Proposal Document: Increasing Sales for Dino Conti Ice Cream Inc.

To: CEO of Dino Conti Ice Cream Inc.

From: Director
Subject: Increasing Sales and Expanding Internationally
I am writing to propose two investment options to help Dino Conti Ice Cream Inc.
increase sales and expand internationally.
Option 1: Product Diversification
Investment: Develop new flavors and product lines
Benefits:
1. Attract new customers by offering a wider variety of options.
2. Increase customer loyalty through a diverse range of products.
3. Stand out from competitors by constantly introducing new and innovative
flavors.
Option 2: Market Expansion
Investment: Establish distribution channels in new regions and countries
Benefits:
1. Enter new markets and reach a larger customer base.
2. Increase brand visibility by expanding into new regions.
3. Diversify revenue streams by tapping into different markets.
Costs and Implementation:
1. Product Diversification: Allocate resources for research, development,
production, and marketing of new flavors and product lines.
2. Market Expansion: Allocate resources for market research, distribution
infrastructure setup, and marketing efforts in new regions.
Recommendation:
I recommend pursuing both options simultaneously. By diversifying our product
offerings and expanding into new markets, we can attract new customers, increase
customer loyalty, differentiate from competitors, reach a larger customer base,
increase brand visibility, and diversify our revenue streams.
Thank you for considering these investment options. I am confident that these
investment options will contribute to increasing sales and expanding our presence
in the international market.
Sincerely,
Director, Dino Conti Ice Cream Inc.