Professional Documents
Culture Documents
Components of Case Study
Components of Case Study
6. Summary
The case revolves around Miss Rosemarie Tamayo, who initially worked at a local beauty parlor
after completing cosmetology training. Unsatisfied with her career trajectory, she started her
own massage and spa business in the same area. This new venture introduced her to the local
entrepreneurial spirit and successful businesspeople. Over three years, her spa and massage
business saw an average monthly sales of P150,000, exceeding her expectations. However, she
faced challenges such as limited staff and customer complaints. Inspired by her success and
community exposure, she desired to expand her business and potentially offer franchises. The
case underscores Miss Tamayo's journey in building and growing her business while navigating
the complexities of hiring and addressing customer demands.