Case Study

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THE TRAVEL

GURU INC.

SUBMITTED TO:
Ms. Elsie Tedoco

SUBMITTED BY:
Friza Mae Garcia BSHM 2
Danielle Sophia Panaguiton BSTM 2
Table of Contents

I – Introduction of the Company


II – Background of the Problem
III – Presentation & Analysis of Data
-Statement of the Problem
-Objectives
-Areas of Consideration (SWOT)
a. Internal Environment
b. External Environment
IV- Alternative Courses of Actions (with
Advantages & Disadvantages)
V – Rationale
VI – Recommendations
I – Introduction of the Company
Established in April 2005 under “TRAVEL GURU VENTURES”, the company initially catered to
various contacts’ personal travels both leisure and business. Although newly established
company, we take pride in our excellent, efficient and professional service as we are manned by
experienced and proficient staff who had been in the travel industry for more than 10 years. Not
only do our clients come back for arrangements on their succeeding trips but have endorsed us
to their other contacts. Since then, our market has significantly grown that paved way to the
incorporation of the company in 2008. Now we bear the name “THE TRAVEL GURU INC”.
Currently, we handle all types of markets i.e., individual, groups, corporate travels to all
destinations within the Philippines and worldwide. The Travel Guru Inc is equipped with Global
Distribution System (GDS) called Amadeus and Sabre which are used for reservations of all
airline flights/hotels/car rentals. These allow us to promptly reply to your queries on
flight/car/hotel availability. You can also get a copy of your international flight reservations direct
from Amadeus/Sabre system.

II – Background of the Problem


The Travel Guru Inc is a fully licensed travel agency accredited by the Department of Tourism
(DOT) and is located at the heart of business center in Ortigas Pasig City, Manila, Philippines.
We provide information and services you require for travel to the 7,107 beautiful islands of the
Philippines particularly Boracay, Bohol, Cebu, Davao and Palawan (Busuanga, Coron, El Nido
and Puerto Princesa). Our services are not limited to domestic Philippines travel as we offer all
hotels, car rentals, package tours and air tickets to all destinations worldwide like Alaska,
Australia, Brunei, Cambodia, Canada, China, Europe, Hongkong, India, Indonesia, Japan, Latin
America, Macau, Malaysia, Middle East, North America, Russia, Singapore, South Africa, South
America, South Korea, Thailand, United Kingdom and Vietnam. In 2010, THE TRAVEL GURU
INC became a proud member of the Philippine Travel Agency Association (PTAA). The
association represents the Philippine Travel Sector in various international and national
associations and sits in the tourism councils of the local government units. PTAA is affiliated
with Asean Tourism Association, Federation of ASEAN Travel Agencies and United Federation
of Travel Agents Association.
III – Presentation & Analysis of Data
Statement of the Problem
The Travel Guru Incorporated provides travel services in domestic and international flights to
travelers from dozens of countries around the world. The Travel Guru Inc have tour packages
and travel insurance. Speaking of the problem about financial costs planning a vacation or an
outing controlling your travel finance can be easy task if you are well prepared and supplied by
apt intrusions along with some useful tips. Like select a destination, plan your transportation,
budget unexpected sundry costs and expenses, hotel bookings example Travel Agent, Hotel
Websites, Call Centers and Online Booking, planning meals, advance booking and emergency
fund. Always check your expenses.
Hotel Accommodation
The travel Guru Inc is equipped with Amadeus, a global system (GDS) which enables us to
book over 80,000 hotels worldwide. Now, you have a wide range of hotels to choose from.
Travel Insurance
Our company offers affordable and worldwide accepted, Schengen accredited medical and
travel insurance that will keep you covered during your trip

Objectives
The Company was established primarily to help generate jobs and to help the government
promote the Philippines as one of the top tourist destinations worldwide. We seek to tap
potential areas to develop as alternative tourist destinations to the well-travelled market. We aim
to act as travel secretaries of the high-end elite market providing personalized, tailor-made
products and services. The Company aspire global recognition as a reliable and professional
Philippine travel agent.
Areas of Consideration (SWOT)
a. Internal Environment
Strengths
- Employee loyalty
- Customer loyalty
- Affordable flights
- Low operating cost
Weaknesses
- Unavailable international travel
- Failed diversification of revenue sources
-Dependence of one aircraft
b. External Environment
Opportunities
- expanding globally
- improving technology
- targeting other revenue sources
Threats
- economic downturn
- terrorist attack
- several competitors
- increased fuel prices
- negative publicity
- strict regulations
IV- Alternative Courses of Actions
The Travel Guru Inc. Advantages
 Well informed of all travel options.
 We had an enjoyable experience making our reservations.
 We are confident we got the best price.
 It safe to provide credit card and other personal details to my travel planner.

The Travel Guru Inc. Disadvantages


 There may be restrictive terms and conditions imposed by the customer cancellation and
automatic ticket reselling policies.
 This can be time consuming and labor intensive.

V – Rationale
An airline is a company that provides air transport services for traveling passengers and freight.
Airlines use aircraft to supply these services and may form partnerships or alliances with other
airlines for codeshare agreements, in which they both offer and operate the same flight. Travel
Guru Inc with a Global Distribution System provides good quality of service. It has a travel tour
packages and insurance in every passenger.

VI – Recommendations
Travel Guru Inc was a fully licensed travel agency located at the heart of business center in
Ortigas Pasig City, Manila, Philippines. Here Travel Guru your safety is our priority. We serve
the best for our passengers. Here in Travel Guru, it's not just a Travel, it's a Lifestyle.

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