Factors generally considered in high-value purchases

Functionality: Does the product fulfil its intended purpose? In this case, the buyer needs a car that
can accommodate transporting boxes and provide enough space for family trips.

Cost: Affordability is crucial. The buyer needs to ensure the purchase fits within their budget and
doesn't strain their finances.

Preference: Personal taste and preferences play a significant role. Factors like brand loyalty, aesthetic
appeal, and emotional attachment to a particular product can influence the decision.

Practicality: Consideration of long-term practicality, including maintenance costs, fuel efficiency, and
suitability for the buyer's lifestyle and environment.

Resale Value: Potential resale value of the product is also important to consider, especially if the
buyer plans to sell or upgrade in the future.

The dilemma faced by the prospective buyer:

The buyer is torn between two options: the functional and practical Honda CRV, which meets their
professional needs for transporting boxes and provides ample space for family trips, and the
emotionally appealing Ford Mustang, which fulfils their personal desire for a stylish and enjoyable
driving experience. The dilemma arises from the conflict between rational considerations (such as
functionality and practicality) and emotional desires (such as personal preference and nostalgia).

Personal choice:

As the protagonist in this case, my decision would lean towards the Honda CRV. While the Ford
Mustang may offer a thrilling driving experience and fulfil a long-held personal desire, the practicality
and functionality of the Honda CRV align more closely with my current and potential future needs. As
a graduate student with aspirations for career advancement, having a reliable vehicle that meets
professional requirements, such as transporting boxes, would be more advantageous in the long run.
Additionally, considering the weather conditions in Wyoming, the all-wheel drive capability of the
CRV provides added safety and peace of mind during harsh winters. Although the emotional pull of
the Mustang is strong, prioritizing practicality and functionality would ultimately lead me to choose
the Honda CRV.