INFORMATICS COMPUTER INSTITUTE-CDO,INC.

PRINCIPLES OF MARKETING

Activity 1: VIDEO MARKETING

Guidelines for Noteworthy Creation:

1. Collaborative Content creation (30)
 This activity requires a pair of content creators.

 Select a partner of your choice to work with throughout the process.

2. Product selection and honest Review (30)
 Choose a product that both team members have been using.
 Develop a well-structured script for your video that provides an honest and
thorough review of the chosen product.
 Highlight its features, benefits, and any drawbacks you've encountered.

3. Thoughtful Background Design (30)

 Ensure that the video's background is visually appealing and free from
unnecessary distractions.
 Avoid hanging unnecessary items that might divert attention from the main
content.
 A clean and well-organized backdrop contributes to a more professional and
focused video.
4. Lighting Considerations (30)
 Pay attention to lighting to enhance video quality.

 Natural light or soft artificial light can significantly improve the overall visual
appeal of your video.
5. Engaging Visuals 30)
 Incorporate visuals that complement your review.
 This could include close-ups of the product, demonstrations of its use, or relevant
graphics that support your points.
6. Clear Audio Quality (30)
 Make sure the video is audible. The music background must not overpower the
human voice.
 Audiences are more likely to engage with content that has high-quality sound
7. Engagement and Call to Action (30)
  Encourage audience interaction by including a call to action. This could be asking
for comments, likes, or subscriptions.
 Engaging with your audience strengthens your online community.
8. Editing Skills (30)
 Familiarize yourselves with basic video editing techniques to refine and polish the
final product.
 Editing allows you to trim unnecessary footage, add transitions, and enhance
overall video flow.
9. Audience (30)
 The video must be posted on TIKTOK newsfeed and must have 50 hearts (Do not
forget to mention me)
10. Deadline, etc (30)

 The video must not exceed 3 minutes but not lower than 2 minutes.
 The video must be uploaded on or before February 12, 2024.