EM Lectures’ Breakdown – Sir Mubashir Waseem (PORTAL)

By: Arib S.
Sir Mubashir Waseem’s Enterprise Management (EM) Lectures are available on ICMA Student Portal.
Take all of those lectures carefully along with Sir Mubashir Waseem Notes and ICMA Study Text
available in the following Google Drive EM FOLDER:
https://drive.google.com/drive/folders/1EdfluOCsZ_NUiRZE_oJRT9eXiK4d4aT3

Lecture No. Sequence-wise Topics Discussed by Sir Mubbashir Duration Syllabus Major Areas
1 • Introduction to Teacher, Course and Syllabus 57 mints INTRO
2 • INTRO 1 hr 04
• Google Classroom Guidance mints
• Definition of EM INTRODUCTION TO
• Organization – Departments, Size and Complexity ENTERPRISE
• Business Execution MANAGEMENT
• EM – Benefits, Components
• Practice MCQs
3 • Mintzberg Building Blocks 1 hr 10
• Taylor’s Principle of Strategic Management mints MINTZBERG
• Fayol 14 Rules
4 • Mintzberg Building Blocks 1 hr 15 TAYLOR
• Taylor’s Principles mints
• Fayol Rules FAYOL
• Weber’s Ideal Bureaucracy
5 • Weber’s Ideal Bureaucracy 1 hr 01 WEBER
• Management Concepts Rosemary - Rosabeth Moss mint
Kanter on Bureaucracy ROSEMARY
• Mintzberg Building Blocks
• Bureaucracy – Types, features, elements, factors
6 • Bureaucracy 1 hr 21
• Production Def mint PRODUCTIONS
• Productions Operations
• Operations Managements OPERATIONS
• Operations Strategy
• Garvin Eight Dimensions of Product Quality GARVIN
• Resource Based Competitive Analysis – Resources and
Competence
7 • Job Production Method 1 hr 30
• Job Method – Examples, Features, Types, Advantages and mint JOB PRODUCTION
 Disadvantages.
• Batch Method – Examples, Features, Advantages and
Disadvantages. BATCH PRODUCTION
• Flow Production Method (Mass Production Method) –
Features, Advantages, and Disadvantages FLOW PRODUCTION
• Practice MCQs
8 • Plant Maintenance 1 hr 04 PLANT
• Plant Breakdown mint MAINTENANCE
• Importance of Plant Maintenance
• Types of Maintenance – Breakdown (Corrective), PLANT BREAKDOWN
Preventive, Predictive, Routine and Planned Maintenance
9 • Operational Efficiency – Capacity Management 1 hr 28 OPERATIONAL
• Methods of Operational Efficiency – Level Capacity Plan, mint EFFICIENCY
Chase Demand and Chase Strategy AND CAPACITY
• Demand Management
• Managing Operational Capacity – Flexible Manufacturing QUEING THEORY
Systems
• Queuing Theory CAPACITY
• Operation efficiency and Forecasting MANAGEMENT
• Six Steps of Capacity Management
• Operations Strategy GARVIN
• Garvin Eight Dimensions of Product Quality
10 • Garvin Eight Dimensions of Product Quality, 1 hr 05 GARVIN
• Porter’s Value Chain – Overview, Primary Activities, mint
Secondary Activities PORTER
• Practice Questions
11 • Manufacturing Resource Planning (MRP 1 and MRP 2) – 44 mints
Definition, Purposes, Functions, Benefits, Limitations
• Enterprise Resource Planning (ERP) - Definition MRP
12 • ERP – Definition 1 hr 22
• ERP System mints
• Information System – Pre ERP ERP
• Comparison, Advantages, Disadvantages
• Evolution of ERP
• MCQs
13 • Total Quality Management – Intro, Def, Features related 1 hr 07
with Quality mint
• Def of Quality Management TQM
• Aim of TQM
• TQM Tools: Quality Circles – Advantages, Development
 and Use
14 • TQM Tools: Quality Circles – Advantages, Development 51 mints
and Use
TQM TOOLS
• TQM Tools: Kaizen – Features, Plan Do Check Act (PDCA)
• TQM Tools: 5S Practice – Seiri, Seiton, Seiso, Seiketsu,
Shitsuke
15 • Writers of QM – Deming, Juran, Feigenbaum, Crosby 53 mints
• Z- Theory by Ouchi – Intro, Explanation
WRITERS ON TQM
• Juran Trilogy (Quality Trilogy) – Quality Planning, Quality
Control, Quality Improvement (Repair, Refinement, OUCHI
Renovation, Reinvention)
JURAN
• Feigenbaum – Three Steps to Quality (Quality Leadership,
Management Quality Technology, Organizational FEIGENBAUM
Commitment)
16 • Philip Crosby – Intro, The Forever Successful 1 hr 07 CROSBY MODEL
Organization, Quality Vaccination, Crosby 14 Steps of mints
Quality
• Intro to ISO Quality Standards – ISO 9000 and ISO 9004, QUALITY
ISO 14001 STANDARDS
• Six Steps of Quality
17 • Benchmarking – Intro and Def, Types, Process, Benefits 57 mints BENCHMARKING
• Waste – Industrial Waste, Ways to Reduce Waste
• Six Sigma Process SIX SIGMA
18 • Business Process Reengineering (BPR) – Intro and Def, 1 hr 05 BPR
Benchmark vs BPR, Hammer and Champy BPR, Four Steps mint
of BPR LEAN PRODUTION
• Lean Production – Intro, Def and Explanation
19 • Lean Production – Intro, Def and Explanation 1 hr 03
• Lean Manufacturing mint
LEAN PRODUCTION
• Wastes to be eliminated
• Characteristics of Lean Production WASTE
• Zero Inventory and Just-In-Time (JIT)
JIT
• Zero Waiting Time
• IBM IBM
• Six Core Methods of Lean Manufacturing
• Syllabus Revision
20 • Human Resource Management (HRM) – Intro 1 hr 01
• Review of Function of Management (Planning, mint HRM
Organizing, Staffing, Leading and Controlling)
• Functions of HRM FUNCTIONS OF HRM
21 • Line Manager HR Duties, Recruitment Process, Trends 1 hr 03 RECRUITMENT
Shaping HRM mint PROCESS
22 • Trends Shaping HRM 1 hr
23 • Perceptions – Explanation, Stages (Selection, 1 hr 03
Organization, Interpretation), Sensations and Perception mint PERCEPTION
• Perceptual Problems and Distortions – Halo Effect, STEREOTYPING
Stereotyping, Contrast Effects, Projection
• Attitude – Def, Components JOB SATISFACTION
• Job Satisfaction – Types, Levels, Outcomes
24 • Job Satisfaction – Types, Levels, Outcomes, Ways to 48 mints
Enhance
• Job Stress – Def, Symptoms JOB SATISFACTION
• Sources of Conflict – Environmental, Organizational, AND
Individual Factors STRESS
• Job Stress – Coping Strategies
• HRM – HR Plan, Responsibility, Managers’ Responsibilities
25 • Syllabus Revision 1 hr 03
• Recruitment Process mints
• Managers’ Responsibilities
• Recruitment Process RECRUITMENT
• Elements of Job Analysis – Job Description, Job PROCESS
Specification, Job Evaluation
• Recruit or Promote
• Qualities of Good Job Advertisement, Advertisement
• Selection Testing, E-interview – Preparations, Limitations INTERVIEWS
• Types of Interviews – Individual, Panel, Selection Boards
• Reference Checking, Neglect Hiring
• Practice MCQs
26 • Performance Management & Assessment 1 hr 05
• Identification of Criteria for Assessment mints PERFORMANCE
• Purpose of Performance Appraisal MANAGEMENT
• Objectives of Appraisal AND APPRAISAL
• Appraisal Techniques and Assessment Criteria
• Practice Questions
27 • Training & Development 1 hr 05
• Indicators of Training Needs mints
• Benefits of Training (For Organization) TRAINING
• Types of Trainings – On Job and Off Job Training AND DEVELOPMENT
(Advantages & Disadvantages)
• Practice MCQs
 28 • Training & Development – Training vs Development 1 hr 08 BENEFITS OF
• Indicators of Training Needs mints TRAINING
• Benefits of Training (For Organization & For Employee)
• Practice MCQs
29 • Benefits of Training (For Organization) 1 hr 02 INDUCTION
• Types of Trainings – On Job and Off Job Training mints
(Advantages & Disadvantages) GARVIN LEARNING
• Off the Job Training, On the Job Training – Methods ORGANIZATION
• Induction Training and its Steps
• Learning Organization by Garvin FIVE-LEVEL
• Five-Level Evaluation Model EVALUATION MODEL
• Practice MCQs
30 • Kolb’s Experiential Learning Theory (HR Theory) 1 hr 01 KOLB
• Personal Development Plan (PDP) and its steps mints
• Methods of Development PDP
31 • Marketing – Intro and Def 1 hr 12
• Marketing Mix – 4Ps and 7Ps (Def & Explanation) mint MARKETING
32 • Approaches to Selling Products – Sales Orientation, 1 hr 02
Production Orientation, Product Orientation, Marketing mints
Orientation STRATEGIC
33 (repeated)
• Managing a Marketing System MARKETING
• Strategic Marketing Planning Process
34 • Understanding Marketing Environment (PESTEL Analysis) 41 mints PESTEL
35 • Strategic Marketing – The Market Planning Process 1 hr 03
(Steps) mints
• Market Segmentation – Kotler Market Segments, Bases KOTLER MARKET
for Market Segments SEGMENTATION
• Market Planning Process and Marketing Mix
36 • Targeting – Concentrated, Differentiated, 56 mints
Undifferentiated
• Positioning – Basis, Cost leadership, Quality Leadership,
Focus TARGETING AND
• Targeting – Perceptual Mapping, Quality-Price Map POSITIONING
• Marketing Research – Primary Research & Secondary
Research
• Methods of Analysis Qualitative Data
37 • Brand – Intro, Def, Brand Equity, Characteristics of Strong 58 mints
Brand, BRANDING
• Brand Management
• Kotler Brand Strategies KOTLER
 • Ansoff Matrix – Product Market Growth Framework ANSOFF MATRIX
• Further Aspects of Marketing
38 • Balance Scorecard 1 hr 04
• Critical Success Factors (CSFs) – Developing CSFs, Key mints
Performance Indicators (KPIs), Budgetary Controls
• Performance Management Cycle – Framework, PERFORMANCE
Leadership Hierarchy, Financial and Non-Financial MANAGEMENT
Performance
• Why and How Job Performance Matters
39 • Balance Scorecard, Critical Success Factors (CSFs) – 1 hr 16
Developing CSFs, Key Performance Indicators (KPIs), mint BALANCE
Budgetary Controls SCORECARD
• Performance Management Cycle – Framework, CSF
Leadership Hierarchy, Financial and Non-Financial KPIs
Performance, Why and How Job Performance Matters INTERNAL CONTROL
• Internal Controls and Internal Checks – Def, Purpose
• Practice MCQs
40 • Social marketing 1 hr 14
• Marketing – Charities, Public Sector, NGOs mints SOCIAL MARKETING
• Corporate Social Responsibility (CSR) – Pyramid of CSR,
Levels of CSR, CSR and Awareness, Business Ethics and CSR
CSR, Why business Ethics and CSR important?
41 • Revision of Quality Management and Total Quality 1 hr 07
Management mint
42 • Revision of Quality Management and Total Quality 1 hr 12 REVISION
Management mint

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