BIBLIOGRAPHY

 Websites
1. https://www.researchgate.net/publication/
361637801_Comprehensive_Project_Report_On_A_Study_on_Moderation_of
_Financial_literacy_on_the_Relationship_between_Individual_Factors_and_R
isky_Investment_Intention\
2. www.google.com
3. www.googlebard.com
4. www.microsoftbing.com
5. https://scribd.com
6. https://Study.com

 References:

1. Yadgar Hama khan (2018): The necessity of cars with the new generation's
lifestyle today is reached at different segment of car technology innovations.
Regional and Business studies, Volume No-10, Issue No-1, page No-13.

2. Anukool Manish Hyde (October, 2015): Different car segments in an

advanced developing country. The International Journal of automobile sector
Marketing, Volume No-2, Issue No-2, page No-19.

3. Ahmad, Shahid Iqbal, Shahzad Jamil & Muhammad Kamran (2018): The
development of the automobile industry has provoked a revolution in internal
design. A systematic Literature review of automobile industry, Volume No-12,
Issue No-2, Page No- 3509.

4. Wang (2011). Younger Generations’ purchasing Behaviours in cars: Does

Gender Matter? The Journal of purchasing capacity.

BPCBA/2023-24/SEM-VI/GROUP-45 XII
 5. Sukheja (2016). Behavioral biases in purchasing car decision making.
International Journal of Marketing, Financial automobile Services and
Management Research.

6. Suresh (2013). Understanding satisfaction through buyer vis A-vis user.

Journal of car segment.

7. Prabhavathi & Krishna Kishore (2013). Investor's Preferences towards safety:

A Case Study of India. International Journal of Scientific and Research
Publications.

8. Nimalathasan & Gandhi (Year). Car selling financial performance analysis - A

comparative study on different segment of cars. Excel International Journal of
Multidisciplinary.

9. Welch & Wang (2013). Is gender important in the buying of cars in high,
middle and lower segment? Working Paper No. 6, automobile journal

10. West (2012). Financial literacy education and purchasing power: educated
person and their choice in various segment of cars. International Journal of
Consumer Studies.

BPCBA/2023-24/SEM-VI/GROUP-45 XIII
 ANNEXURE
AN ANALYSIS OF CONSUMER PREFERENCE AND SATISFACTION WITH
REFRENCE TO CARS OF DIFFERENT SEGMENTS

Disclaimer: we are the students of final year BBA pursuing our study at B.P. College
of Business administration under Kadi Sarva Vishwavidyalaya, Gandhinagar as a part
of our curriculum, we need to undergo research for the particular fulfillment of the
award of the degree bachelor of business administration. As a part of this a
questionnaire has been prepared seeking your valid responses. We assure you that the
data collected shall be used purely for academic purpose. Hence, we sincerely request
you to co-operate with us in filling up the questionnaire or sharing information as per
the need of our research.

Name :

Age : [ ]18-25 [ ]26-35 [ ]36-45 [ ]46-60 [ ] 60+

Gender : [ ] Male [ ] Female [ ] others

Occupation : [ ] Student [ ] Employed [ ] Self-employed [ ] Any other

A. Preference
1) What is monthly income?

A) 0 to 20,000₹

B) 20,000 to 40,000₹

C) 40,000 to 60,0000₹

D) More than 60,000₹

2) Which end car from below are you owning?

A) High end

BPCBA/2023-24/SEM-VI/GROUP-45 XIV
B) Middle end

C) Low end

3) Please indicate your source of information for buying cars?

A) Friends and family suggestions

B) Suggestions and preferences in any mode of advertisement

C) Car shows

D) Internet

4) According to you, how important is it to you to have a car?

A) Very important

B) important

C) Neutral

D) noI important

5) How many km on an average do you travel by car each day?

A) Do not travel by car on daily basis

B) 1 to 20 km

C) 21 to 50 km

D) More than 50 km

6) What kind of fuel does your car operate with?

A) Petrol

BPCBA/2023-24/SEM-VI/GROUP-45 XV
B) Diesel

C) CNG

D) Hybrid

E) Electric

7) How many time do you visit showroom before finalizing purchase your car?

A) 1 time

B) 2 time

C) 3 time

D) More than 3

8) In your opinion, what features do you prefer to have in your car?

A) Comfortable [ ]

B) Safety Features [ ]

C) Sportiness [ ]

D) Affordable [ ]

E) others [ ]

9) If you get an opportunity to change this car which brand will you prefer?

A] High end

BPCBA/2023-24/SEM-VI/GROUP-45 XVI
B] middle end

C] low end

10) Please select the following the factors most affecting the purchasing of your
car?

A) Image of the company

B) Image of model you own

C) Credit facility

D) Resale value

B. Satisfaction
11) How many cars do you own?

A) 1

B) 2

C) 3

D) More than 3

12) How frequent do you change your car?

A) 0 to 3 year

B) Between 3 to 6 years

C) Between 6 to 10 years

D) More than 10 year

13) What type of car would you prefer?

BPCBA/2023-24/SEM-VI/GROUP-45 XVII
A) Hatchback

B) Sedan

C) SUV

D) MUV

14) Would you prefer new or pre own car?

A) New car

B) Pre-owned car

15) How important is the resale value of your car?

A) Doesn’t matter much

B) Moderate resale

C) Highly important

16) Which type of gear box do you prefer?

A) Automatic

B) Manual

17) Did you test drive this car before buying?

A) Yes

B) No

18) How are you satisfied with fuel consumption of your car?

A) Extremely satisfied

BPCBA/2023-24/SEM-VI/GROUP-45 XVIII
B) Satisfied

C) Neutral

D) Dissatisfied

E) Extremely dissatisfied

19) If you think that you required a new car in future than what would be the
reason for that?

[ tick as many as you like ]

A) Increase family size

B) Upgrading better car

C) First time buyer

D) Increase affordability

20) Please rate your satisfaction level after experiencing overall performance of
your car ?

BPCBA/2023-24/SEM-VI/GROUP-45 XIX
Particulars Fully agree Partial agree Partial Disagree Fully
Neutral disagree

Maintenance
cost

Driving comfort

Performance of
your car

Fuel
Consumption

BPCBA/2023-24/SEM-VI/GROUP-45 XX