CATEGORY DESCRIPTION

MISSION Our group provides a safe and enjoyable food/desert to students or even
faculty members to help them eat something healthy but enjoyable and
delicious food. In order to enable students and faculty members to eat
healthy but delicious food, we provide Kamotecute, a sweet but not too
sweet cassava type of food. By reading and testing our product, students
and faculty members can finally try and enjoy eating our Kamotecute.

OBJECTIVES • To let the customers enjoy their food without thinking its price.

• Give justice to its price.

• Consider the customers comments about Kamotecute.

• Try to improve its taste everytime.

• Approach the customers and even the rival/opponent.

• Satisfy the customers.

STRATEGY The strategy we used in our product is first, Its unique name "Kamotecute"
came from the food named kamotecue. Second is its unique taste, where the
customers confusingly guess if it taste like leche plan or cassava cake. Lastly,
its low price, we, as a team, came up with a plan where we need to find the
lowest price of the ingredients so that we can sell our product in low price.

TARGET MARKET Primary Target: Students.

Secondary Target: Faculty and staff.

POSITIONING Emphasize convenience: Position the business as a convenient solution for

students' needs within the school premises.

Focus on affordability: Highlight competitive pricing compared to off-

campus alternatives.

Highlight quality: Ensure that the products or services offered are of high
quality and meet the standards of the school community.

MARKETING MIX -*Product:*

- Offer a sweet potato snack.

- Experiment with different flavors and textures to keep students

interested.
- *Price:*

- Keep prices affordable to cater to the student budget.

- *Place:*

- Set up a stall or kiosk in school during lunch breaks or after-school

hours.

- *Promotion:*

- Utilize social media platforms popular among students (e.g., Instagram,

TikTok) to showcase products, share promotions, and engage with the
student community.

- Offer free samples during lunch breaks to generate interest and word-of-