Review Guide from e-Texts:

a. Managerial Economics, RAI Technology

b. Managerial Economics and Organizational Structure, James Brickley, Clifford Smith and Jerold Zimmerman
c. Managerial Economics, William Samuelson and Stephen G. Marks, Wiley
Readings &Review Guide
Teaching and Assessment
Week Topics REF 1: RAI REF 2 : REF 3:
Learning Activities Tasks
Brickley et.al. Samuelson, et.al
CO 1 I. House Rules of the Class • Powerpoint  Simple 1. NATURE AND SCOPE OF 1. Part 1: Basic 1. Chapter 1:
1 Presentation Assess ECONOMIC ANALYSIS Concepts Introduction to
II. CLASS ORIENTATION • Discussion about ment Quiz pg. 5-21 1.1. Chapter 1 Economic Decision
i. College/Classroom CBAA as a 1.1. Introduction to Introduction Making pg.1
policies and procedures ii. Corporate College economics pg. 1 A. SECTION 1:
CLSU Vision, Mission and • Sharing 1.2. Concept of 1.2. Chapter 2 DECISIONS
Institutional • Handouts Economic in Economists’ WITHIN FIRMS
Philosophy • Lecture- Discussion Decision Making View of pg.25
1. CLSU Vision  OBE Activity Scope of Managerial Behavior pg.14 1. Chapter 2: Optimal
2. CLSU Mission Game: Econmics 1.3. Chapter 3 Decisions using
3. Philosophy iii. CBAA “The Idea Chain” 1.3. Relationship Exchange and Marginal Analysis
Corporate Goals, Mission, Game on between Markets pg.66 pg.27
Vision and Managerial Managerial 2. Part 2: Managerial 2. Chapter 3: Demand
Values Economics Economics an Other Economics Analysis and Optimal
1. CBAA Vision • OBE Activity Game: Subjects 2.1. Chapter 4 Pricing pg.77
2. CBAA Mission “Knowing the Party 1.4. Tools and Demand 3. Chapter 4:
3. CBAA Goals Details” Gme Technique of pg.120 Estimating and
4. CBAA Values: CHIRLF Decision Making 2.2. Chapter 5 Forecasting Demand
iv. Objectives of the 1.5. Review Questions Production and pg.128
Department of Business 2. DEMAND AND ITS Cost pg.156 4. Chapter 5:
Administration ATTRIBUES pg. 22-50 2.3. Chapter 6 Production pg.190
2.1. Demand and Its Market 5. Chapter 6: Cost
v. Course overview, objectives
Determinants Structure Analysis pg.226
and requirements.
2.1.1. Signficance of pg.193 B. SECTION 2:
Demand 2.4. Chapter 7 COMPETING
Analysis Pricing with WITHIN
2.1.2. Concept of Market Power MARKETS
Demand pg.223 pg.281
2.1.3. Demand 2.5. Chapter 8 1. Chapter 7: Perfect
Function and Economics of Competition pg.283
Demand Curve Strategy: 2. Chapter 8:
 2.1.4. Types of Creating and Monopoly pg.319
Demand Capturing 3. Chapter 9: Oligopoly
2.2. Law of Demand Value pg.257 pg.349
2.2.1. Characteristics 2.6. Chapter 9 4. Chapter 10: Game
of Law of Economics of Theory and
Demand Strategy: Game Competitive
2.2.2. Exceptions of Theory pg.296 Strategy pg.397
Law of Demand 2.7. Chapter 10 5. Chapter 11:
2.3. Utility Approaches Incentive Regulation, Public
to the Theory of Conflicts and Goods, and Benefits-
Demand Contracts Cost Analysis pg.446
2.4. Consumer pg.329 C. SECTION 3:
Equilibrium and 3. Part 3: Designing DECISION-
Demand Curve Organizational MAKING
2.5. Demand Elasticities Architecture APPLICATIONS
and Demand 3.1. Chapter 11 pg.497
Estimates Organizational 1. Chapter 12: Decision
2.5.1. Calculating Architecture Making under
Elasticity pg. 355 Uncertainty pg.499
Coefficients 3.2. Chapter 12 2. Chapter 13: The
2.5.2. Types of Decision Value of Information
Elasticity Rights: The pg.541
2.5.3. Determinants Level of 3. Chapter 14:
of Elasticity Empowerment Asymmetric
2.5.4. Managerial pg.376 Information and
Uses of 3.3. Chapter 13 Organizational
Elasticity Decision Design pg.581
Concepts Rights: 4. Chapter 15:
2.6. Aggregate Demand Bundling Tasks Bargaining and
2.7. Demand into Jobs and Negotiation pg.630
Forecasting Subunits 5. Chapter 16: Auctions
2.7.1. Concepts of pg.410 and Competitive
Forecasting 3.4. Chapter 14 Bidding pg.668
2.7.2. Need for Attracting and 6. Chapter 17:
Demand Retaining LinearProgramming
Forecasting Qualified pg.707
2.7.3. Steps in Employees 7. index pg.751
Demand pg.438
Forecasting 3.5. Chapter 15
 2.7.4. Techniques of Incentive
Demand Compensation
Forecasting pg. 469
2.7.5. Comlex 3.6. Chapter 16
Statistical Individual
Methods Performance
2.8. Review Questions Evaluation
3.7. Chapter 17
Divisional
Performance
Evaluation
pg.537

CO 2-3 III. UNDERSTANDING • Lecture: • Quizzes 3. SUPPLY AND 1. Capstone Case

2 MANAGERIAL PowerPoint PRODUCTION ANALYSIS Study on
ECONOMICS, Presentation 3.1. The Principles of Organizational
ORGANIZATIONAL • Recitation Supply Architecture:
STRUCTURE & • Discussion of
3.1.1. Difference Arthur
DECISION MAKING Readings
BEHAVIORS • WEB Between Stock Andersen LLP
• Required advance Library and Supply pg.571
i. Historical Background of reading 3.1.2. Factors on 1. Part 4: Applications
Managerial Econ. which Supply of Organizational
ii. Understanding Managerial of Commodity Architecture
Economics Depends 1. Chapter 18
1. The meaning, nature 3.1.3. Law of Supply Corporate
and scope of Managerial 3.1.4. Elasticity of Governance
Economics Supply pg.578
2. Ethical and philosophical 3.2. Aggregate Supply 2. Chapter 19
issues on Decision Chain.
3.3. Cost and Output Vertical
3. Legal Scope of
Relationship Integration and
Managerial Economics.
3.3.1. Various types Outsourcing
iii. Organizational Structure
of Cost pg.615
3.3.2. Relationship 3. Chapter 20*
between Leadership:
Production and Motivating
Cost Change within
3.3.3. Short Run Cost Organizations
 Functions pg.654
3.3.4. Long Run Cost 4. Chapter 21
Functions Understanding
3.4. Production oncept the Business
and Analysis Environment:
3.4.1. Production The Economics
Function of Regulation
3.4.2. Isoquants pg.655
3.4.3. Total, Average, 5. Chapter 22
and Marginal Ethics and
Products Organizational
3.4.4. Elasticity of pg.684
Production 6. Chapter 23*
3.5. Production Process Organizational
3.6. Review Questions Architecture
and the
Process of
Management
Innovation
pg.714
7. Index 715
8. Glossary* G-1

Readings &Review Guide

Teaching and Assessment
Week Topics REF 1: RAI REF 2 : REF
Learning Activities Tasks
Brickley et.al. Samuelson
1. Theory of the firm • OBE Activity Assignme 4. MARKET STRUCTURE
2. Corporate Planning Group Dynamics: nt AND ITS ANALYSIS
3. Types of Planning 4.1. Market Structures
• Decision Chain
4. Firm decision-making & 4.1.1. Classifications
Philosophical and
behavior. of Maket
Ethical Issues  Exercises on
iv. Profit Structure
Firm Cases
1. Meanings, types and • Profit 4.1.2. Parameters of
functions Determination Market
2. Theories of profits & Exercise Structures
Profit Seeking 4.1.3. Factors
 3. Ways of increasing Profit Determining
4. Ways of obtaining Profit the Nature of
v. Tools in the Study of Competition
Economic Behavior 4.1.4. Barriers to
Entry
4.1.5. The Role of
Government
Policy
4.2. Market Analysis
4.3. Analysis of
Monopoly and
Oligopoly Market
Situation
4.4. Review Questions

C0 4-5 IV. THE ECONOMICS OF • Lecture-Discussion Quizzes 5. NATIONAL INCOME

1 PRODUCTION, COST AND ANALYSIS AND CONOMIC
PRODUCTIVITY • PowerPoint Recitation WELFARE
Presentation 5.1. Introduction to
i. Principles of Economics Assignment
National Income
of Production • Required advance s
5.1.1. Circular Flow of
ii. Productivity reading
National
iii. Economic Analysis of
CO • Computational Income
Cost
2 Lecture and 5.1.2. Effectof
1.Types of Cost
exercises Foreign trade
2.Cost Decision Making
on Circular
3.Break- • Individual
even Analysis Income
Computational
iv. The 5.1.3. Importance of
Exercise
Economics of  Essay: National Incom
Productivity 1. • “Research in Estimates
Types of 5.2. Methods of
Operations: A Must
Productivity Measurement of
or Not a Must”
2.Measures of Productivity National Income
v. Operations Research and 5.2.1. Income
Economic Method or
Analysis vi. Factor Income
Decision in the
Making and Production
Optimization Process
5.2.2. Product
Method r Value
added
Producting
Process
5.2.3. Final
Expenditure
Method
5.2.4. Reconciling he
Three Methods
5.2.5. Choice of
Methods
5.2.6. Difficulties in
the
Measurement
of National
Income
5.3. Economic Welfare of
National Income
5.4. Review Questions
6. CONSUMPTIONS
FUNCTION, SAVING
FUNCTION, DEMAND
AND SUPPLY FOR MONEY
6.1. The Concumption
Function
6.2. The Saving Function
6.3. Significance of
Consumption
Function and Saving
Function
6.4. Money
6.5. Demand for Money
6.6. Multiplier
 6.7. The Supply of
Money
6.8. Review Questions
7. FOREIGN EXCHANGE
MARKET, MNCS, AND
INTERNATIONAL TRADE
THEORIES
7.1. Introduction
7.2. Functions of Foreign
exchange Market
7.3. Foreign exchange
Control
7.4. Foreign exchange
Rates
7.5. Cost Benefits
Analysis of FDI
7.6. Role of MNC’s in
India
7.7. International Trade
Theories
7.7.1. Absolute Cost
Theory
7.7.2. Comparative
Cost Theory
7.7.3. Opportunity
Cost Theory
7.7.4. Factory
Endowment
Theory
7.7.5. Comparative
Trade Theory
7.8. Review Questions
8. INFLATION,
INFLANATORY GAP AND
MEASURES TO CONTROL
INFLATION
 8.1. Introduction to
Inflation
8.2. Inflationary Gap
8.3. Demand Pull or
Monetary Theory of
Inflation
8.4. Cost Push Inflation
8.5. Other Theories of
Inflation
8.6. Phillips Curve: The
Relation between
Unemployment and
Inflation
8.7. Measures to Control
Inflation
8.8. Measures of Prices
and Inflation
8.9. Monetary and Fiscal
Policies in
Developing
Countries.
8.9.1. Monetary
Policy
8.9.2. Fiscal Policy
8.9.3. Fiscal and
Monetary
Interaction
8.10. Review
Questions
9. TRADE BARRIERS AND
PROTECTIONISM
9.1. Free Trade versus
Protection
9.2. Arguments for
Protection
9.3. Demerits of
 Protection
9.4. Trade Barriers
9.5. Tariff Barriers
9.6. Non Tariff Barriers-
Extent and Effects
9.7. Review Question

6 FIRST TERM EXAMINATION

O2 7-8 VIII. MARKET, COMPETITION AND PRICE • Lecture-Discussion • Web
Research
i. Economics of Competition assignment
ii. Barriers to entry • Required Advance on:
1.Perfect Competition Reading “ Risk
2.Monopoly Determinati
CO • Computational on and
3.Oligopoly
3 Lecture Uncertainty
4.Monopolistic Competition iii.
Mitigation”
Economics of Advertising
1. Economic Benefits of Advertising • Take home exercises
2. Economic issues Concerning Advertising • Quizzes
3. Determination of Optimum Ad-Budget • Take home exercises
4. Major problems in economics of
advertising • OBE Activity: • Recitations
5. Measurement Techniques of Ad- Project Profiling
Activities iv. Outputs
Dynamics of Pricing • Project
1. The Corollary Law of Supply and Profiling
Demand Outputs
2. Equilibrium Price Methods of
Pricing • Take home exercises
IV. ECONOMICS OF FINANCE
• CLSU Project
i. Capital Budgeting
Visitation
1. Classification and investment
projects
2. Appraising Capital Outlay3.
Capital Budgeting Persons

ii. The Economics of Finance

1. Investment Decision
2. Financing Decision
3. Dividend Decision
4. Operational Decision

iii. Different Objectives of Financial Economic

Analysis
 VI. DEMAND ANALYSIS AND SALES
9-11 FORECASTING

CO i. Demand Analysis • Quizzes

• Lecture-Discussion
2 1. Factors Affecting Demand
2. Elasticity Demand
• Recitation
3. Demand Estimation Techniquesii. • PowerPoint
Financial Planning & Sales Forecasting Presentation
1. Financial Statement Method
• Group
CO 2. Cash Budget Method Assignment
3.External Fund Method • Required Advance s
3
4.Capital Structure Forecast Reading
iii. Economic Forecasting
1. Extrapolative • Firm
2. Economic Discertainties • Computational Situationer
3. Pragmatic Forecast 4. Role of Stabilities Lecture
Assignment
v. Sales Forecast
• Take Home Group
1. Types of Sales Forecast
Project on
2. Methods of Sales Forecasting
Forecasting
3. Hindrances to Sales Forecasting
12 SECOND TERM EXAMINATION
CO 13-14 VIII. LOCATION, MARKET CONDUCT AND SOCIAL • Lecture-Discussion • Quizzes
2 RESPONSIBILITY in PowerPoint
• End-Term
i. The Economics of Location • Required Advance Requiremen
1.Areas of Concern Reading t:
2.Ideal Location
3.Classification of Ideal Location ii.
Government Role • OBE Individual • Developme
1.Principles of Subsidiarity Output: CSR nt Paper
Interview based on
2.Social Planning
Actual Firm
3.Anti-Trust Data
4.Technical and Natural Monopolies
iii. Social Responsibility of Business • Submission
1. Measures of social benefits &
CO 2. Frameworks and Social Presentation
3 responsibility iv. Measures and
Disadvantages of social responsibility
v. Government Policies to Regulate the Market
Economy
1.Fiscal
2.Monetary

3.Exchange Rate Policy

4.Trade Policy
5.Labor Market Policies
6.Industrial Policies
CO 15-16 V. CAPITAL BUDGETING AND • Lecture-Discussion • Computatio
4 UNCERTAINTY IN FINANCE nal Quizzes
• PowerPoint
i. Capital Budgeting Presentation
1. Classification and investment projects • Market
2. Appraising Capital Outlay • Required Advance Mini Research
3. Capital Budgeting Persons ii. The Reading
Economics of Finance
1. Investment Decision • Recitation
OBE Activity Group
2. Financing Decision Dynamics: Case
3. Dividend Decision Study on Selected
4. Operational Decision iii. Different Topic
Objectives of Financial Economic
Analysis iv. Decision Under
Uncertainty
1. Dealing with Uncertainty
2. Decision Strategies
3. Decision Tree
CO 17 IX. PRESENTATION OF MAJOR TERM • Computational  In-House
4 REQUIREMENT Lecture Output
Presentatio
Choice Of One: • Group work and n
VI. Economic Forecasting Self-Assessment

VII. Sales Forecasting • Term Requirement

VIII. Managerial Decision Case Study

18 FINAL TERM EXAMINATION