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Marketing management is the process of planning, organizing, directing, and controlling an organization’s
marketing activities. Its ultimate goal is to increase sales and profits by creating a positive image for the
organization and building strong relationships with its customers. Let’s delve into the key elements of
marketing management:

1. Marketing Mix (Four Ps):

The four Ps—Product, Price, Place, and Promotion—form the foundation of marketing. These
elements combine psychological insights (what customers want) with physical factors (product
quality, distribution channels) to influence buying decisions.
2. Marketing Strategy:
A long-term plan that outlines how a company will approach its customers. It encompasses
aspects such as market research, branding, distribution channels, advertising, and pricing.
3. Marketing Plan:
A document that provides further detail on executing the marketing strategy. It includes the
budget to cover associated costs.
4. Seven Key Functions:
Promotion, Selling, Product Management, Pricing, Market Research, Financing, and
Budgeting.

In essence, marketing management ensures that organizations effectively reach their target customers, respond
to their demands, and drive profitability through well-executed marketing campaigns.