The Creative Method + Systems: Create More, Better, Different

JasonTheodor.com

The Creative Method + Systems

how to create more, better, different

The Creative Method + Systems: Create More, Better, Different

JasonTheodor.com

@jted
Creative Director/Consultant/Speaker/Writer

The Creative Method + Systems: Create More, Better, Different

JasonTheodor.com

Purpose of the Creative Method + Systems: To Make Creativity Accessible

Dene Creativity Identify Creative Type Build Creative Toolbox

The Creative Method + Systems: Create More, Better, Different

JasonTheodor.com

Creativity
what is it + who is it for?

The Creative Method + Systems: Create More, Better, Different

JasonTheodor.com

Creativity is the act of connecting things in unexpected ways.

The Creative Method + Systems: Create More, Better, Different

JasonTheodor.com

Creativity is the act of connecting things in unexpected ways.

The Creative Method + Systems: Create More, Better, Different

JasonTheodor.com

Creativity is the act of connecting things in unexpected ways.

The Creative Method + Systems: Create More, Better, Different

JasonTheodor.com

Creativity is the act of connecting things in unexpected ways.

The Creative Method + Systems: Create More, Better, Different

JasonTheodor.com

action connection deviation

The Creative Method + Systems: Create More, Better, Different

JasonTheodor.com

Not Just For Starving Artists

In 2009/2010 IBM interviewed over 1,500 CEOs around the globe. Creativity was cited as the #1 most important leadership quality over the next 5 years.
The Creative Method + Systems: Create More, Better, Different JasonTheodor.com

Dierential uniQueness
Breaking Default DEVIATION Unique Outlier Experimentation> Expression Original

Meandering Path

The Creative Method + Systems: Create More, Better, Different

JasonTheodor.com

Transitional Quality
Research CONNECTION Focus

Association> Understanding Capture, Catalogue, Review Culturally Relevant

The Creative Method + Systems: Create More, Better, Different

JasonTheodor.com

Foundational Quantity
ACTION Eliminating Barriers Practice> Experience Momentum Routine

The Creative Method + Systems: Create More, Better, Different

JasonTheodor.com

Creative Ratio
Genius is 1% inspiration and 99% perspiration.
Thomas Edison

10,000 Hour Rule: required time to be considered a world-class expert

Malcolm Gladwell, Outliers (via Daniel Levitin)

The Creative Method + Systems: Create More, Better, Different

JasonTheodor.com

Creative Ratio
100 hours of

100:10:1

experimentation 1000 hours of association

10,000 hours of practice!

The Creative Method + Systems: Create More, Better, Different

JasonTheodor.com

Creative Method

.<#>!
The Creative Method + Systems: Create More, Better, Different JasonTheodor.com

Creative Method
Focus

.<#>!
Induction Analysis/ Synthesis
The Creative Method + Systems: Create More, Better, Different

Evaluation

Deduction/ Differentiation

JasonTheodor.com

Creative Method
Focus

.<#>!
Induction Analysis/ Synthesis
The Creative Method + Systems: Create More, Better, Different

Evaluation

Deduction/ Differentiation

JasonTheodor.com

Creative Elements
do glue skew

Action

Connection

Deviation

The Creative Method + Systems: Create More, Better, Different

JasonTheodor.com

Creative Elements
do glue skew

Action Fearless Arrow: Future, Momentum, Routine

Connection

Deviation Third Eye:

Innite loop: Interconnectedness, Patterns, Cycles

Inner Sight, Unmarked Path, Outlier Data

The Creative Method + Systems: Create More, Better, Different

JasonTheodor.com

Elements in Balance
CONNECTION

ACTION

DEVIATION Where the magic happens

The Creative Method + Systems: Create More, Better, Different

JasonTheodor.com

Drive, Not Talent

Hugh MacLeod

The Creative Method + Systems: Create More, Better, Different

JasonTheodor.com

Creative Types

The Creative Method + Systems: Create More, Better, Different

JasonTheodor.com

Creative Kryptonite
We all have creative strengths and weaknesses. Where do you need the most help? Pick the best methods and systems to put in your creative toolkit.

The Creative Method + Systems: Create More, Better, Different

JasonTheodor.com

Action Issues
Do you Have a hard time getting things started? Have Writer's/Artist's block? Feel Distracted, doubtful? Have difculty nishing a project? Procrastinate? A lot? Have lots of ideas, but very little to show for it?
The Creative Method + Systems: Create More, Better, Different JasonTheodor.com

Connection Issues
Do you Despise research? Have no interest in how things work? Have little patience for other ideas/cultures? Never read the manual? Shoot rst ask questions later?
The Creative Method + Systems: Create More, Better, Different JasonTheodor.com

Deviation Issues
Do you Have difculty expressing yourself, nding your voice? Avoid trying new things? Have a hard time coming up with completely new ideas? Not know how to imagine new perspectives?
The Creative Method + Systems: Create More, Better, Different JasonTheodor.com

8 Creative Types
Mimic Producer

Consumer

Empath

Dreamer

Creator

Crazy

Outsider

The Creative Method + Systems: Create More, Better, Different

JasonTheodor.com

Consumer (taker)
Weak on action, connection, and deviation Needs practice, association, and/or experimentation Happy to receive and not to give to move forward

The Creative Method + Systems: Create More, Better, Different

JasonTheodor.com

Empath
Strong on Needs more practice + experimentation understanding, relating ideas

The Creative Method + Systems: Create More, Better, Different

JasonTheodor.com

Mimic
Strong on experience, making things happen Needs more association + experimentation

The Creative Method + Systems: Create More, Better, Different

JasonTheodor.com

Crazy
Needs more practice + association

Strong on expression, originality

The Creative Method + Systems: Create More, Better, Different

JasonTheodor.com

Dreamer
Needs more practice

Strong on understanding, + expression

The Creative Method + Systems: Create More, Better, Different

JasonTheodor.com

Outsider
Needs more association

Strong on experience + expression

The Creative Method + Systems: Create More, Better, Different

JasonTheodor.com

Producer
Strong on experience + understanding

Needs more experimentation

The Creative Method + Systems: Create More, Better, Different

JasonTheodor.com

Creator (maker)
Balance of action, connection, Elements work together and deviation

Things made with experience, understanding, and expression

The Creative Method + Systems: Create More, Better, Different JasonTheodor.com

Action Path
Taker Mimic Producer Maker

Experience > Understanding > Expression

The Creative Method + Systems: Create More, Better, Different

JasonTheodor.com

Action Path

The Creative Method + Systems: Create More, Better, Different

JasonTheodor.com

Connection Path
Taker Empath Dreamer Maker

Understanding > Expression > Experience

The Creative Method + Systems: Create More, Better, Different

JasonTheodor.com

Connection Path

The Creative Method + Systems: Create More, Better, Different

JasonTheodor.com

Deviation Path
Taker Crazy Outsider Maker

Expression > Experience > Understanding

The Creative Method + Systems: Create More, Better, Different

JasonTheodor.com

Deviation Path

The Creative Method + Systems: Create More, Better, Different

JasonTheodor.com

Creative Paths
Mimic Producer

Consumer

Empath

Dreamer

Creator

Crazy

Outsider

The Creative Method + Systems: Create More, Better, Different

JasonTheodor.com

Creative Results

Action: Practice> Experience

Connection: Association> Understanding

Deviation: Experimentation >Expression

The Creative Method + Systems: Create More, Better, Different

JasonTheodor.com

Action Toolkit
How to create more

do Ideation Quantity

The Creative Method + Systems: Create More, Better, Different

JasonTheodor.com

What's stopping you?

Practice > Experience

The Creative Method + Systems: Create More, Better, Different

JasonTheodor.com

Common Barriers
Time

Distraction

Fear

Procrastination

The Creative Method + Systems: Create More, Better, Different

JasonTheodor.com

Picks+Dynamite
Slow Long-term Routines Deal with Cause Fast Quick Fixes Exercises Deal with Symptom

The Creative Method + Systems: Create More, Better, Different

JasonTheodor.com

Dynamite
Streaming Story Dice 10 Ideas in 10 Minutes The Law of 1%

The Creative Method + Systems: Create More, Better, Different

JasonTheodor.com

Pick Methods

Routinization (Genius Mortgage) The 10 Minute Wedge

The Creative Method + Systems: Create More, Better, Different

JasonTheodor.com

Connection Toolkit
How to create better

glue Problem-solving Quality

The Creative Method + Systems: Create More, Better, Different

JasonTheodor.com

What do you need to know?

Association > Understanding

The Creative Method + Systems: Create More, Better, Different

JasonTheodor.com

Finding Focus
Key Message Purpose Statement

Problem/Goal Statement Audience

The Creative Method + Systems: Create More, Better, Different

JasonTheodor.com

Lassos+Mortar
Association Capture/Catalogue/Review Temporary Supercial Catch-and-release Advertising Understanding Focus Long Lasting Deep Stuffed-and-mounted Classic Art

The Creative Method + Systems: Create More, Better, Different

JasonTheodor.com

Lassos
Associations

Random Word Connect the Thoughts Tangentometry Capture Catalogue Review Boxes, Evernote, Moleskines
The Creative Method + Systems: Create More, Better, Different JasonTheodor.com

Mortar
Understanding

FOCUS: key message, problem/goal statement, audience, purpose statement. Research Experience

The Creative Method + Systems: Create More, Better, Different

JasonTheodor.com

Deviation Toolkit
How to create different

skew Innovation uniQueness

The Creative Method + Systems: Create More, Better, Different

JasonTheodor.com

What makes you so special?

Experimentation > Expression

The Creative Method + Systems: Create More, Better, Different

JasonTheodor.com

Break Default
? !

$
The Creative Method + Systems: Create More, Better, Different

;-) @
JasonTheodor.com

Lenses+Blindfolds
Experimentation Different Voices Different Testing, Trial Expression Inner Voice Unique Letting Go, Play

The Creative Method + Systems: Create More, Better, Different

JasonTheodor.com

Lenses
Experimentation

Content on Content Through the Looking Glass Recombinant Lists

The Creative Method + Systems: Create More, Better, Different

JasonTheodor.com

Blindfolds
Expression

Darkroom (can be enlightening and scary) Sleepworking Fail Budget

The Creative Method + Systems: Create More, Better, Different

JasonTheodor.com

Creativity shouldnt be intimidating.

The Creative Method + Systems: Create More, Better, Different

JasonTheodor.com

Creativity is the act of connecting things in unexpected ways.

The Creative Method + Systems: Create More, Better, Different

JasonTheodor.com

Creative Elements
do glue skew

Action: Practice> Experience

Connection: Association> Understanding

Deviation: Experimentation >Expression

The Creative Method + Systems: Create More, Better, Different

JasonTheodor.com

8 Creative Types
Mimic Producer

Consumer

Empath

Dreamer

Creator

Crazy

Outsider

The Creative Method + Systems: Create More, Better, Different

JasonTheodor.com

Creative Toolkit

Dynamite Practice 10in10

Picks Experience routine

Lassos Associations mindmapping

Mortar Understanding focus

Lenses Experimentation content/content

Blindfolds Expression darkroom

The Creative Method + Systems: Create More, Better, Different

JasonTheodor.com

Thank you
JasonTheodor.com Facebook.com/CreativeMethod @jted

The Creative Method + Systems: Create More, Better, Different

JasonTheodor.com

Resources

The Creative Method + Systems: Create More, Better, Different

JasonTheodor.com

Action Resources
Dynamite Gamestorming (David Gray, Sunni Brown, James Macanufo) Creative Workshop (David Sherwin) Caffeine for the Creative Mind (Stephan Murnaw, Wendy Oldeld) **Rory's Story Cubes (Gamewright) *Thinkpak: A Brainstorming Card Deck (Michael Michalko)
**dice *cards
The Creative Method + Systems: Create More, Better, Different JasonTheodor.com

Picks The Creative Habit (Twyla Tharp) A Day at elBulli (Ferran dria) The War of Art (Steven Presseld) Making Ideas Happen (Scott Belsky) Getting Things Done (David Allen)

Connection Resources
Lassos Mindmapping (Joyce Wycoff) *Whack Pack (Roger Von Oech) Mortar Strengthsnder 2.0 (Tom Rath) The Reference Library (IRL)

*cards
The Creative Method + Systems: Create More, Better, Different JasonTheodor.com

Deviation Resources
Lenses De Bono's Thinking Course: Powerful Tools to Transform Your Thinking (Edward de Bono) The Art of Looking Sideways (Alan Fletcher) *Mental Notes (Stephen P. Anderson)
*cards
The Creative Method + Systems: Create More, Better, Different JasonTheodor.com

Blindfolds If You Want To Write: A Book About Art, Independence and Spirit (Brenda Ueland)

Credits
These images may be copyright protected by their respective owners

Capitalizing on Complexity by 2010 IBM Global CEO Study

Capitalizing on Complexity by 2010 IBM Global CEO Study

Creativity Is Not A Talent by Hugh MacLeod

Kryptonite by Mr. Burfords Super Team Resources

Mercedes Benz Left Right Brain by Shalmor Avnon Amichay/Y&R Interactive

Mercedes Benz Left Right Brain by Shalmor Avnon Amichay/Y&R Interactive

The Creative Method + Systems: Create More, Better, Different

JasonTheodor.com

Credits
These images may be copyright protected by their respective owners

Campbells Soup Cans by Andy Warhol

Famous by Andy Warhol

Wile E. Coyote: Genius by Chuck Jones

Wile E. Coyote by Chuck Jones

Albert Einstein by Ernst Haas

E=mc2 by Bildnr

The Creative Method + Systems: Create More, Better, Different

JasonTheodor.com

Credits
These images may be copyright protected by their respective owners

Funny Text Language Eye Chart by Aaron Williams

Fight Club Airline Safety Insert Sheet by Fox Movies

Scott Pilgrim comic strip panel by Bryan Lee OMalley

Spider Web by unknown

13 Spirals by Walter Pullen

Energy Dissipating System for a Concrete Roadway Barrier USA Patent 6533250 by Eugene W. Arthur

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JasonTheodor.com

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The Creative Method + Systems: How to Create More, Better, Dierent

jason.theodor@gmail.com JasonTheodor.com

slideshare.net/jted @jted

The Creative Method + Systems: Create More, Better, Different

JasonTheodor.com