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Full Download Book Microeconomics and Behaviour 3Rd European Edition PDF
Full Download Book Microeconomics and Behaviour 3Rd European Edition PDF
Full Download Book Microeconomics and Behaviour 3Rd European Edition PDF
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ISBN-13: 9781526847843
ISBN-10: 1526847841
eISBN-13: 9781526847850
© 2021. Exclusive rights by McGraw Hill Education (UK) Limited for manufacture and export. This book cannot be re-exported from the country to which
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page v
Dedication
For Darren, Sofie and Anna
page vi
page vii
PART 1: Introduction 1
1 Thinking Like an Economist 3
2 Supply and Demand 23
3 Game Theory 45
page viii
page ix
PART 1 Introduction 1
page x
ECONOMIC NATURALIST 2.2: Why do people not haggle in supermarkets? 29
Some Welfare Properties of Equilibrium 30
Free Markets and Fairness 31
ECONOMIC NATURALIST 2.3: Why is denied boarding compensation fair? 31
Example 2.1: Suppose the rent control is lowered (strengthened) to €200/month 34
Price Supports 34
The Rationing and Allocative Functions of Prices 35
ECONOMIC NATURALIST 2.4: Why is it good that Uber increases prices in crisis situations?
35
Determinants of Supply and Demand 36
Predicting and Explaining Changes in Price and Quantity 38
ECONOMIC NATURALIST 2.5: Why do the prices of some goods, like apples, go down during
the months of heaviest consumption while others, like beachfront cottages, go up?
39
Example 2.2: How does a price support programme in the soybean market affect the
equilibrium price and quantity of beef? 40
The Algebra of Supply and Demand 40
Summary 41
Questions for Review 42
Problems 42
Answers to In-Chapter Exercises 43
page xi
Behavioural Game Theory 64
Summary 65
Questions for Review 65
Problems 65
Answers to In-Chapter Exercises 67
page xii
ECONOMIC NATURALIST 5.2:Why does a standard haircut cost anything from €20 to €2,000
depending on the stylist? 121
Example 5.1: Income and substitution effects for perfect complements: skis and
bindings 122
Example 5.2: Income and substitution effects for perfect substitutes: tea and coffee
123
Consumer Responsiveness to Changes in Price 123
Market Demand: Aggregating Individual Demand Curves 125
Example 5.3: The market demand curve: lamb chops in a Wales town 126
Example 5.4: The market demand curve: ten consumers 127
Price Elasticity of Demand 128
ECONOMIC NATURALIST 5.3: Why has demand for university places in England and Wales
increased despite the introduction of tuition fees? 134
Example 5.5: Price elasticity of demand: what is the optimal price on the Oresund
Bridge? 136
Example 5.6: Price elasticity of demand: should the bus system raise or lower bus
fares? 137
Income Elasticity of Demand 137
ECONOMIC NATURALIST 5.4: Why have pubs become good at cooking food? 139
Example 5.7: How does income affect the market demand curve for food? 139
Cross-Price Elasticities of Demand 141
Summary 142
Questions for Review 143
Problems 144
Answers to In-Chapter Exercises 146
Appendix 5: Additional Topics in Demand Theory 149
The Constant Elasticity Demand Curve 149
Generating Demand and Engel Curves Algebraically 150
page xiii
Consumer Surplus 173
Example 6.3: What is the loss in consumer surplus from an oil price increase? 174
ECONOMIC NATURALIST 6.4: Why do you have to be a member to book a tennis court?
177
ECONOMIC NATURALIST 6.5: Why do some amusement parks charge only a fixed
admission fee, with no additional charge even for rides with long lines? 178
Tax Burden and Equivalent Variation 178
Summary 180
Questions for Review 181
Problems 181
Answers to In-Chapter Exercises 183
page xiv
Signalling 208
ECONOMIC NATURALIST 7.7: Why do online retailers have flagship stores? 210
ECONOMIC NATURALIST 7.8: Why would an exclusive restaurant not display its hygiene
rating? 212
ECONOMIC NATURALIST 7.9:Why do residents of small towns spend less on their
professional wardrobes than their counterparts in big cities? 213
Summary 214
Questions for Review 215
Problems 215
Answers to In-Chapter Exercises 218
page xv
ECONOMIC NATURALIST 9.2: Why does it pay to be careful with special offers? 252
ECONOMIC NATURALIST 9.3: Why did spectators at London 2012 not sell their tickets to
watch Usain Bolt? 253
Example 9.2: Choice over lotteries with an asymmetric value function 254
ECONOMIC NATURALIST 9.4: Is it better to save lives or sacrifice lives? 255
ECONOMIC NATURALIST 9.5: Why do people buy lottery tickets? 256
Judgemental Bias and Heuristics 256
ECONOMIC NATURALIST 9.6: Why does it not pay to work from home? 257
ECONOMIC NATURALIST 9.7: Why can it make sense to charge a high price? 260
Intertemporal Choice 260
ECONOMIC NATURALIST 9.8: Why do supermarkets put chocolate near the checkout? 263
Nudge and Behaviour Change 263
Summary 265
Questions for Review 265
Problems 266
Answer to In-Chapter Exercise 267
page xvii
The Short-Run Competitive Industry Supply 351
Example 12.3: What is the industry supply curve for an industry with 200 firms?
352
Short-Run Competitive Equilibrium 352
The Efficiency of Short-Run Competitive Equilibrium 355
Producer Surplus 355
Example 12.4: Should the legislature ban fireworks? 357
Adjustments in the Long Run 358
The Invisible Hand 361
ECONOMIC NATURALIST 12.3: Why does an airline ticket from London to Frankfurt cost only
€10? 362
The Long-Run Competitive Industry Supply Curve 363
ECONOMIC NATURALIST 12.4: Why do people clean their own toilets? 365
The Elasticity of Supply 366
Applying the Competitive Model 367
ECONOMIC NATURALIST 12.5: Why should we pay farmers to plant hedgerows? 369
ECONOMIC NATURALIST 12.6: Why is self-checkout becoming the norm in shops? 370
Example 12.5: Will EU investment improve the livelihood of poor farmers? 371
Summary 372
Questions for Review 373
Problems 373
Answers to In-Chapter Exercises 375
page xviii
Price Discrimination 402
Example 13.4: Finding and graphing the monopolist’s quantity and price in the home
market 402
ECONOMIC NATURALIST 13.6: Why do some doctors and lawyers offer discounts to people
with low incomes? 404
ECONOMIC NATURALIST 13.7: Why do cinema owners offer student discounts on admission
tickets but not on popcorn? 404
Example 13.5: What membership fee should a tennis club charge students and
faculty? 406
Example 13.6: Why does an executive membership package increase the profits of a
tennis club? 408
ECONOMIC NATURALIST 13.8: Is Amazon good for society? 411
Summary 412
Questions for Review 412
Problems 413
Answers to In-Chapter Exercises 415
page xix
Advertising 447
ECONOMIC NATURALIST 14.10: Why did a ban on cigarette advertising help the cigarette
companies? 447
ECONOMIC NATURALIST 14.11: Why a hotel can benefit if a competitor advertises through
an influencer 448
Summary 450
Questions for Review 450
Problems 451
Answers to In-Chapter Exercises 452
page xx
ECONOMIC NATURALIST 15.6:Why do chief executives of leading companies earn more
than 100 times the average salary? 491
Summary 491
Questions for Review 492
Problems 492
Answers to In-Chapter Exercises 495
page xxi
Other Sources of Inefficiency 550
ECONOMIC NATURALIST 17.3: Why do the latest technology goods sell out so quickly?
551
ECONOMIC NATURALIST 17.4: Why are European countries not nationalizing mobile phone
provision? 552
Summary 552
Questions for Review 553
Problems 553
Answers to In-Chapter Exercises 555
page xxii
Why are houses near good schools more expensive? 576
ECONOMIC NATURALIST 18.8:
Have students got cleverer during the last 30 years? 577
ECONOMIC NATURALIST 18.9:
ECONOMIC NATURALIST 18.10: Why do workers choose zero-hours contracts? 578
Taxing Externalities 579
Example 18.12: The optimal tax on electricity 579
Example 18.13: The optimal tax on a confectioner 579
Example 18.14: Why is a tax on pollution preferable to regulation of pollution? 581
ECONOMIC NATURALIST 18.11: Why should diamond rings be expensive? 583
Summary 583
Questions for Review 584
Problems 584
Answers to In-Chapter Exercises 588