ARREDONDO ARIAS EMILIO

Consumer behavior
induced by product
nationality
Nowadays

We live in a globalized world and the product

origin is more important that we thought in the
consumer's decision

to bear in mind
Consequences

7 dimensions that
More import Status in the global
Nationalism interfere in
products market
consumer behaviour

because for example like

in other words

The more trade relations Making a country better than 1) The nation's level of
Where people prefer only
between countries occur, other development
national product and reject
2) Feelings about its people
consequently all from the outside

The more import products will Consumers chose consciously because

be consumed 3) Desire for closer links
or unconsciously a brand
they consider that national with the country
from another country
products are superior 4) Quality

but also

Country's image 5) Price

Generated by sense of 6) Prior satisfaction with its
belonging to a specific products
such as group
Reputation in Swiss with the
7) Level of market
clocks or Belgium and
penetration of the country's
chocolates
products

Dmitrovic, T., Vida, I. (2010), “Consumer Behaviour Induced by Product Nationality: The Evolution of the Field and its Theoretical Antecedents”, Transformations in Business & Economics, Vol. 9, No 1(19), pp.145-165.