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21 Creativity & Innovation
21 Creativity & Innovation
Introduction
• Change is the basic law, that governs the entire nature.
• In this fast-paced world, everything changes with the blink of an eye
• Technology is also changing rapidly, if one wants to go along with the
world, then the only requirement is to be creative and innovative.
Creativity
Creativity is the characteristic of a person to generate new ideas,
alternatives, solutions, and possibilities in a unique and different way.
INVENTION
Ability to be Ability to spot
CREATIVE OPPORTUNITIES
INNOVATION
SUCCESS
Creating Creativity
•• Creative
CreativeIndividuals
Individualsdon’t
don’tjustjust
sit sit
waiting
waiting for
for
thethe “light bulbmoment”
“lightbulb moment”
•• They
Theyapproach
approachaaproblem
problem systematically
systematically
Attributes of Creative Thinking
• Flexibility – willing to look at an issue from many angles, not set in our
ways.
• Originality – attempts to find non-typical responses to problems.
• Non-judgemental – not rejecting a potential solution without giving it
appropriate consideration.
Stages in Creative Thought
• Preparation
• Incubation
• Insight
• Evaluation
• Elaboration
What Stops Business Creativity?
Barriers are understandable, but nevertheless can prevent or
slow the development of new ideas:
• Fear – change is always frightening.
• Risk – am I risking my established business?
• Convention – we’ve always done it this way.
• Self-doubt – if it’s that good, surely somebody else would have
made it by now?
• Fear of failure
Innovation
Innovation is an act of application of new ideas to create some value for
the business organization, government, and society as well. Better and
smarter way of doing anything is innovation.