DR. VISHWANATH KARAD MIT .

PEACE UNIVERSITY WORLD

SCHOOL
OF
BUSINESS

MBA-I,
Semester I
(Batch 2023-
25)

MBA Division: 15

Managerial Communication

CCA Parameter II: Group Assignment

Sr. No. PRN No. Name
1 1062231593 Adnan Siddiqui
2 1062231216 Nikhil Sharma
3 1062231583 Yash Kale
4 106223 Abhinav Tiwari
5 1062231575 Shahzeb Ahmad
6
Sr. Content Page
No. No.
1 TERMS OF REFERENCE 4
2 PROCEDURE 5
3 FINDINGS 6-8
4 CONCLUSION 8-9
5 RECOMMENDATIONS 10
TERMS OF REFERENCE
 Submitted To : Mrs. Mrunal
Kothari
 This report is about “Tourism
Industry” and the company is
“Travel Junky”.
 Date of Submission : 28/11/2023

PROCEDURE
Information about the tourism industry was
gathered from websites like Revfine,
Wikipedia, etc.
Information about the company was
gathered by having the direct interaction
with the employees of the company via a
phone call.
Gather customer information: Name, contact
details, preferences, and any special
requirements.
Provide information on available services,
packages, or accommodations.
Confirm availability and quote prices.
Secure reservations through a booking
system or confirmation documents.

FINDINGS
Tourism in India contributes 4.6% to the
GDP.- In 2021, it generated ₹13.2 lakh crore
(US$170 billion) and employed 32.1 million
people.- India's economy rebounded in 2021
despite a pandemic-related dip.
The tourism sector is projected to grow at
7.8% annually and reach ₹33.8 lakh crore
(US$420 billion) by 2031.
India is the 5th largest global travel healthcare
destination.
In 2022, 6.19 million foreign tourists visited
India, a decline from 2019, making India the
22nd most visited nation globally.
Domestic tourism in India is substantial, with
1,036.35 million visits in 2012.
Various states like Kerala, Tamil Nadu,
Maharashtra, and Uttar Pradesh are popular
tourist destinations.
Cities like Delhi, Mumbai, Chennai, Agra, and
Jaipur attract foreign tourists.
The tourism industry has been undergoing a
digital transformation, with an increased
reliance on technology for bookings,
contactless services, and personalized
experiences. Online travel agencies (OTAs)
and travel apps have become more integral to
the booking process
The ability to work remotely has led to the
emergence of "workcation" trends, where
individuals choose to work from a different
location, often a tourist destination, for an
extended period.
The pandemic has influenced changes in travel
preferences, with a growing interest in outdoor
and nature-based activities. Travelers are
prioritizing destinations with less crowded
spaces and a focus on health and well-being.
 CONCLUSION
In conclusion, the tourism industry is a vital
contributor to the global economy, fostering
cultural exchange, economic growth, and
employment opportunities. However, it faces
evolving challenges such as sustainability and
adaptability in the face of changing consumer
preferences and global events like the COVID-
19 pandemic.

Tourism contributes significantly to the

economic growth of many countries, creating
jobs and generating revenue through various
sectors such as hospitality, transportation, and
entertainment.

The integration of technology has enhanced the

tourism experience, from online booking
platforms to virtual tours, making travel more
accessible and convenient.

RECOMMENDATIONS
More Budget friendly tours should be
organized.
Company should hire Polyglot Employee.
Company should hire local guides.
24*7 customer support.
Optional travel insurance schemes.
Company should give a memorable gift like
travel badges which will help them promote
their company’s name.

Establish a strong online presence.

Promote local attractions with engaging
content.
Showcase local events and businesses.
Host festivals to celebrate your location.
Provide maps and directions to attractions.
Create an email list to share updates.