Name: Tran Thi Tuyet Linh

Student’s ID: 70231055TPE1

Class: Marketing 2324 (ENGL1361-2324)

ASSIGNMENT OF CHAPTER 1

Question: what kind of customer value and the CLV to be estimated

from such kind of services offered by the restaurant. Can restaurant
business in Vietnam apply the same.

+ Customer value: Customer Value is the perception of what a product

or service is worth to a customer versus the possible alternatives.

+ Customer lifetime value: A prediction of all the value a business will

derive from its entire relationship with a customer.

Buffalo Wild Wings (B-Dubs) is a business that is more than just a place
to eat and drink. It's a place prioritizing customer experience and fueling
the sports fan experience with a diverse menu selection.

Customer value that Buffalo Wild Wings (B-Dubs) creates:

- Sports-loving environment: B-Dubs creates a lively atmosphere, like a

miniature stadium, with big screens for streaming sports events to live
up to the moment.

- Fun challenge and social interaction: “Blazin' Wing Challenge” draws

curiosity and crowd, which helps engage customers and enhance the
experience. Moreover, customers come to B-Dubs not only to watch
sports and cheer on their sports teams with old friends but also to make
new ones sharing the same passion.

- Customer-centric experience: “Guest Experience Captain” will move

around to chat with guests and ensure customer satisfaction. Unlike
other restaurants, B-Dubs encourages their guests to stay longer to not
only enjoy the amazing wings but also immerse in the great atmosphere.

- Diverse choices from the menu: Wings (boned or boneless) served with
five dry seasonings and 17 signature sauces. Moreover, a variety of
different draft beers (domestic, import, and craft beer brands) is also a
plus point. Customers will surely find something to their liking here.

By providing these customer values, the CLV (Customer Lifetime Value)

to be estimated from B-Dubs are:
-Positive reviews from customers: Recommendations from satisfied
customers to others will attract new guests.

-Increased visit frequency: Besides the food, the energetic and lively
atmosphere with amazing customer services will encourage more
returns of customers.

-More spending per visit: Because of the wide range of food and drink
selections at B-Dubs, customers tend to pay more to explore all the
flavors on the menu.

The applicability of B-Dubs' model in Vietnam depends on several

factors:

- Sports fans: This business caters to a specific niche - sports fans

looking for a place to connect and dine out. If Vietnam has a strong
sports fanbase, this model can be a success.

- Competitors: There are quite many franchises serving chickens in

general and wings in particular. It's important to conduct some research
to know the strengths and weaknesses and know how to be different
from others.

Overall, creating an uplifting environment with personalized services,

interactive experiences, and delicious tastes can potentially resonate
with customers in Vietnam where there is an interest in good food,
sports, and socializing.