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HSBC's Growth in US, Canada
HSBC's Growth in US, Canada
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“The world's local bank”: HSBC’s expansion in the US, Canada and Mexico
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INTRODUCTION
1
HSBC’s CORPORATE HISTORY
plication is that, generally, only large parents can comfortably deal with
a large subsidiary. Still, HSBC succeeded, in part by permitting its ac-
quisitions an autonomy that it was not in a position to suppress. This
was consistent with HSBC’s tradition of organizing on a geographical
basis, and expecting country heads to make their own decisions, notify-
ing head office rather than seeking permission. Additionally, the acqui-
sition of Midland Bank probably had the effect of reinforcing the bank’s
British center of gravity after the skewing implicit in the acquisition of
Marine Midland.
In 1991 HSBC created HSBC Holdings to hold the Group’s banks
and in 1993 it transferred its headquarters from Hong Kong to London.
Currently, HSBC continues to build its global footprint.
HSBC’s strategy was both reactive and proactive. Faced with uncer-
tainty about its continued future in Hong Kong, it reacted by developing
a strategy to diversify away from Asia. The strategy it came up with was
proactive in that it involved acquiring major banks in developed coun-
tries. HSBC had major acquisitions before, but BBME and Mercantile
Bank both operated in the developing world, as did HSBC itself. In exe-
cuting its strategy first to establish its US and UK legs, and then to be-
come “The World’s Local Bank,” HSBC was both proactive in seeking
out acquisition targets and reactive in taking advantage of the opportu-
nities thrown up by deregulation and opening of markets.
2
HSBC IN CANADA
Next, HBC acquired ANZ Bank Canada in 1993, making HBC the
7th largest bank in Canada. ANZ had acquired Grindlays Bank Canada
with its acquisition in 1984 of Grindlays Bank, a British overseas bank
(Merrett, 2002). By the early 1990s ANZ’s management was focusing
on expanding in the Asia-Pacific area and divesting extraneous opera-
tions. HBC simply combined ANZ’s branch with one of HBC’s pre-ex-
isting branches in Toronto.
In 1996 HBC acquired Barclays Bank Canada. Like HSBC, Barclays
had entered Canada in 1979. Barclays had developed a diversified but
modest range of activities that quickly made Barclays Canada the third
or fourth largest foreign bank. In 1985 Barclays bought the assets of
Wells Fargo Bank (Canada). Wells Fargo sold its operations in Alberta
(and in Florida) to Barclays as part of a re-focusing on its home market.
However, by the early 1990s Barclay Canada was losing money, which
forced it to close all its seven branches and retain only the Toronto head
office.
That same year HSBC transferred its branch in Portland (Oregon)
and its branch in Seattle to HBC. The transfer reflected the interests of
HBC’s West Coast customers; HSBC was very strong in processing
trade finance documents in Asia and HBC’s customer base was still
30-35 percent Asian, mainly immigrants from Hong Kong. This is a
community that values the international trading capability of its banks.
(Li et al. (2001) have an informative article on the (mostly Taiwanese)
Chinese community in Los Angeles and its banks.) Still, in 2003 HSBC
re-transferred the two branches to HSBC USA.
In 1998 HBC acquired National Westminster Bank Canada. In the fol-
lowing year HBC changed its name to HSBC Bank Canada, consistent
with the HSBC Group’s strategy of creating the global brand, HSBC.
HSBC Bank Canada then acquired Republic National Bank of New York
(Canada) as a consequence of HSBC’s 2000 acquisition of Republic Na-
tional Bank of New York (see below). This added C$1.4bn to HSBC
Bank Canada’s C$25.1bn in assets. Republic had grown, in part, by buy-
ing Bank Leumi Le Israel (Canada) in 1993, Bank Hapoalim (Canada) in
1994, and Israel Discount Bank of Canada in 1996.
Similarly, HSBC Bank Canada amalgamated CCF (Canada) in 2001,
when HSBC acquired its parent, CCF (Crédit Commercial de France).
In 1981 CCF had established a subsidiary that it sold to Société
Générale (Canada) in 1990, and had just returned in 2000. CCF had also
just bought Crédit Lyonnais (Canada), which was winding down its op-
erations. Consequently, both CCF (Canada) and Crédit Lyonnais (Can-
ada) were quite small.
56 LATIN AMERICAN BUSINESS REVIEW
HSBC IN THE US 3
Prior to 1978, regulation of the entry of foreign banks into the US was
a state responsibility (Tschoegl, 2001). Many states barred foreign
banks, but the largest–New York, California, Illinois, and some others–
did not. As a result, foreign banks could legally maintain operations in
several states, something generally forbidden to US banks. The IBA
(1978) restricted foreign banks to a commercial banking subsidiary in
only one state, though it allowed them to operate branches or agencies
elsewhere if the state in question permitted these. In 1991 Congress
passed the Foreign Bank Supervision and Enhancement Act (FBSEA)
to extend federal regulation over branches and agencies of foreign
banks. The Riegle-Neal Interstate Banking and Branching Efficiency
Act (1994), which took effect in 1997, allowed US and foreign banks to
branch interstate by consolidating out-of-state bank subsidiaries into a
branch network, or by acquiring banks or individual branches through
acquisition or merger. Lastly, in 1999 Congress passed the Financial
Services Modernization Act (also known as the Gramm-Leach-Bliley
Act–GLBA), which authorized the full affiliation of commercial bank-
ing with other financial services. This in effect repealed the Glass-
Steagall Act of 1933 by authorizing banks to register with the Federal
Adrian E. Tschoegl 57
HSBC IN MEXICO4
From the 1930s to the mid-1990s the only foreign bank in Mexico
was Citibank, whose branch, established in 1929, was grandfathered
when Mexico prohibited foreign banks from establishing any new
branches or subsidiaries, or acquiring Mexican banks. In 1982 the Mex-
ican government nationalized the banking system and subsequently
consolidated the 68 domestic banks into 18. In 1990 the government
started to liberalize, and then in 1991 and 1992 it privatized the banks
(Christopherson and Hovey, 1996). A period of “hyper competition”
apparently followed as the newly privatized banks sacrificed profitabil-
ity to gain market share and position (Gruben and McComb, 2003).
Banking law, however, limited foreign ownership to small positions.
The hyper competition left the banks vulnerable when the 1994 Peso
Crisis devastated the economy, and many banks ended up back in the
government’s hands. The subsequent 1995 banking reform reduced the
restrictions on foreign ownership. Now the Ministry of Finance and Pub-
lic Credit could allow foreign financial institutions to acquire a control-
ling interest in those banks whose capital represented less than 6 percent
of the total net capital of the Mexican banking industry (Palomares,
1999). In 1998 the Mexican Congress finally approved foreign owner-
ship of up to 100 percent in any Mexican bank.
Thus, in 1992 Santander (formerly BSCH) and Banco Comercial
Portugues (BCP) each acquired 8 percent of Banco Internacional (Bital)
in Mexico (Guillén and Tschoegl, 2000). In 1997 HSBC acquired 20
percent of Banco Serfin, Mexico’s third largest bank. In 1999 Santander
beat HSBC in a bid to acquire the remaining shares of Banco Serfin in a
government auction. At that time HSBC sold its 20 percent to then
BSCH.
In 2002 Santander bought BCP’s eight percent share in Bital and
built up its shareholding to 26 percent of the capital and 31 percent of
the voting capital. Shortly before Santander had started buying up its
stake, Bital had acquired Banco del Atlantico from the government. As
part of the deal it agreed to increase its capitalization. Ultimately this ne-
cessity forced it to find a buyer that would increase its capitalization.
60 LATIN AMERICAN BUSINESS REVIEW
In August HSBC wholly acquired the bank from the Berrondo family
(who owned 54 percent), Santander, and other shareholders. As part of its
agreement with the Mexican government, HSBC added another US$800
million into Bital to increase its capital.
Bital has the largest network of ATMs and branches of any Mexican
bank, though in branches alone it lags behind the two largest banks. It is
very much a retail bank and lacks a large wholesale business. A linear re-
gression of total assets on the number of employees and the number of
branches at the six largest banks shows Bital has the smallest amount of
assets, relative to the number of its branches and employees. (Santander-
Serfin has the highest.)
ANALYSIS
banking. At the same time there is evidence for the existence of a liabil-
ity of foreignness vis-à-vis the foreign banks’ host-country competitors
(Parkhe and Miller, 2002). Of course, there is also evidence that sug-
gests that the liability is minimal (Nachum, 2003) or wanes over time
(Zaheer and Moskowitz, 1996). However, these last two studies exam-
ine the liability in the context of corporate and wholesale banking mar-
kets. The liability may be more salient in the retail markets, where
national differences between the home and host market are likely to be
more profound.
Demirgüç-Kunt and Huizinga (1999) and Claessens et al. (2001)
found that foreign banks tend to have higher margins and profits than
domestic banks in developing countries, but that the opposite holds in
industrial countries. Similarly, Dopico and Wilcox (2002) found that
foreign banks have a greater share in under-banked markets and a
smaller presence in mature markets. The implication is that one should
not expect much in the way of cross-border mergers in commercial
banking within developed regions.
There seems to be little benefit to a bank having retail operations in
adjacent countries, as retail banking appears to be a multi-domestic in-
dustry. Amel et al. (2004) reviewed the international evidence and
found little to suggest that mergers yield economies of scope or gains in
managerial efficiency. As far as economies of scale are concerned, size
in one country does not affect one’s operating costs or revenues in an-
other country. Hensel (2003) argues that larger banks with over-used
networks of branches could benefit from consolidating across borders
with smaller banks with under-used networks; the combining of the dis-
tribution channels would, he argues, yield cost efficiencies. However,
Hackethal (2001) finds no sign of scale economies. More critically, he
finds that Europe’s national markets differ vastly, even though the
banks themselves exhibit only minor differences in terms of efficiency
ratios and employees’ skill levels.
We can speculate that on the production side, differences in products
across markets and privacy laws appear to be limiting parents’ ability to
consolidate processing. As far as depositors are concerned, there seems
to be little value to having an account with a bank that operates in other
countries, especially now that travelers can draw cash from networked
automated transaction machines (ATMs). HSBC does have a service
for wealthy individuals–HSBC Premier–that provides for such cross-
border advantages as transfer of an individual’s credit rating when they
relocate, and some other services. However, these facilities are not
available to ordinary accounts. The literature on trade flows is instruc-
62 LATIN AMERICAN BUSINESS REVIEW
tive here; the evidence on NAFTA has shown that borders have a
substantial damping effect on trade flows (McCallum, 1995).
In North America HSBC is even poorly positioned to take advantage
of the one form of cross-border retail banking that is currently drawing
attention: remittance flows from Mexican workers in the US. Although
HSBC now has a strong presence in Mexico, it has almost no offices in
California or other US states with large populations of Mexican immi-
grants. By contrast, Bank of America, which is the largest bank in Cali-
fornia and is present in many other US states, in 2002, bought a 25
percent stake in Santander-Serfin, Santander’s subsidiary, which has
amalgamated Mexico’s oldest and third largest bank.
If there is little reason to believe that HSBC benefits from cross-bor-
der demand or production effects, what is left as a source of advantage?
One candidate is what Kindleberger (1969) has called “surplus manage-
rial resources.” When a bank such as HSBC can no longer grow at
home, it may find itself with a management team that is underemployed
in terms of the demands on its time. The bank may then choose to grow
abroad when it can combine these surplus resources with what Berger et
al. (2000) call a global advantage. Berger et al. argue that some US
banks succeed in the competition with local banks elsewhere in the
world simply by being better managed. In their survey of the literature
on productivity, Bartelsman and Doms (2000) draw several stylized les-
sons, among them that firms differ in their productivity and that this
difference may persist for years.
Obviously, not all US banks necessarily partake of the advantage of
better management and by contrast some non-US banks may. HSBC
may simply be one of these. As Nachum et al. (2001) point out, the com-
petitiveness of firms depends on the kind of assets that firms can trans-
fer internally from country to country, but that are difficult to transfer
from one firm to another, even within a country. Still, it is, unfortu-
nately, extremely difficult to measure an intangible asset as subtle and
hard to define as better management (Denrell, 2004), especially when,
as recent events have shown, stock market performance or accounting
measures are of doubtful reliability.
Lastly, there is the issue of growth by acquisition. Retail banking is
an industry made up of what Greve (2003) has called multiunit organi-
zations. That is, the industry consists of banks, which in turn consist of
units or modules, called branches, that do essentially the same thing, but
in different locations. In some cases a bank may group some of these
branches into a legally separate firm. When the parent owns the major-
ity of the shares of such a firm, it is a subsidiary. Alternatively, the par-
Adrian E. Tschoegl 63
ent bank may grow by acquiring such a separate firm and dissolve the
legal entity, incorporating its branches. Furthermore, banks regularly
buy and sell branches among each other, suggesting that these are al-
most commodities, and that there is little in the way of unique routines
(Cohen et al., 1996) at the branch or unit level that create value for the
parent. This suggests that the global advantage must reside in the man-
agement of the bank itself, i.e., of the multi-unit organization, and not
within the branches or units themselves.
HSBC began its growth in North America by acquiring failed and
weak banks. In effect, shareholders lacking a comparative advantage
relative to HSBC, with respect to owning and governing given banks or
branches (Lichtenberg and Siegel, 1987), sold them to HSBC. Gener-
ally, growth by acquisition is difficult to execute and as a strategy it is
vulnerable to problems of over-reach due to managerial hubris (Roll,
1986; Baradwaj et al., 1992; Seth et al., 2000).
Peek et al. (1999) found that generally the US subsidiaries of foreign
banks have not done well. The poor performance of foreign bank sub-
sidiaries was a result of the foreign banks acquiring poorly performing
US banks and being unable to improve their performance sufficiently
within the period that the authors examined. (One cannot arrive at
strong conclusions from studies of the profitability of subsidiaries.
Banks transfer profits across borders (Demirgüç-Kunt and Huizinga,
2001), and foreign banks may prefer to book some business from their
headquarters (Peek and Rosengren, 2000).) Still, HSBC’s operations in
the US and Canada are survivors of a winnowing process that saw other
banks from Canada, Japan, the UK and the US sell their Canadian or US
subsidiaries, in some cases to HSBC. As Mitchell and Shaver (2003)
show with respect to firms in the US medical sector, firms differ in their
ability to absorb and manage business on a continuing basis. They use
the biological metaphor of predation and their evidence is consistent
with the idea that some predators are better able to target desirable prey
and better able to overpower the prey they target. HSBC appears to have
found that it is one such successful predator.
One may surmise that HSBC initially chose to acquire weak banks as
much out of necessity as design. For any given size, a profitable bank
will cost more than an unprofitable one, and to achieve its goal of
quickly diversifying, HSBC needed to acquire large banks. Now that
HSBC is one of the world’s largest banks, whether one measures by
market capitalization or total assets, it has more leeway.
64 LATIN AMERICAN BUSINESS REVIEW
CONCLUSION
NOTES
1. This section draws on the references cited in the text and HSBC’s website, www.
hsbc.co.uk.
2. This section draws heavily on HSBC Canada’s website, www.hsbc.ca, and for in-
formation on bank mergers from the Canada Payments Association.
3. This section draws on HSBC USA’s website, http://www.us.hsbc.com, and press
reports.
4. This section draws primarily on press reports.
Adrian E. Tschoegl 65
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68 LATIN AMERICAN BUSINESS REVIEW
APPENDIX