Marketing Plan to sell all flats at Royal Elegancia, Sec – 73, Gurgaon.

Objective:

1. To sell ALL 60 flats.

2. Time required 5 months.
3. Expected sales each month:
1st Month – 6
2nd Month – 12
3rd Month – 12
4th Month – 15
5th Month – 15
4. Brokerage slab expected:
10 flats – 4%
30 flats – 5 %
31 flats (or more) – 6.5%
5. Pay-out of brokerage:
50% with the booking amount
50% on receipt of the second installation
6. Marketing communication and promotional expenses – 20 lac rupees, distributed in
the ratio of 80:20, where 80 shall be contributed by the developer and 20 by us

Sales plan:

1. Lead generation, sources:

A. Casual Leasing – simultaneous installation of sales booth at various locations. At
no given day would we have less than 8 booths installed at various locations
including but NOT restricted to busy roads, busy malls, busy high streets,
premium clubs etc
B. Presence on high traffic Web Portals in the form of high-visibilty banners and
premium listings
C. Viral Marketing in the form of e-mails and SMS-es
D. Radio slots, encouraging listeners to call or sms special numbers
E. Existing database of high net worth individuals
F. Presence at well-marketed property exhibitions etc
G. Targeting to contact 400 people every day
2. Sales force
We shall use 8-10 sales people of various skill levels to qualify, persuade and close
deals. The number of people recruited would be more than 10. The team shall be
installed at one of our offices
3. Sales training
The sales force shall be monitored, trained and managed using a well tried written
sales-system. The product training and the sales skills shall be continuously imparted,
monitored and upgraded.
4. Tools required from the developer
A. AV presentation material
B. Permanent presence of at least one of our sales people at the actual site-office
C. Support of at least one dedicated manager from the developer’s office. The
support shall include product training to new staff, help in sales negotiation etc
D. To pass on the “leads” to us of people who call your office directly, enquiring
about this project
E. To quote the price of 7150 psf to anyone who is “cross-checking” the price from
the company. We will drop the price to 7000 psf from a “quoted” price of 7150
psf.