A PROJECT PROPOSAL/ SYNOPSIS

On
Comparative Analysis of Jio and Airtel in the
Telecommunications Industry

Submission in partial fulfilment of the requirement for the award of the

degree of

Bachelors in business administrative

Guide name: Mrs. Neha Submitted by: MADHAV

Assistant professor SBA (BPIT) Roll no. 00720801721

Bhagwan Parshuram Institute of Technology

School of Business Administration
New Delhi- 110089

Batch 2021-2024
 ACKNOWLEDGEMENT

I take this opportunity to acknowledge all the support and guidance received
from various sectors without which this project would not have been completed
and meaningful. I would like to particularly thanks Mrs. Neha our faculty
member for their perpetual guidance and suggestions. I hereby declare that the
major project work being presented in the title “Comparative Analysis of Jio
and Airtel in the Telecommunications Industry” submitted in SBA department
of Bhagwan Parshuram Institute of Technology [BPIT], IPU, in the authentic
work carried out by me under the guidance of Mrs. Neha, professor, SBA,
BPIT.
Synopsis:

The project aims to conduct an in-depth comparative analysis of two major players in the
Indian telecommunications industry, namely Reliance Jio and Bharti Airtel. The study will
focus on various aspects such as network infrastructure, services offered, market share,
financial performance, customer satisfaction, and technological innovations to provide a
comprehensive understanding of the competitive landscape.

Objectives:

1. Evaluate Network Infrastructure:

 Assess the coverage, speed, and reliability of the networks deployed by Jio
and Airtel.
 Analyze the deployment of advanced technologies, such as 4G and 5G, and
their impact on network performance.
2. Services Offered:
 Compare the range of services offered by both telecom operators, including
voice, data, and value-added services.
 Examine pricing strategies, tariff plans, and promotional offers to understand
the competitive positioning of each company.
3. Market Share and Subscribers:
 Investigate the market share of Jio and Airtel in terms of subscribers and
revenue.
 Analyze subscriber growth trends and identify factors contributing to the
expansion or contraction of their customer bases.
4. Financial Performance:
 Evaluate the financial health of both companies by analyzing key financial
indicators such as revenue, profit margins, and capital expenditures.
 Examine the impact of the competitive landscape on the financial performance
of Jio and Airtel.
5. Customer Satisfaction:
 Conduct surveys and analyze customer feedback to assess satisfaction levels
with the services provided by Jio and Airtel.
 Investigate customer service quality, network-related issues, and customer
retention strategies.
6. Technological Innovations:
 Explore recent technological advancements and innovations introduced by Jio
and Airtel.
 Assess the impact of these innovations on customer experience, network
efficiency, and market competitiveness.

Methodology:

The research will employ a combination of quantitative and qualitative methods, including:

 Data collection from official reports, financial statements, and regulatory sources.
  Surveys and interviews with customers to gather insights into their preferences and
experiences.
 Comparative analysis of pricing models, promotional strategies, and service
portfolios.

Expected Outcomes:

The project aims to provide a comprehensive comparative analysis that will contribute
valuable insights into the strengths, weaknesses, opportunities, and threats faced by Jio and
Airtel in the highly competitive telecommunications market. The findings will be presented
in a detailed report, offering stakeholders, industry experts, and the general public a better
understanding of the dynamics between these two major telecom operators.