Students Name:

JIRRENE MAE ESPINA -

JOANA MARIE BONGCAWIL -

NARVI MARIE MABBAYAD -

ALLAN JAMES MADARAUG -

Class Section:

Date Submitted:

Professor:

1
 MAPLE BREW MOBILE
________________________________________________________
TABLE OF CONTENTS

TITLE PAGES

Business Concept 3

Company Overview 3

Business Model Canvas 6

Customer Segments 6

Value Proposition 6

Revenue Streams 7

Societal and Environmental Benefits 7

Channels 8

Customer Relationships 8

Key Activities 9

Key Resources 10

Key Partners 11

Cost Structure 12

Societal and Environmental Costs 13

Environmental Analysis 14

PESTLE Analysis 14

SWOT Analysis 20

Five Porters Model 24

References 28

2
 MAPLE BREW MOBILE
________________________________________________________

A. Business Concept

i. Company Overview

Maple Brew Mobile aims to establish a best coffee

experience by offering high-quality, freshly brewed coffee at

competitive prices. The management focuses on providing tourists,

students and professionals with convenient tasting coffee drinks.

Focused on travel, we bring our coffee directly to our customers,

and serve them wherever they are, whether that’s near universities,

large offices, or community events.

3
 MAPLE BREW MOBILE
________________________________________________________
Our Mission

At Maple Brew Mobile, our mission is to provide our

customers with exceptional coffee experiences while maintaining

affordability and accessibility. We aim to be the on-the-go

destination for coffee lovers, offering a wide range of drinks to suit

their tastes and preferences.

Our Vision

Our vision is to create a vibrant coffee community driven by

people connecting freely. We're dedicated to constantly innovating

and broadening our range to cater to our customers' changing

needs, all while upholding our promise of top-notch quality and

service.

Values

Quality: Maple Brew Mobile is determined to offer

exceptional coffee crafted using the best ingredients and modern

brewing techniques to ensure the best taste is delivered.

Accessibility: Maple Brew Mobile is designed to provide

convenient and affordable high-quality brewed coffee for everyone

who deserves to enjoy it.

4
 MAPLE BREW MOBILE
________________________________________________________
Community: Maple Brew Mobile is a place where everyone

can possibly connect for moments to share over great coffee.

Products/Services

Maple Brew Mobile offers a menu of coffee beverages

based on the preferences of our valued customers.

Specifically, our menu includes espresso-based drinks,

brewed coffee, specialty lattes, and seasonal offerings. We

source our coffee beans from reputable suppliers to ensure

the highest quality, and each cup is brewed to perfection.

With prices ranging from $1 to $2.99, our beverages are

accessible to students and working professionals alike.

Additionally, we provide a selection of pastries and snacks to

complement our drinks.

Target Market

Our primary target market is students and working

professionals looking for high quality coffee options at an

affordable price. Students often crave caffeine to fuel their

learning, while working professionals rely on coffee to start

their morning or stay on top of it throughout the day. Using

5
 MAPLE BREW MOBILE
________________________________________________________
these aspects, we aim to make Maple Brew Mobile a

convenient and reliable coffee destination for busy

individuals on the go.

B. Business Model Canvas

i. Customer Segments

Maple Brew Mobile targets multiple customer segments

including students, working professionals, event attendees and

travelers. These individuals are looking for convenient and

affordable coffee options to fuel their daily activities, whether it’s

studying, working, socializing, or traveling. Maple Brew Mobile aims

to address these segments by providing mobile coffee solutions

that meet their needs for quality coffee on the go. Customers can

enjoy coffee throughout the day, whether it’s morning commuters

grabbing a cup on their way to work, students who need to pick me

up between classes, or event attendees who want a snack.

ii. Value Proposition

Maple Brew Mobile offers affordable pricing ranging from $1

to $2.99, ensuring that quality coffee is available to everyone. The

convenience of a mobile coffee truck allows customers to taste

fresh coffee wherever they are, saving time and effort. Displaying a

strong commitment to quality and variety, Maple Brew Mobile

6
 MAPLE BREW MOBILE
________________________________________________________
allows customers to create exciting coffee drinks to suit their tastes.

By building a sense of community through shared coffee

experiences, Maple Brew Mobile establishes an inviting

environment where customers can interact and socialize.

iii. Revenue Streams

In terms of revenue, Maple Brew Mobile mainly generates

revenue from sales of coffee beverages, including espresso drinks,

brewed coffee and specialty lattes Additional revenue comes from

sales of breads, snacks and other foods. In addition, Maple Brew

Mobile may explore ways to expand revenue by providing catering

services for events, parties and corporate functions, thereby taking

advantage of additional revenue opportunities.

iv. Societal and Environmental Benefits

Maple Brew contributes to social well-being by engaging the

community through mobile coffee services that facilitate

communication and create shared experiences between

individuals. Economically, the project prioritizes raw materials

locally and strengthens local suppliers and economies, thus

supporting small business development Furthermore, Maple Brew

Mobile promises to reduce waste so by using environmentally

7
 MAPLE BREW MOBILE
________________________________________________________
friendly practices such as compostable cups and responsible

sourcing methods Reduce the environmental footprint.

v. Channels

Maple Brew Mobile operates primarily through its mobile

coffee truck, which acts as a direct channel for sales and customer

interaction. This mobile unit allows the business to reach customers

in different locations, making it more convenient and accessible. In

addition to physical trucks, Maple Brew Mobile uses various online

channels, including social media channels and websites, to engage

extensively with customers. Through these digital channels, the

business promotes its products, shares location and offers updates,

and communicates with customers. This multi-channel approach

ensures that Maple Brew Mobile can effectively reach and engage

with its target audience online and offline, improving visibility and

engagement efforts with customers.

vi. Customer Relationships

Maple Brew Mobile prioritizes personal relationships with

customers through friendship and attentiveness. By focusing on

individual wants and needs, the business aims to provide positive

8
 MAPLE BREW MOBILE
________________________________________________________
interactions and memorable experiences for every customer. In

addition, Maple Brew Mobile actively engages with its community

through various initiatives such as events or promotions. These

efforts are designed to create a sense of customer ownership and

connection, encourage repeat visits, and foster long-term loyalty

Through these strategies, Maple Brew Mobile seeks to build

relationships with its customers strong and meaningful, and will

ultimately increase satisfaction and increase business growth.

vii. Key Activities

Coffee production: The business focuses on producing and

serving high quality coffee beverages using specialized equipment

and techniques. This includes ensuring flavors and displays match

to meet customer expectations.

Location Management: Maple Brew Mobile strategically

determines the best locations for its mobile trucks to increase

visibility and customer engagement. This includes things like

walkability, proximity to the target demographic, and evaluating

local events or activities.

Inventory: The business seeks to track and pack items such

as coffee beans, milk, fat, and other ingredients needed to make

beverages.

9
 MAPLE BREW MOBILE
________________________________________________________
Marketing and Promotion: Maple Brew Mobile actively

participates in marketing activities to increase brand awareness

and attract customers. This includes creating marketing campaigns,

maintaining a strong presence on social media, and partnering with

local businesses or organizations on promotions These efforts are

aimed at expanding customer base and driving sales.

viii. Key Resources

Maple Brew Mobile relies on several key components that are

essential to its operations:

1. Mobile Coffee Truck: Specialized property used to deliver coffee

products and services directly to consumers. This mobile unit acts as a

central beverage and wine production facility, allowing the business to

move around and meet the needs of different customers

2. Experienced baristas: The business employs trained and

experienced staff who are skilled in coffee making and are able to provide

excellent service to customers. Experienced baristas play an important

role in ensuring the quality and consistency of the drinks while providing a

positive customer experience.

3. Quality: Maple Brew Mobile emphasizes the importance of

quality coffee beans, milk, syrup, and other ingredients needed to make

10
 MAPLE BREW MOBILE
________________________________________________________
the beverage. By using high-quality products, the business maintains a

fresh and delicious offering, increasing customer satisfaction and loyalty.

These features are key to the success of Maple Brew Mobile, enabling the

business to deliver a unique coffee experience to its customers.

ix. Key Partners

Maple Brew Mobile partners with key organizations essential to its

operations and growth:

1. Coffee suppliers: The business cooperates closely with leading

coffee bean suppliers to ensure a consistent supply of high quality beans

for brewing. This partnership is essential to keep the Maple Brew Mobile

coffee offerings fresh and delicious, and to increase customer satisfaction

and loyalty.

2. Local businesses and events: Maple Brew Mobile actively

engages with local businesses, event programs and community groups to

establish mutually beneficial partnerships. By participating in community

events, collaborating on promotions and providing catering services, the

business increases its visibility and reaches new customers Unlike these

partnerships not only helps to boost sales but also creates a sense of

community and support in the area.

11
 MAPLE BREW MOBILE
________________________________________________________
x. Cost Structure

The Maple Brew Mobile has a start-up budget of $5000 and

the following itemized accounts are discussed below:

Equipment and Maintenance: Approximately $1500 of the

budget is spent on acquiring and maintaining coffee making

equipment, as well as ensuring that the truck fleet is maintained

This includes the maintenance work done regular and periodic

maintenance to ensure proper operation.

Purchases: Approximately $1000 has been allocated for

purchasing higher end items such as coffee beans, milk, syrup, and

other necessities. This sharing ensures that the drinks served to

customers are fresh and delicious, contributing to overall customer

satisfaction.

Labor Costs: With approximately $2000 set aside for labor

costs, Maple Brew Mobile should be able to pay the baristas in

charge of coffee making, customer service and truck operations

This category includes wages, benefits and payroll taxes to provide

they have skilled workers to provide exceptional service There is no

doubt that it is happening.

12
 MAPLE BREW MOBILE
________________________________________________________
Marketing and Promotion: The remaining $500 is allocated

to marketing and promotional activities aimed at attracting and

retaining customers. This includes costs associated with marketing

campaigns, social media advertising and promotions. By investing

in marketing efforts, Maple Brew Mobile can effectively deliver its

unique offerings and value propositions to its target audience,

driving customer engagement and sales.

xi. Societal and Environmental Costs

Maple Brew Mobile pays social and environmental costs as part of

its program. For instance it includes waste management, energy

consumption and transportation.

Waste management: The business faces costs associated with

waste disposal, which from disposable cups, caps and packaging

materials used in serving coffee beverages in particular, needs to be

generated through sound waste management including recycling and

waste disposal services to minimize the environmental impact of disposal.

13
 MAPLE BREW MOBILE
________________________________________________________
Energy consumption: Maple Brew Mobile experiences costs

associated with energy consumption, including electricity and fuel costs

required to operate coffee machines and maintain a fleet of moving trucks

Energy a proper handling and equipment maintenance practices are

necessary to reduce energy-related costs and reduce a project's carbon

footprint .

Transportation: The business bears the costs associated with

transportation, primarily fuel costs, and emissions from trucking. Maple

Brew Mobile aims to improve road conditions and adopt fuel-efficient

driving modes to reduce transportation costs and environmental impacts

associated with vehicle emissions.

In the long run by acknowledging and addressing these social and

environmental costs, Maple Brew Mobile can work to increase

sustainability and clean its environment while continuing to provide high

quality coffee products and services to its customers.

C. Environmental Analysis

a. PESTLE Analysis

Maple Brew Mobile, a mobile coffee shop operates in a

dynamic and ever-changing business environment. PESTLE

analysis is a must in order to properly go through the external

14
 MAPLE BREW MOBILE
________________________________________________________
factors affecting its activities. According to Washington State

University Libraries (2023), PESTLE analysis examines political,

economic, social, technological, legal, and environmental issues,

providing valuable insights for strategic decisions to it can work

(WSU Libraries, 2023).

i. Political/Legal

Local Laws and Licensing: Doing business in Toronto, Canada,

Maple Brew Mobile is subject to local food inspection, business licensing,

and telemarketing licensing laws for compliance (City of Toronto, 2023)

with these Rules necessary to ensure that the business can operate

legally and maintain required standards of hygiene and safety .

State Policies: Changes in state policies, such as taxes or labor

laws, have the potential to affect Maple Brew Mobile’s operating costs and

hiring. For example, changes in taxation can affect the overall profitability

of a business, while changes in labor laws can affect recruitment and

employment strategies.

International Trade Agreements: Canada’s participation in

international trade agreements involves measures such as tariffs or

import/export regulations that could significantly impact Maple Brew

Mobile’s purchasing policy and pricing strategy there (U.S. Department of

Commerce, 2023). Changes in taxes or changes in trade agreements can

15
 MAPLE BREW MOBILE
________________________________________________________
cause the costs of acquiring resources such as coffee beans to vary,

affecting the overall profitability of the business

Comprehensive PESTLE analysis enables Maple Brew Mobile to

be informed of the political and legal environment in which it operates. By

actively participating in and managing changes in laws, regulations and

commercial agreements, a business can adjust its strategies to mitigate

risks and seize opportunities, and through so increase long-term growth

and success.

ii. Economic

Local Economic Conditions: Disposable income and consumer

spending patterns in the Toronto region directly influence the demand for

coffee products Disposable income and efficiency of consumer spending

can provide demand for specialty coffee beverages has increased, while

demand declines due to recession or financial crisis.

National Economic Development: Economic changes in the

country, such as periods of recession or economic growth, can

significantly affect consumer behavior (Maverick, 2024). During a

recession, consumers prioritize necessities over goods purchased in their

minds like a specialty coffee drink, which reduces the demand of potential

growers.

Global Market Dynamics: Maple Brew Mobile also influences the

global market, especially changes in coffee bean prices. Factors such as

16
 MAPLE BREW MOBILE
________________________________________________________
climate change, geopolitical events and supply chain disruptions can

affect the availability and price of coffee beans. Sudden increases in

coffee bean prices could increase Maple Brew Mobile's acquisition costs,

which could affect pricing strategy and profitability.

By closely monitoring and analyzing local, national and global

economic developments, Maple Brew Mobile can adjust its business

strategies to mitigate risks and capitalize on opportunities. Understanding

the economic landscape enables a business to make informed decisions

about pricing, marketing and expansion efforts, ultimately leading to long-

term sustainability and success.

iii. Socio-cultural/Environmental:

Local Economic Conditions: Disposable income and

consumer spending patterns in the Toronto region directly influence

the demand for coffee products Disposable income and efficiency

of consumer spending can provide demand for specialty coffee

beverages has increased, while demand declines due to recession

or financial crisis.

National Economic Development: Economic changes in the

country, such as periods of recession or economic growth, can

significantly affect consumer behavior During a recession,

consumers prioritize necessities over goods purchased on in their

17
 MAPLE BREW MOBILE
________________________________________________________
minds like a specialty coffee drink, which reduces the demand of

potential growers.

Global Market Dynamics: Maple Brew Mobile also influences

the global market, especially changes in coffee bean prices.

Factors such as climate change, geopolitical events and supply

chain disruptions can affect the availability and price of coffee

beans(Agaya, 2023). Sudden increases in coffee bean prices could

increase Maple Brew Mobile's acquisition costs, which could affect

pricing strategy and profitability.

By closely monitoring and analyzing local, national and

global economic developments, Maple Brew Mobile can adjust its

business strategies to mitigate risks and capitalize on opportunities.

Understanding the economic landscape enables a business to

make informed decisions about pricing, marketing and expansion

efforts, ultimately leading to long-term sustainability and success

iv. Technological:

During the technical phase of the PESTLE survey, Maple

Brew Mobile must consider a variety of factors related to advances

and innovations in technology:

Mobile ordering and payment systems: Using technology

solutions for online ordering and contactless payments can

18
 MAPLE BREW MOBILE
________________________________________________________
increase customer convenience and streamline operations By

allowing customers to place orders and pay using mobile devices,

Maple Brew Mobile can improve efficiency, reduce wait times, and

ultimately the overall customer experience

Improving brewing equipment: Investing in state-of-the-art

brewing equipment can improve product quality and efficiency

Advanced brewing technology can enable Maple Brew Mobile

coffee beverages of consistent quality while meeting consumer

expectations and preferences. Additionally, modern machines offer

programmable settings, automation features and other features,

allowing greater control and customization of coffee machines

(Liberty Beans Coffee Company, 2024).

Social Media and Marketing Platforms: The use of social

media and digital marketing tools is essential for Maple Brew

Mobile to effectively reach and engage with its target audience.

Staying active on platforms like Instagram, Facebook and Twitter

allows a business to showcase its products, communicate with

customers, and promote special offers or events along with digital

marketing tools such as email marketing and targeted advertising

enable Maple Brew Mobile to reach specific demographics and

increase brand awareness offered

19
 MAPLE BREW MOBILE
________________________________________________________
By embracing technological advancements and integrating

them into their business and marketing strategies, Maple Brew can

compete in the mobile market, increasing customer satisfaction

b. SWOT Analysis

SWOT analysis, a strategic tool, analyzes organizational

strengths and weaknesses, and external opportunities and threats

(Mind Tools Content Team, 2023). By conducting a SWOT analysis

you can gain valuable insights about Maple Brew Mobile market

conditions and build effective strategies for the future. Research

enables a company to identify its competitive advantages

(strengths) such as unique offerings and exceptional customer

service.

In addition, it helps to identify areas for improvement

(weaknesses) such as lack of capacity or dependence on specific

suppliers. Furthermore, by analyzing external factors such as

market trends and competitor actions (opportunities and threats),

Maple Brew Mobile can anticipate the challenges and take

advantage of emerging opportunities. By incorporating SWOT

analysis into its strategic plan, Maple Brew Mobile can make

appropriate decisions to enhance its competitive position and

achieve long-term success.

20
 MAPLE BREW MOBILE
________________________________________________________
Strength

Unique Retail Proposition: Maple Brew Mobile stands out by

offering quality coffee at affordable prices through a mobile platform,

setting it apart from traditional coffee shops. This unique selling

proposition engages with customers who are looking for convenience and

value.

Flexibility and Agility: The mobile format allows Maple Brew Mobile

to quickly adapt to changing customer preferences and market conditions

This flexibility enables the business to seek out new opportunities and

respond effectively to emerging trends.

Weakness

Compared to brick-and-mortar coffee shops, limited truck space

can restrict menu variety and seating options This restriction can affect

customers satisfaction and repeat work.

Location-based: The success of Maple Brew Mobile depends

largely on choosing the best locations with high foot traffic. Finding key

positions consistently, however, can be difficult, leading to fluctuations in

sales and profitability.

21
 MAPLE BREW MOBILE
________________________________________________________
Opportunities

Expansion to catering: Maple Brew Mobile has the opportunity to

diversify its revenue stream by providing catering services for events and

corporate functions. This expansion in catering can attract new customer

segments and increase brand awareness.

Menu innovation: Introducing seasonal specials or unique drink

designs can attract repeat customers and build popularity. By constantly

updating its menu offerings, Maple Brew Mobile can maintain customer

interest and loyalty.

Threats

Competition from established brands: Maple Brew Mobile faces

competition from popular coffee chains and local cafes, which may be

tempted to attract and retain customers if Maple Brew Mobile stands out

with unique offerings delivered with exceptional customer service to

compete with established brands out there.

External Factors: Unforeseen events such as economic downturns,

changes in consumer preferences, or pandemics could materially threaten

the sales and operations of Maple Brew Mobile. These external factors

can disrupt business operations and adversely affect earnings if not

managed properly.

22
 MAPLE BREW MOBILE
________________________________________________________
Maple Brew Mobile should leverage its strengths such as flexibility

and affordability to differentiate itself from competitors and attract

customers who want convenience and seek value Weaknesses such as

location constraints through strategic planning and innovation handling

becomes essential to reducing potential risks and increasing customer

satisfaction . Furthermore, to be alert to potential threats such as

competition from established companies and to explore opportunities to

expand the food industry and diversify the food offerings, and products if

from external factors such as economic downturns and pandemics, it

becomes crucial to ensure long-term success in a competitive coffee

industry . By adopting proactive strategies to leverage strengths, address

weaknesses and seize opportunities, Maple Brew Mobile can consolidate

its market position and achieve sustainable growth.

23
 MAPLE BREW MOBILE
________________________________________________________
c. Competitive Analysis (Porter's Five Forces):

Porter's five forces model provides valuable insights into the

competitive dynamics of the coffee industry, focusing on factors such as

consumer bargaining power, threat of new entrants, and competitive

rivalry affecting the Maple Brew Mobile's market position (Porter, 2019). It

can also develop strategies to reduce competitive pressures, ultimately

increasing its competitive advantage and profitability (Porter, 2019).

Threat of new entrants: While there are much lower barriers to

entry compared to brick and mortar cafes, the threat of new entrants is

perceived in terms of coffee considering the road market to be moderate

Establishing a strong brand and finding the best locations is a big

challenge for new entrants. Furthermore, low consumer brand loyalty

increases the likelihood of trying new coffee options, further intensifying

competition.

Bargaining power of consumers: With coffee purchases ranging

from traditional coffee to convenience stores and many specialty stores,

consumers exert a high bargaining power Thus this wide selection

enables customers to demand price and service, putting pressure on

Maple Brew Mobile to meet their preferences and expectations.

24
 MAPLE BREW MOBILE
________________________________________________________
Negotiation power of suppliers: Maple Brew Mobile faces moderate

bargaining power from suppliers of products such as coffee beans. While

suppliers retain an advantage due to the dependency of the business on

their resources, the availability of multiple suppliers and the ability to

source local capacity help mitigate this effect to some extent.

Risk of substitute products: The threat of coffee and substitute

beverages is rated as moderate. Coffee remains a staple for heavy

drinkers despite the introduction of other products such as tea or energy

drinks. But the availability of alternatives carries potential risks, especially

if Maple Brew Mobile fails to differentiate or adequately meet consumer

expectations.

25
 MAPLE BREW MOBILE
________________________________________________________
Competitive Competition: The coffee industry is highly competitive,

with many players vying for market share. Competitors range from well-

established chains like Starbucks and Tim Hortons to independent cafes

and other mobile merchants like Maple Brew Mobile. At the root of this

fierce competition is the constant demand for high quality products and

customer satisfaction. As a result, companies in the industry often engage

in price wars and use aggressive marketing strategies to attract and retain

customers. In order to navigate this competitive landscape, companies

need to stand out through innovation, exceptional service and effective

branding strategies to stand out and create in a crowded marketplace their

position in the project.

Considerations or actions

In order to navigate the dynamic and competitive landscape of the

coffee industry, Maple Brew Mobile must prioritize several key

considerations and practices. First, the company should focus on

delivering unique value propositions and enhancing customer loyalty while

reducing the threat of new entrants and competitive advantage. By

offering distinctive and engaging experiences, Maple Brew Mobile can

establish a strong foothold in the market and retain its customers in a

tough competition. Second, developing strong relationships with suppliers

and maintaining flexibility in sourcing are the strategies necessary to

overcome supplier bargaining power in the 19th century. By fostering

26
 MAPLE BREW MOBILE
________________________________________________________
collaborative partnerships and improving access to diversity, Maple Brew

Mobile can better communicate information and reduce potential

disruptions in the supply chain. Finally, continuous innovation and

differentiation in products and services is essential to reduce the risk of

substitution and enhance the market position of the firm. By constantly

offering new products and adapting to changing customer preferences,

Maple Brew Mobile can differentiate itself from competitors and strengthen

its presence in the market. By implementing these design concepts and

practices, Maple Brew Mobile can strengthen its competitive advantage

and achieve sustainable growth in the challenging coffee industry

environment.

27
 MAPLE BREW MOBILE
________________________________________________________
REFERENCES

Agaya, K. (2023, September 30). Coffee Trading Projections for the Last Quarter of

2023: Price Trends and Hindrances. LinkedIn. Retrieved from

https://www.linkedin.com/pulse/coffee-trading-projections-last-quarter-2023-

price-trends-agaya

City of Toronto. (2023). Starting a food business. Retrieved from

https://www.toronto.ca/community-people/health-wellness-care/health-

programs-advice/food-safety/food-safety-for-businesses/starting-a-food-

business/

Liberty Beans Coffee Company. (2024). Coffee Machines & Grinders: A Journey

Through Time. Retrieved from

https://libertybeanscoffee.com/uncategorized/coffee-machines-grinders-a-

journey-through-time/

Maverick, J. B. (2024, January 26). Which Economic Factors Most Affect the Demand

for Consumer Goods? Investopedia. Retrieved from

https://www.investopedia.com/ask/answers/042815/which-economic-factors-

most-affect-demand-consumer-goods.asp

28
 MAPLE BREW MOBILE
________________________________________________________
Mind Tools Content Team. (2023). SWOT Analysis: Understanding Your Business,

Informing Your Strategy. Mind Tools. Retrieved from

https://www.mindtools.com/amtbj63/swot-analysis

Porter, M. E. (2019). How competitive forces shape strategy. Harvard Business

Review. https://hbr.org/1979/03/how-competitive-forces-shape-strategy

U.S. Department of Commerce. (2023, November 4). Barriers (tariff and non-tariff) U.S.

companies face when exporting may include. Retrieved from

https://www.trade.gov/country-commercial-guides/canada-trade-barriers

Washington State University Libraries. (2023, September 11). What is a PESTEL

Analysis? Retrieved from https://libguides.libraries.wsu.edu/c.php?

g=294263&p=4358409

29