SMART Industrial Tourism in the Mediterranean

SMITour - Kick Off Workshop

Museo del Tessuto di Prato – Via Puccetti 3, Prato | 5 March 2024

The SMITOUR Project

SMart Industrial Tourism in the Mediterranean
Paolo Guarnieri – Municipality of Prato
Lead Partner of the SMITOUR Project
 Why SMITour?
Before the COVID-19 pandemic:

- tourism 15% GDP and 11.5% of total employment in Med countries

😃
- unsustainable tourism activities - over-tourism – seasonalization

- unbearable pressure on the environment and communities

🙁 How to innovate tourism?

- by focusing on alternative destinations
- by exploiting digital and immersive technologies
- by making the tourist experience richer and yet sustainable

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Smart Industrial Tourism in the Mediterranean
Many Med regions and cities own important industrial sites that
could be valorized through Industrial Tourism activities:

- productive sites can attract new tourists by integrating

cultural and historical elements

- advanced and immersive technologies can enhance the

experience and entice the visitor

Here is where the

SMITour project
comes in

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SMITour is a study project, that aims: The objectives
- to exploit transnational cooperation to explore the social and economic potential of Smart Industrial
Tourism
- to explore SMIT as a sustainable economic activity that can benefit tourism actors, SMEs, the
industry, CCIs, R&D centers, HEIs and technology providers, as well as the local communities

- to create transnational working groups ìinvolving local stakeholders to investigate industrial tourism
and related advanced technologies applications

- to define a common strategy and Action Plan for the

development of Smart Industrial Tourism in Med regions

- to diversify the economy and the tourism sector,

reduce over-tourism and seasonalization,
boost social and economic growth
support technological innovation
(Smart Industrial Tourism)

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The partners

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 Project Time Plan
January 1st 2024 to March 31st 2026 (27 Months)

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 Activities & Deliverables
WP1 State of the Art Analysis

- A1.1 Baseline study of tourism systems in the partner regions

- D1.1.1 Baseline study of tourism systems in the partner regions

- A1.2 Industrial tourism practices in the Mediterranean

- D1.2.1 Catalogue of Industrial Tourism Practices

- A1.3 Application of advanced technologies in the tourism sector

- D1.3.1 Catalogue of Advanced Technologies Applications for Tourism

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 Activities & Deliverables
WP2 Smart Industrial Tourism development strategy and Action Plan for the
Mediterranean regions

- A2.1 Stakeholders engagement

- A2.2 Focus & Working Groups for the design of new Smart Industrial Tourism
activities and products
- D.2.2.1 Joint Thematic Roadmaps for developing SMIT in the Med regions

- A2.3 Strategy co-design

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 Activities & Deliverables
WP3 Result amplification and mainstreaming

- A3.1 Coordination with the mission’s governance projects (TCP & IDP) and JS
- D.3.1.1 - SMITour promotional video

- A3.2 Carbon footprint monitoring and offsetting

- A3.3 Building the testing roadmap

- A3.4 Project closure

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 Final Outputs
Smart Industrial Tourism development strategy & Action Plan for Med regions

Output 2.1
- Common Strategy for the development of Smart Industrial Tourism in the
Mediterranean

Output 2.2
- Action Plan for developing Smart Industrial Tourism in the Mediterranean

Output 2.3
- MOU for developing Smart Industrial Tourism in the Mediterranean

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Thank You!