Secrets To Infinitely Scale

Your Business Via Paid Ads

Based Upon Spending Up
To $250,000 A Day
Who AM I?
● Built and scaled 4 multi-million $ businesses of my own
● Built an 8 figure business by 30
● Raised over 150 Million $ with Tai & Alex. Bought 11 brands - 6 ex-billion $
● Helped generate $100M+ in combined revenue for clients
● Business Partner & Investor With Tai Lopez & Kevin Harrington (From Shark
Tank)
● Ran multiple 9-Figure Ecom Brands doing
1000+ sales per day and 350 staff.
● Ran $250,000+ in DAILY ad spend
● Recognized as one of the Top 5 Facebook™
Ad Experts in the world
Today’s Agenda:
● How I Approach Paid Ads - Having Spent Over
$250,000 Per DAY On Facebook™ Ads!
● The Mindset You Need for Ad Success
● When you should do ADS (and when you should
not)
● Why You Fail With Paid Ads
● My Method For Paid Ad Strategies For Tai Lopez,
The Sharks, Grant Cardone & Others.
● My Offer Framework That Makes Ads WORK
● Two GIVES For You To Help You Scale Your Ads
● Two ASKS From Me
IMPORTANT BEFORE WE START
● How many of you want to master
the mindset of Million $ Ads.

● How Many of you want to learn

what the Billion $ Brands are
doing?

● And How to Craft Winning Offers

For Your Ads (to Actually Work)

● And Finally… How To Set Yourself

Up For Success With Ads (The Ads
Are Not The Biggest Problem)
 The Millionaire
Mindset Behind
Scaling Your Brand
With Ads
How Do You Become Successful NOT
ONLY In Business, But In Life?
Success Comes Down To Your….
WHAT?
Your Mindset & Habits!
 Before I Became Who I Am Today, I
Hired Mentors Who Had Built 100 Mill
Companies & They Helped Change The
Mindset & Perspective Of How To Look
At “Paid Ads”
So, Let Me Ask You… Who Here Has
Ever Set A Goal In The Past And
Failed To Hit It?
 What Is The Difference Between
Someone Who Sets A Goal And Hits It,
VS. Those Who Don’t?
It’s All About Your Mindset & Habits.
It’s About What You Do Every Single
Day To Help You Reach Your Goals
If There Are Any Coaches Here Today -
You Know This, Right?
Giving You The Amazing Before/Afters
& Transformations You Get As
Coaches:
The Goal House
Imagine the heating
system in this house

● The thermostat is your

belief system

● The heating system is

your habits

● The fuel tank is your

WHY, your purpose
 So How Do You Improve Your Belief
System, Especially When It Comes To
Scaling Your Business?
 How Many Of You Want To Fire Up
Your Business, Fire Up Your Life, Fire
Up Your HOUSE?
 It Starts By Rewiring Your Belief
System And Asking Better Questions
How Can I Scale My Business?
 Should Look Like:
“How Can I Spend MORE On
PROFITABLE Ads?”
And How Can You Do It WITHOUT
Limiting Beliefs?
It Starts By Making A Commitment
 You Need To Make A Commitment To
LEARN HOW TO SPEND AS MUCH AS
POSSIBLE ON PAID ADS FROM AN EXPERT
WHO'S SPENT TENS OF MILLIONS
Paid Ads Are The Fuel That Will Allow
You To Inject More Fire Into Your
Business And Bring In More Clients
And The Math Gets Simple & Fun
Once You “Figure It Out”...
$100 Per Day Spend Should Equal $200
$500 Per Day Spend Should Equal $1000
1k Per Day Spend Should Equal 2k
5k Per Day Spend Should Equal 5-10k +
10k Per Day Spend Should Equal 15k +
So, You See… You Should ALL Commit To
Spending More on Ads.

That’s How All BIG Companies Grow. They

All PAY for Traffic!
- Ads,
- PR, - Physical Stores,
- TV/Radio, - Mail,
- Affiliates, - Email (they paid
- Celebs, for the leads),
- Social Influencers - etc.
(or shoutouts),
And These Brands Are ALREADY FAMOUS.

You ARE NOT… So You Need To Be

Spending EVEN MORE!
So, Who Is Committed To “Figure Out
Paid Traffic & Scaling?”
 Good..
Everyone Get Ready & Put Video On
Who Can Commit To:

$100 Per Day In Spend

(Type YES If You Can)

What About…

$1000 a Day
 Or Even…

$5000 a Day

(Scary Right?)
AND FINALLY…

😳
$100,000 PER DAY

🤯
So As You Can See, The Key To Ad Success Is:

1. Mindset ✅
2. Commitment & Habits ✅
3. Technical/Skill
So Last Thing To Leave You With
Before I “Teach The Strategy”
Most Of You Have Failed With Ads In The
Past, Or Failed To Start Because You
Didn’t Fully Commit…
You Are Like Your Clients, Who Buy
Your Stuff, Never Take Action And
Complain About Progress…
It’s Like My Old Fitness Clients…
They Try A Few Diets Or A Few Trainers,
And Complain It's Their Metabolism (Aka
Facebook™) That Doesn’t Work & They
Can’t Lose Weight…
 So They Stay
Fat, Unhealthy And Unhappy.
 Type “Yes” IF YOU Want To:
Be Fat, Unhealthy And Unhappy.
 Type “Yes” IF YOU Want:
A Slow, Sluggish And Average
Business.
 We All Know..

To Lose Weight, People Just Need to COMMIT to

A MENTOR/PROGRAM For 12 months+, And Stay
Consistent, Even If They Have A Few Bad
Weekends, Binge At Christmas, Get Injured, Go
On Vacation & Plateau A Little
 Because Really… All That Equals:
- Bad Weekends = Algorithm Update
- Binging = Emotional Decisions In Ad Manager
- Christmas = Increased Ad Costs
- Injury = Ad Account Disabled
- Vacation = Ads Plateau
- No Progress = Can’t Scale Past Certain Amount
Think About It
 Ok So…
How To Use Paid Ads To
Scale Your Business!
 Full Disclosure:

These Secrets Have…

Helped Me Scale To:
- 9-10 Sales Reps In House
- Over 40-50 Sales Calls Per Day
- Over 500 New Followers Per Day
- Over 10 Million $ In High Ticket Sales
- Sell 50k and now 100k offers on the phone (without me)
- Take Large Equity Stake in 8 Businesses, Including 7 + 8 Figure
Companies
- Building Same Sales Systems Out for Tai Lopez, Sharks from the
Tank, Consulting for GC
- And implemented to many entrepreneurs just like you!
And My Attorney Always Asks Me To Make Clear:

My Results Aren’t Typical, I’m a Marketing

Professional and All Numbers Are Examples
Only. I Probably Know Nothing & You Definitely
Shouldn’t Follow Anything I Say.
THIS FIRST SECRET ABOUT SCALING
ADS HAS NOTHING TO DO WITH
ADS, YET IT HAS EVERYTHING TO DO
WITH THE SUCCESS OF YOUR ADS
Ridiculously Irresistible Offer

You’re NOT selling a few benefits or a service...

You’re selling your ENTIRE OFFER & RESULTS

What’s Your USP
● Purple Zone - The sweet spot.
This is where your USP can be
found
● Orange Zone - don’t compete
here because the customer
doesn’t care.
● Green zone - Avoid. Don’t try to
compete with your
competition’s USPs, find your
own unique USP.
● White Zone - This is a
competitive battleground and is
best avoided.
Big Deals, Big Savings, Big Hook
Examples - Warby Parker
● Choosing glasses online is
hard.

● Expensive - so people
usually want to try a few
before making a decision.

● Warby Parker came up

with the idea to try 5
frames at home for free.

● Puts customers first and

makes them stand out,
while solving a big pain
point.
7 Components Of Your Offer

● USP
● Deliverables
● Benefits, Outcomes & Results
● Price + Terms Of Payment
● Bonuses
● Guarantee (Risk Reversal)
● Urgency - Why They Should
Buy Now
The KEY Is A GOOD OFFER

● “Lose 15 lb in 30 Days OR ● Help ECOM Store Owners

Their Money Back” Hit 1000 Sales

● Lose Weight Faster Than ● Help High Ticket Coaches

Ever Doing 3x 20 Minute Hit 10-20 Sales Calls Per Day
Workouts Per Week
● Help Coaches Make 5k to
● Lose 20LB Guaranteed, 25k Sales On The Phone
Eating Foods They Love (Guaranteed In 30 Days)
Weekly

Our Ads
 THE SECOND SECRET ABOUT
SCALING ADS ALSO HAS NOTHING
TO DO WITH ADS, YET IT HAS
EVERYTHING TO DO WITH THE
SUCCESS OF YOUR ADS
 Question…

How Much Can You

Afford To Pay To
Acquire A New
Customer?
Most People Try To Profit On The Front End

● But most money is made on the backend

● A strong backend ascension model lets you

spend more to acquire customers

● Use the front end to acquire buyers NOT profit

● Rely on the backend to make your profit

Is This A Good Front End Campaign?
● Daily Ad Spend - $4736.38
● Front End buyers - 19
● AOV - $32.33
● CPA - $249.28
● Losing $216.95 on every front end sale
That’s Only Part Of The Story
● Daily Ad Spend - $4736.38
● Front End buyers - 19
● AOV - $32.33
● CPA - $249.28
● Losing $216.95 on every
front end sale
● Call booking rate - 50%
● Calls booked - 10
● High ticket sales - 1
● Price point - 5k to 50k
● Total Campaign Profit/loss:
○ Front end loss - $4122.05
○ Backend sales - $24,997
○ Profit - $20,874.95
How To Make 3
- 10x More On
The Backend!
What To Sell On The Backend
● Coaching: 1-1 or group coaching
● Done-for-you services
● High ticket membership sites
● Masterminds
● For ecommerce
○ More related products
○ More of the same products
○ Subscription plans for auto-replenishment of consumable
items
But You Must Use LTV Analysis

● LTV = Customer Lifetime Value

● Helps You answer the million dollar question:

“How much money can you afford to spend to acquire a

new customer?”

● The answer changes a LOT

● It depends on the time frame you look at

The Power Of LTV Analysis
● How much is your customer worth on day 0, 7, 14, 30, 60?
● Now think about it a few levels deeper.
● What about the LTV over multiple time frames, linked back
to a specific funnel?
● And what about linking it back to a specific ad or email
campaign?
● As you can see, the answer to how much you can afford to
spend is not so simple.
The Power Of LTV Analysis
● But when you know the answers to those questions, you can
annihilate your competition.

If you know your LTV is $200 after 14 days, and

you’re selling a $27 product on the front end…
How much can you afford to spend to
acquire the customer?
● Is it $27? Or is it $200?
● Then again, if your LTV on day 30 is $400 - how much can you spend
now?
 All Billion $ Brands Are
Already Doing It...

All You Can Eat, 7 Nights, 5 Locations all For $473 -

Crazy Deal… Right?
But The $473 is Just Their FRONT END.
● Upgrade to Window/Balcony: $400
● Select Floor/Room Location: $200
● Add in Wifi: $200
● Drinks Package: $700
● Specialist Restaurants: $200
● 4x Excursions Each Stop: $800
● Photo Package: $200
● Shopping on Ship: $500
● Book Your Next Cruise: $1500
● Return for 3 Ship: $15,000

= $5700 ($2500) on Cruise 1 + $15,000 LTV

 Now Just Imagine…

If you could turn every $50 buyer into

$570 in the first 90 days, or $1500 over
a lifetime.
LTV = Profitable Scale
● The big takeaway...
When you build your full ascension model and arm your
biz with accurate LTV data, you can outspend your
competition on the front end and aggressively scale your
ad campaigns.
● It doesn’t matter if you’re deep in the red on day ZERO,
because you know when you’ll break even and can budget
your ad spend around it.
● The caveat is… you MUST have strong backend systems in
place to maximize LTV over time (and monitor it!).
What About ADS?!
Rudy’s Rule of
100 For Ads

0/100 100/100
People 20/100 People
Facebook Ads - Especially Post iOS?
● Everything discussed so far helps you scale your ads, even at a 0.5 ROAS or less!
● Plus, your ads will INSTANTLY convert better with a strong offer, hook,
guarantee, etc.
● For everything to work, you NEED a combination of:
○ Ridiculously Irresistible Offer
○ High-converting funnel
○ High-converting ad creatives
○ Scalable ad campaign structure
○ Accurate data - including LTV
○ Backend system to systematically to boost LTV
● This is how we combat the iOS update (not a pixel work-around or new
audience) - See how it all works together?
When Everything Is In Place - Final Piece

The ads write themse

lves
after everything else
is in place
 FAIR WARNING: T.O.S.
TEST

OPTIMIZE

SCALE

Don’t quit before your tipping point!

 Who Here Thinks They Can
At Least Start To Change Their
MINDSET TOWARDS ADS?
And Make The Commitment To Scale
With
Paid Ads And Boosting Leads,
Sales & Revenue?
It’s Easy To See How This Can Help You
Scale, Right?
 Especially Once You MASTER Your
Mindset and COMMIT To The Process
Like I Shared At The Start Of Today.
Of Course There Are Intricacies & Ongoing
Optimization That Are Impossible To Cover
Here In The Short Time We Have Together
So I’ve Got Two GIVES That Are
Specially For You (With Rich’s
Permission)
1
 Full 1 Hour Recording
On Creating Irresistible Offers
For Your Business, To Make It
Easier To Scale Via Paid Traffic

FOR FREE!
2
Now Option (2) Is Actually Insane…
(Really)
If YOU ARE COMMITTED To The Paid Ad
Journey… You Will Bite My Hand Off
When You See What I Have Lined Up
For You!
 Here’s An Incredible Opportunity
For The First 50 Entrepreneurs Who
Want To Scale Their Business With Ads
My Team Will Write,
Design, Set Up And
Launch Your Next Ad
Campaign FOR YOU
 With A 50 Leads Or Sales
GUARANTEE With Your
New Ads*

*Participation Rules Apply And Will Be Fully Disclosed

 The Same Team
That Got These
Incredible Results
Will Be Working
On YOUR Ads

*Examples are for illustration purposes only and not a guarantee that you will experience the same results. These client experiences are examples of past
performance and not a guarantee of success. Your results may vary.
*Examples are for illustration purposes only and not a guarantee that you will experience the same results. These client experiences are examples of past
performance and not a guarantee of success. Your results may vary.
Here’s How It Works…
Finally.. Let Me Be Clear On Expectations
● We don’t do this because we “need to”. Rich and I discussed the gap and
people wanting to crack paid ads, so came up with an affordable option with someone he trusts.

● We will guarantee your new ads will generate 50 leads or sales - But you must spend the $ on
ads (we will show you how).

● You MUST book your onboarding appointment as soon as you make your order -

○ WE CANNOT START WORKING ON YOUR ADS UNTIL YOU HAVE THIS CALL
AND YOU AGREE TO FORFEIT YOUR ADS IF YOU DON’T BOOK IT.

● We will write, design and then hop on a media buyer call to launch your new ads FOR YOU, then
guide you weekly with live calls & trainings, but we aren’t a magic-wand-solution or running the
ads for you. This is NOT ad management (That’s $10,000 a month with my team for us to manage
ads).

● This is a program set up with my team - Rich and I liked the idea to HELP YOU all get this guidance,
but Rich is not involved in the experience, your results or the program.
FAIR?
Ok, So To Recap What You Get
And Just To Be Clear… We Would Normally
Charge At Least $3,000 For This If It Wasn’t
For Rich. You Will Pay Much Less Today,
And It’ll Mostly Just Cover My Staff Costs
& Their Time Vs Other Opportunities
Ok… Finally My Ask of You
Do This...
 All I Ask Is:
(1) After You Receive Your Ads On Your
Media Buyer Call, Please Leave Your
Review Of Your Experience Working
With Us.
(We’re A Real Business, With Office, Staff, Google
Maps Listing etc… Reviews Mean A Lot To Me &
Help Me Hire New Staff As The Company Grows)
ALSO FAIR?
 GREAT.
So To Finish Today, Just Type Yes If
You Are COMMITTED To The Mindset Shift
& Scaling Your Biz With Paid Ads
 If You Want My Team To
Create And Launch Your Next Ad
Campaign With A Powerful Guarantee…
How Much Would A High Converting
Paid Ad Campaign Change Your Life?
 How Would Waking Up To 20-30 new
Leads Or Sales at 8am Every Morning, &
Having A Steady Flow Of New Leads All
Day, Improve Your Business?
Or Eventually If, Like Me, (Not Guaranteed),
You Get To A Point Of Spending 10k+ Per
Day On Ads… Profitably?
Ask Yourself, What Is It Worth?
 How Much Would You Pay To Just
Start The Journey & COMMIT To That
Version Of Your Life & Business ?
 Final Thoughts…
Knowledge without implementation is useless.
You have 3 options leaving today:
1) Ignore paid ads and ACCEPT you are growing a much slower
business.
2) COMMIT to mastering paid ads, start learning, taking courses,
hiring a mentor, testing.
3) Let My Team Create And Launch Your Next Ad Campaign And
Learn How To Scale Them Over The Next 8 Weeks With LIVE
Coaching & An Insane Guarantee!
Here’s The Insane DEAL For TODAY ONLY

www.mawercapital.com/rich
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Q&A