Graduate School of Business Management

CEBU PACIFIC AIR

A Corporate Strategic Plan Presented to the Faculty of the

Graduate School of Business and Management
Philippine Christian University

In Partial Fulfilment
of the Requirements for the Degree
Masters of Business Administration

by

Zayra Khristel M. Andaya

Rona Camille S. Bañaria
Yllen F. Javierto
Jan Micka J. Quevedo
March 2024

PROFESSOR: BERNADETTE O. VILLALUZ, Ph.D.

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TABLE OF CONTENTS
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 1
Graduate School of Business Management

COMPANY BACKGROUND
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Chapter 2

RELATED STUDIES
Graduate School of Business Management