CONFIDENTIAL LG/MAR 2024/LCC503 (SAMPLE) UNIVERSITI TEKNOLOGI MARA COURSE : ENGLISH FOR BUSINESS COMMUNICA TION COURSE CODE : LCC503 ASSESSMENT 1 : BUSINESS PITCH OUTLINE DURATION : 4WEEKS (WEEK 2 - WEEK 6) INSTRUCTIONS To CANDIDATES 1 ‘The task sheet is the first assessment of the course. 2, ‘The assessment is due in Week 6. This task sheet consists of 6 printed pages © ok Cipta Universit Teinolog! MARA CONFIDENTIALCONFIDENTIAL, 2 LGIMAR 2024/LCC503 (SAMPLE) Instruction: 1. Write a pitch presentation outline on a business idea, product or service 2. Include the following: ‘# Introduction — Attention getter, cre idea ity, background information, preview central ‘© Body ~ Issue(s)/ problem(s), solution(s), justification(s) for the solution(s) ‘Conclusion ~ Reinforce central idea, calll to action Format of the pitch presentation outline: 1 Introduction 1.1. Attention getter 1.2 Credibility 1.3 Background information 1.4 Preview of central idea 2 | Body 2.1 Issue(s)/ problem(s) 2.2 Solution(s) 2.3 Justification(s) for the solution(s) 3 | Conclusion 3.1. Reinforce central idea 3.2. Callto action Grading Content Language Organisation r 2 Sources of reference: 2 TOTAL, eH © Hak Cipta Universiti Teknologl MARA CONFIDENTIAL,CONFIDENTIAL, 3 LGIMAR 2024/LCC503 (SAMPLE) 4. Introduction 4A Attention getter Displays pictures of Uber and Grab founders (Travis Kalanick & Garrett Camp, Anthony Tan & Tan Hooi Ling) on the screen Asks the audience to guess who they are (Gives audience some clues e.g., mention that they have one thing in common: they are founders/ co-founders of ride/ e-hailing companies) Reveals the answers Proceeds by asking the audience to guess when Grab was established (MCQ options provided: a) 2011, b) 2012, c) 2013) Reveals the answer and shares some information about Grab: © started out as a taxi-hailing app (MyTeksi) in 2012 © expanded its product offerings to include ride-hailing, food delivery, grocery and package delivery, and financial services 2 tebranded as ‘Grab’ in 2016 Source of reference: The Brand Hopper, 2023 12 Credibility Introduces myself to the audience Establish cre using e-hai lity by sharing my own inconvenient experiences, 1g (Personal experience) 13 Background Information . the definition of e-hailing . some examples of ride hailing companies available today (Uber, Shares with the audience: © “E-halling vehicle is a private vehicle used to provide public transport services to passengers who book through electronic applications.” Source of reference: Ministry of Transport Malaysia, 2023 Lyft, Ola, Didi and Gojek) © Hak Gipta Universiti Teknologl MARA ‘CONFIDENTIAL,CONFIDENTIAL, 4 LGIMAR 2024/LCC503 (SAMPLE) ‘Source of reference: Fortune Business Insights, 2022 3. result of a 2021 survey stating that Grab was chosen as the most used ride-hailing application Source of reference: Blackbox Corp., 2022 4, result of another survey reporting that Grab was the e-hailing/ ride hailing app chosen by 94 percent Malaysians Source of reference: Blackbox Corp., 2022 5. Grab's current status as a leading superapp in Southeast Asia (with more than190 million users across six countries) Source of reference: The Brand Hopper website, 2023 14 Preview of Central idea © Introduces ‘RideSync'to the audience by mentioning that itis an all- in-one application that blends e-hailing rides with public transportation planning and ticket purchasing 2. Body 24 * Informs the audience: Issue/ problem ) users experience difficulty getting e-hailing rides especially during peak hours ) there is a rise in demand for local e-hailing services even though there are many e-hailing options in Malaysia, as reported by Dasveenijit Kaur in 2022 Source of reference: Dasveenjit Kaur, 2022 2.2 Solution * Discloses to the audience that the solution to this problem is to create an all-encompassing app (RideSync) that not only allows ride-hailing, grocery and meal delivery services but also allows the users to plan and purchase tickets for other forms of public transportation © Hak Cipta Universiti Teknologl MARA CONFIDENTIAL,CONFIDENTIAL, 5 LGIMAR 2024/LCC503 (SAMPLE) 23 Justification forthe solution ‘* Informs the audience the four (4) benefits of ‘RideSync’ 1. it offers more than just ride-hailing services’ -> provides users with a variety of travel options that suit their preferences and schedules 2. it is able to predict increased demands during peak hours due to its smart ride allocation feature: —> enables the app to send an adequate number of ride- hailing vehicles to busy areas, reducing waiting times and ensuring customers can promptly receive a ride even during rush hour 3. it is user-friendly and provides comprehensive information about ride availability and alternative transportation options > allows users to receive real-time notifications and suggestions on the best travel options based on their location, destination, and the current traffic conditions 4. it provides users real-time data and traffic inform: —> alerts users of peak times, congested areas, and alternate routes enabling them to more effectively plan their travels and to take alternative forms of transportation into consideration 3. Conclusion 34 Reinforce central idea Reminds the audience that ‘RideSync' is a ground-breaking urban ‘mobility solution that combines public transport planning and ticketing with e-hailing journeys, revolutionising the way people experience and navigate cities 3.2 Callto action © Asks the audience if they are ready to change the way they travel through their city (rhetorical question) © Emphasizes to the audience that ‘RideSync’ is the solution to a new way to travel © Shares a quote from Bill Gates: “Investing in tomorrow’s technology today is more critical than ever..." to urge the audience to embrace "RideSync’ © Hak Gipta Universiti Teknologl MARA ‘CONFIDENTIAL,CONFIDENTIAL, 6 LGIMAR 2024/LCC503 (SAMPLE) Sources of References 1. Blackbox research, 2022 Link: chrome-extension://efaidnbmnnniopcajpeglclefindmkai/https://blackbox.com.sg/wp- contentluploads/2022/05/Ride-Hailing-Apps-in-Southeast-Asia.pdf 2. Dashveenjit, Kaur, 2022 Link: https:/techwireasia comv2022/06/driver-shortages-an-increasingly-dire-issue-for-e- hailing-companies-in-malaysia/#~ text=Source%3A%20AFP- Driver%20shortages%3A%20An%20increasinaly%20dire %20issue,e%2Dhailing%20c0 mpanies%20in%20Malaysia&text=There%20have %20been%20more%20complaints,sh ortage%2C%20especially %20during%20peak%20hours, 3. Fortune Business Insights, 2022 Link: https:/www fortunebusinessinsights. com/blog/top-ride-hailing-companies-10642 4. Ministry of Transport Malaysia, 2023 5. The Brand Hopper, 2023, Lin! https://thebrandhopper.com/2023/06/08/history -founders-business-and-revenue-model- of-arab/ © Hak Cipta Universiti Teknologl MARA CONFIDENTIAL,