LOVELY PROFESSIONAL UNIVERSITY

MITTAL SCHOOL OF BUSINESS FACULTY OF BUSINESS

Name of the faculty member – -----------------Dr. Kulvinder Kaur

-----------------------------------------------

Course Code: MGN200M Course Title: CAREER PLANNING - II

Activity No: 1 Activity Title:
-Research the role of IT and digitalization in the relevant discipline.
-Identify influential portals, apps, software, start-ups, and digital
marketing strategies.
-Present research findings.
Student Roll No: Student Reg. No: 12302316
RQ2302B41
Term: 2ND Section: Q2302
(Use 12 Font Size, Times New Roman and 1.5 line spacing for report)

Learning Outcomes: (Student to write briefly about learnings obtained from the activity)

Declaration:

I declare that this Assignment is my individual work. I have not copied it from any
other students’ work or from any other source except where due acknowledgement is
made explicitly in the text, nor has any part been written for me by any other person.

Student’ Signature:

Evaluator’s Comments (For Instructor’s use only)

Evaluator’s Signature and Date:

 PART-1:
Explore various sources such as books, journals, and credible websites to gain insights into
the significance of IT and digitalization in your chosen field.

a) Books…………………

 "Digital Transformation: Survive and Thrive in an Era of Mass

Extinction" by Thomas M. Siebel

 "The Digital Transformation Playbook: Rethink Your Business for

the Digital Age" by David L. Rogers

 "Leading Digital: Turning Technology into Business

Transformation" by George Westerman, Didier Bonnet, and Andrew

McAfee

b) Journals …………………

 Harvard Business Review - Provides articles and case studies on

digital transformation and IT's role in business.

 Journal of Information Technology - Focuses on research and

developments in information technology and its applications.

 MIS Quarterly - Publishes research articles related to the management

of information systems and their impact on organizations.

c) Credible websites …………………

 MIT Sloan Management Review - Offers insights and articles on digitalization and its impact
on business strategy.
 McKinsey Digital - Provides reports and articles on digital transformation and its implications
for businesses.
 Deloitte Insights - Offers research and analysis on digital trends and their impact on
industries.

PART-2 IDENTIFY INFLUENTIAL PORTALS, APPS, SOFTWARE, START-UPS,

AND DIGITAL MARKETING STRATEGIES.

 INFLUENTIAL PORTALS ……

 LinkedIn - A professional networking platform that is widely used for job searching,
professional networking, and industry insights.
 Glassdoor - A platform where current and former employees can anonymously
review companies and their management.
 Indeed - A job search engine that aggregates job listings from various sources,
including company career pages and job boards.
 APPS ……………

 Slack - A communication and collaboration tool widely used in workplaces for team
communication and project management.
 Trello - A project management tool that uses boards, lists, and cards to organize tasks
and projects.
 Zoom - A video conferencing app that has gained popularity for remote work and
virtual meetings.

 SOFTWARE………………

 Microsoft Office 365 - A suite of productivity tools including Word, Excel,

PowerPoint, and Outlook, widely used in businesses for document creation
and communication.
 Salesforce - A customer relationship management (CRM) software that helps
businesses manage customer interactions, track leads, and analyze data.
 Adobe Creative Cloud - A suite of creative tools including Photoshop,
Illustrator, and InDesign, used for graphic design, video editing, and web
development.

 START-UPS……….

 Robinhood - A commission-free trading app that has disrupted the financial industry
by making investing accessible to everyone.
 Airbnb - A platform that allows people to rent out their homes or properties to
travelers, disrupting the hospitality industry.
 Uber - A ride-sharing service that has transformed the transportation industry by
providing an alternative to traditional taxis.
  DIGITAL MARKETING STRATEGIES………………..

 Content Marketing - Creating and distributing valuable, relevant content to attract and
engage a target audience.
 Search Engine Optimization (SEO) - Optimizing website content to rank higher in
search engine results and increase organic traffic.
 Social Media Marketing - Using social media platforms to promote products or
services and engage with customers.
 Email Marketing - Sending targeted emails to prospects and customers to promote
products or services and build relationships.

PART-3 PRESENT RESEARCH FINDINGS

Compile And Organize Your Research Findings into A Clear and Concise Presentation or
Report.

In today's digital age, the role of Information Technology (IT) and digitalization
is paramount in transforming various industries. This report explores the
significance of IT and digitalization in the context of [your chosen field].

Significance of IT and Digitalization:

 Improved Efficiency: IT systems and digital tools streamline processes,

reducing manual work and improving efficiency.
  Enhanced Communication: Digitalization enables real-time
communication and collaboration, enhancing teamwork and productivity.
 Data-driven Decision Making: IT systems collect and analyze data,
providing valuable insights for informed decision-making.
 Global Reach: Digitalization enables businesses to reach a global
audience, expanding market opportunities.
 Innovation and Adaptability: IT and digitalization drive innovation,
helping businesses adapt to changing market trends.

Influential Portals, Apps, Software, Start-ups, and Digital Marketing

Strategies:

 Influential Portals: LinkedIn, Glassdoor, Indeed

 Apps: Slack, Trello, Zoom
 Software: Microsoft Office 365, Salesforce, Adobe Creative Cloud
 Start-ups: Robinhood, Airbnb, Uber
 Digital Marketing Strategies: Content Marketing, SEO, Social Media
Marketing, Email Marketing

Conclusion:

IT and digitalization are not just trends but necessities in today's competitive
landscape. Embracing these technologies can lead to enhanced efficiency,
improved customer satisfaction, and increased profitability. It is crucial for
businesses in [your chosen field] to adapt and integrate these technologies to
stay competitive and relevant in the digital age.