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Case Study
Case Study
Case Study
GURU INC.
SUBMITTED TO:
Ms. Elsie Tedoco
SUBMITTED BY:
Friza Mae Garcia BSHM 2
Danielle Sophia Panaguiton BSTM 2
Table of Contents
Objectives
The Company was established primarily to help generate jobs and to help the government
promote the Philippines as one of the top tourist destinations worldwide. We seek to tap
potential areas to develop as alternative tourist destinations to the well-travelled market. We aim
to act as travel secretaries of the high-end elite market providing personalized, tailor-made
products and services. The Company aspire global recognition as a reliable and professional
Philippine travel agent.
Areas of Consideration (SWOT)
a. Internal Environment
Strengths
- Employee loyalty
- Customer loyalty
- Affordable flights
- Low operating cost
Weaknesses
- Unavailable international travel
- Failed diversification of revenue sources
-Dependence of one aircraft
b. External Environment
Opportunities
- expanding globally
- improving technology
- targeting other revenue sources
Threats
- economic downturn
- terrorist attack
- several competitors
- increased fuel prices
- negative publicity
- strict regulations
IV- Alternative Courses of Actions
The Travel Guru Inc. Advantages
Well informed of all travel options.
We had an enjoyable experience making our reservations.
We are confident we got the best price.
It safe to provide credit card and other personal details to my travel planner.
V – Rationale
An airline is a company that provides air transport services for traveling passengers and freight.
Airlines use aircraft to supply these services and may form partnerships or alliances with other
airlines for codeshare agreements, in which they both offer and operate the same flight. Travel
Guru Inc with a Global Distribution System provides good quality of service. It has a travel tour
packages and insurance in every passenger.
VI – Recommendations
Travel Guru Inc was a fully licensed travel agency located at the heart of business center in
Ortigas Pasig City, Manila, Philippines. Here Travel Guru your safety is our priority. We serve
the best for our passengers. Here in Travel Guru, it's not just a Travel, it's a Lifestyle.