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Lecture 7 Groups and Organizations UMMOODLE
Lecture 7 Groups and Organizations UMMOODLE
Lecture 7 Groups and Organizations UMMOODLE
lecture 7
Social structures
Midterm on OCT 25 , 2023 from 10
am to 12 in the classroom
Social groups
-small social structures
■ Social groups: two or more people who identify or
interact with one another
■ Crowds : are collections of people who are physically at
the same place at the same time, but do not interact in any
meaningful way
■ Categories: are collections of individuals who share a
social status (women, students, lawyer et al).
Types of Social Groups
■ Primary groups (初级团体): a small social group whose
members share personal and lasting relationships
■ Strong ties (强关系)
■ Serve expressive needs (满足情感需求)– person
orientation (以人为本)
■ Secondary groups (次级团体) : a large and impersonal
social group whose members pursue a specific goal or
activity
■ Weak ties (弱关系)
■ Serve instrumental needs 满足实用需求 (the purpose of the group
Asch’s Research
On group conformance
■ https://www.youtube.com/watch?
v=NyDDyT1lDhA
What did Ashe’s conformity experiment tell us?
• Apparently, people conform for two main reasons:
• they want to fit in with the group
• they believe the group is better informed than they are
• Many of us are willing to compromise our own
judgement to avoid the discomfort of being seen as
different
researcher
teacher
Shock generator
Group conformance
■ Predictability
■ Uniformity : uniformed goods and services
■ Control: