INDUSTRIAL VISIT REPORT

Vidyasagar University

REPORT SUBMITTED BY

Sayan Sarkar
ROLL NO: VU/PG/503/23/09/04-IS ---- 0666

BENGAL INSTITUTE OF BUSINESS STUDIES

COMPANY VISITED: COCA-COLA

THIS REPORT IS SUBMITTED FOR THE PARTIAL

FULFILMENT OF MASTERS OF BUSINESS ADMINISTRATION
FROM VIDYASAGAR UNIVERSITY
 Objectives Of Visit in Coca-Cola Industry

● To know the core values vision and mission.

● To understand the internal and external environment in which Coca-Cola operates.

● Being a great place to work where people are inspired to be the best they can be.

● Being a responsible global citizen that makes a difference.

● To identify and characterize the different growth strategies used by Coca-Cola.

● To know about the Coca-Cola companies’ strategies management process.

● To understand the future prospects of different products.

 Introduction of Coca-Cola Company

 The company was founded in downtown Atlanta, Georgia in 1886,

 Coca-Cola company is the world's largest beverage company.

 The company's known product Coca-Cola was invented by Dr John Stith Pemberton in
1886.

 At that time, they were served only 9 drinks each day. Sales for the first year were only
$50.

 Today it has 3300 brands across 200 Nations. Now they serve 1.5 billion drinks each day.

 Coca-Cola company headquarter is in Atlanta, Georgia.

 Sanket ray is the current president and the CEO of coca cola in India.

 Coca-Cola is a worldwide product.

 Company Profile

The Coca-Cola Company, often referred to simply as Coca-Cola, is a multinational beverage

corporation headquartered in Atlanta, Georgia, USA. As of my last knowledge update in September
2021, here is a brief profile:

1. Founding: Coca-Cola was founded in 1886 by John S. Pemberton and later acquired by Asa
Candler, who incorporated The Coca-Cola Company in 1892.

2. Core Products: The company is best known for its flagship product, Coca-Cola, which is one of
the world's most recognized and consumed carbonated soft drinks. Coca-Cola offers a wide range of
beverages, including other carbonated drinks like Diet Coke and Sprite, as well as non-carbonated
beverages such as Minute Maid juices, Dasani water, and more.

3. Global Presence: Coca-Cola operates in over 200 countries and territories, making it one of the
world's leading beverage companies. It has a vast distribution network and a strong global brand
presence.

4. Brands and Products: In addition to its namesake brand, Coca-Cola owns and markets a portfolio
of other popular brands like Fanta, Powerade, Honest Tea, and Smart Water.

5. Sustainability: The Coca-Cola Company has made efforts to address sustainability concerns,
including water conservation, recycling, and reducing its carbon footprint. They have set ambitious
sustainability goals, aiming to become a net-zero emissions company by 2040.

6. Corporate Responsibility: Coca-Cola is involved in various philanthropic initiatives, including

education, environmental conservation, and community development. They are known for their active
involvement in local communities.

7. Financial Performance: As of my last update, Coca-Cola was one of the world's largest beverage

companies in terms of revenue and market capitalization .

 Key Products

The Coca-Cola Company offers a diverse range of products, including carbonated soft drinks, juices,
water, and more. Here are some key products from Coca-Cola:

1. Coca-Cola: The company's flagship product, Coca-Cola, is one of the world's most famous
carbonated soft drinks. It comes in various versions, including Classic Coke, Diet Coke, and Coke
Zero Sugar.

2. Diet Coke: A sugar-free variant of Coca-Cola, Diet Coke is a popular choice for those looking to
reduce their calorie intake.

3. Sprite: Sprite is a lemon-lime flavored carbonated soft drink known for its refreshing taste.

4. Fanta: Fanta offers a variety of fruit-flavored carbonated soft drinks, such as orange, grape, and
strawberry.

5. Minute Maid: Minute Maid is a brand of fruit juices and fruit drinks, available in a wide range of
Flavors, including orange, apple, and tropical blends.

6. Dasani: Dasani is Coca-Cola's brand of bottled water, available in various sizes, including still and
sparkling options.

7. Powerade: Powerade is a sports drink designed to help rehydrate and provide electrolytes for those
engaged in physical activities.

8. Honest Tea: Coca-Cola acquired Honest Tea, a brand that specializes in organic and fair-trade
beverages, including iced teas and fruit drinks.

9. Smart Water: Smart Water is a premium bottled water brand known for its vapor-distilled water
with added electrolytes for taste.

10. Vitamin water: Vitamin water is a line of flavored water beverages that are enriched with
vitamins and minerals.
11. Coca-Cola Energy: Coca-Cola Energy is an energy drink offered by the company, available in

various Flavors.

12. Simply: Simply is a brand of beverages known for its high-quality, all-natural fruit juices and
lemonades.

13. Toppo Chico: Coca-Cola acquired Toppo Chico, a brand of sparkling mineral water, known for
its effervescence and unique taste.
 Service Offered by The Company

The Coca-Cola Company manufactures and distributes beverages in its primary business, but it also
has a number of services and corporate responsibility-related programmers to offer. The following are
some of the programmers and services that Coca-Cola offers:

1. Distribution and Logistics: Coca-Cola operates an extensive distribution network to ensure its
products are widely available. This involves logistics and supply chain management to deliver its
beverages to retailers, restaurants, and vending machines.

2. Marketing and Advertising: Coca-Cola is renowned for its marketing campaigns and advertising
efforts. The company invests heavily in branding, promotions, and advertising to maintain its strong
brand recognition.

3. Fountain and Foodservice Solutions: Coca-Cola provides beverage solutions to restaurants,

convenience stores, and other foodservice outlets. This includes beverage dispensing equipment and
support services.

4. Customization for Partners: The company often collaborates with partners to create co-branded
or customized beverages to meet specific market demands or promotional needs.

5. Sustainability Initiatives: Coca-Cola is committed to sustainability and offers various programs

and services related to environmental responsibility. This includes initiatives to reduce water usage,
increase recycling rates, and reduce the carbon footprint of its operations.

6. Community Engagement: Through its philanthropic arm, the Coca-Cola Foundation, the company
engages in community development and charitable activities. This includes support for education,
health, and environmental projects in local communities.

7. Corporate Responsibility Reporting: Coca-Cola regularly publishes reports on its corporate

responsibility and sustainability efforts, sharing progress and goals with stakeholders.

8. Consumer Engagement: The company interacts with consumers through various channels,
including social media and customer service, to address questions, feedback, and inquiries about its
products.
9. Research and Development: Coca-Cola invests in research and development to create new
beverage products and improve existing ones, often in response to changing consumer preferences
and health considerations.

10. Diversity and Inclusion Initiatives: Coca-Cola has initiatives focused on diversity and inclusion
in its workforce and in the communities where it operates.

11. Public Health Initiatives: The company has been involved in public health efforts, including
promoting physical activity and providing information on responsible beverage consumption.
 Competitors of Coca Cola

1. PepsiCo: - Without a doubt one of the strongest coca cola competitors is Pepsi, known for its
flagship brand, Pepsi and other brands like 7UP, Slice, Mountain Dew etc. The cola war between
Coca-Cola and Pepsi have been a long-standing rivalry in the carbonated soft drink market. One of the
reasons these brands fight tooth and nail is because both of them are very strong in their distribution
and have excellent marketing and sales policies. As a result, you will find that the maximum market
share is of these 2 brands – be it any country.

2. Parle Argo: - Parle Argo is an Indian beverage company known for brands like Frooti, Appy, and
Bailley. Parle focuses more on fruit based and non-carbonated beverage. They compete in the non-
carbonated beverage segment and have a significant market presence in India.

3. Dabur: - Dabur offers a range of beverages, primary focuses on natural and ayurvedic ingredients.
Dabur are known for its fruit juices and natural drinks like Real Fruit Juices, which compete with
Coca-Cola's Minute Maid.

4. Monster Beverage Corporation: Known for its energy drinks like Monster Energy, this company
competes in the energy drink category against Coca-Cola's energy drink brands, such as Coca-Cola
Energy and Charger.

5. Red Bull: - Red Bull gives you wings, quite literally!! It is owned by an Australian company Red
Bull GmbH. Red Bull is one of the strongest growing energy drink/sports drinks and is amongst the
strongest direct coca cola competitors. Same like Monster Beverage Corporation, they are competing
in the energy drink category against Coca-Cola Energy and Charger.

6. Bisleri: - Bisleri is primarily known for its bottled mineral water. They provide a range of packaged
drinking water products, including natural spring water and flavored water. Bisleri is competing with
Coca-Cola mineral water brand Kinley. Bisleri also ventured into the carbonated beverage market
with brands like Bisleri Pop and Uzra.

7. Campa Cola: - Campa Cola was once a popular soft drink brand in India but it has lost much of its
market share now. But In August 2022 Campa Cola was acquired by Reliance Industries. Now when
they want to re-capture the market, they are now providing the drink in comparatively lower price and
it might give tough competition to Coca-Cola.
 Activities In the Company on the Day of the Visit

At the beginning of the day, we were taken to a conference room. There, the HR head of Coca Cola
told us about the Coca Cola company through a beautiful PPT. From the history of Coca Cola to
where its formula is and how it came to India, about the Coca Cola branch in West Bengal. How each
branch has different area like Taratala branch area till Howrah. How Coca Cola bottles are made.
Order and Distribution. Distributors have their own territories and a distributor in one territory cannot
supply to another territory.

After that we were taken for a factory visit. But before that we were given visitor card and security
instructions. On that day sprite and maaza were being manufactured and packaged in the factory.
After that we were shown all the machines one by one. First, we were taken to the bottling machine
on Sprite's floor. There we saw that a small test tube first passed through the heating machine and
then the blowing machine and took the form of a bottle. After that it was cleaned in bottle cleaning
machine. After cleaning the bottles, they are taken to the filling machine where the sprite is filled.
Then after levelling and sealing it is stored in the warehouse and from there it is sent by vehicle for
distribution.

After sprite we are shown the same process for maazaa and brought back to the conference room. Our
factory visit ended by clearing our doubts through Q & A session in the conference room.

Analysis About Working Process & HR Function of the Company

We must learn a lot of things as MBA students. Success is achieved via learning. And until we have to
put the knowledge into practice, learning won't happen by reading the theories. Remember that the
BIBS at our college led us on a tour of an industrial facility.
The HR there, Indranil Chakravorty, gave us a warm welcome. The conference room was already in
motion when we arrived. And then he began explaining how things work by displaying a PowerPoint
presentation.
I gained plenty of facts from the sessions, such as:

1. Manufacturing Process:

Coca-Cola is made by a multi-step process that includes blending the ingredients, bottling, packaging,
and distribution. Here is a general description of the procedure.

2. Water Filtration:

The main component of Coca-Cola manufacture is water, and the quality of the water directly affects
the flavor and consistency of the beverage. The process of filtering water involves removing particles,
pollutants, and impurities from the water supply. To remove bigger particles, common processes
include sedimentation, coagulation, and flocculation, followed by several filtration methods.

3. Carbon Filtration:

A specialized method used to further cleanse water is carbon filtration. It uses activated carbon,
which is highly effective in adsorbing pollutants and has a large surface area. Water is filtered
through activated carbon filters, which remove organic compounds, chlorine, and other impurities
that could impact Coca-Cola's flavor and quality. Cleaner, odorless, and better-tasting water is
produced by this procedure.

4. Ingredient Mixing:

Mixing the ingredients that go into making Coca-Cola is the first step in the process. This normally
includes combining purified water, natural flavors, and caffeine with high-fructose corn syrup,
caramel color, and phosphoric acid. In huge tanks, the ingredients are blended. using a specific recipe
that has been closely guarded by the business for more than a century. Over the years, the recipe has
undergone numerous updates and changes, but the essential components and flavor of the beverage
have not altered.
5. Syrup Preparation:

After the components are blended, syrup is added to make a concentrated concoction. The syrup is
then moved to the facilities of the bottling facility after being stored in tanks. Since the final flavor of
the product depends on the syrup's ability to meet high quality standards, the preparation procedure is
closely watched.

6. Bottling:

The bottles will now be filled with the syrup mixture in the following step of the procedure. A high-
speed bottling line that automatically fills, caps and labels the bottles is often used to do this. The
bottles are then packaged for distribution after a quality check. In order to ensure that the product is of
the greatest quality, the bottling process is one of the most important phases in the production of
Coca-Cola.

7. Quality Assurance:

The importance of quality assurance in the food and beverage industry can be taught to students by
observing the quality control procedures used by such businesses.

8. Packaging:

The bottles are then boxed and ready for transport. Boxes may need to be stacked into pallets, pallets
may need to be wrapped for protection during transit, and pallets may need to be loaded into trucks
for distribution. To guarantee that the product is safeguarded during shipping and that it reaches the
consumer in the best condition possible, the packing process is meticulously controlled.

9. Distribution:

The Coca-Cola goods are then transported to the retail stores, vending machines, and other places
where they will be sold. The business has an extensive distribution network...
Overall learning from the visit
 i. Think of the customer first and always

ii. Stay active in protecting your market share

iii. Internally, develop your brand so you can succeed externally

iv. In Local Markets, Get in Touch with Cultures

v. Personalize and localize your company’s image

vi. You, and Only You, are responsible for your career

vii. Bosses come in all shapes, sizes and temperaments

viii. Being nice to people is not a choice. It is compulsory.

ix. Take risks. But measure the risk first.

THANK YOU