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Subhash Ms Intern Report
Subhash Ms Intern Report
December - 2023
Faculty of Management and Commerce
M. S. Ramaiah University of Applied Sciences
This is to certify that the MBA Internship Report is a bonafide record of the work carried
out by SUBHASH M S, Reg. No. 22MCMS101193 in partial fulfilment of requirements for
the award of M.B.A Degree of M.S. Ramaiah University of Applied Sciences in the
Department of Management Studies.
December – 2023
Ms. Vanishree K
Supervisor
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Declaration
Signature :
Name of the Student :
Reg. No. :
Date :
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Internship Completion Certificate
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Acknowledgements
I wish to express my sincere gratitude to my Industry Mentor in Canara HSBC Life Insurance, Harsha
M V, for his guidance that has helped me tremendously at all times during my internship. His
immense knowledge, profound experience and professional expertise has enabled me to complete
this Internship successfully.
My sincere gratitude to my guide Ms. Vanishree K at M.S. Ramaiah University of Applied Sciences,
for valuable inputs.
I would also like to thank Dr. K M Sharath Kumar, Head of Department (HOD) – Faculty of
Management and Commerce (FMC), for his support and guidance and to the University for
supporting all my endeavors.
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TABLE OF CONTENTS
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List of Figures
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Chapter 1. Introduction to Organisation
Background:
Canara HSBC Life Insurance embarked on its journey in 2008, with a commitment to providing
robust life insurance solutions to individuals and families across India. Since its inception, the
company has consistently evolved, achieving significant milestones and garnering a reputation for
reliability and excellence.
Market Presence:
With a widespread presence across country, Canara HSBC Life Insurance serves a diverse customer
base. The company has strategically expanded its reach to ensure accessibility and availability of
its life insurance solutions to individuals and families in urban and rural areas alike.
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Financial Strength:
Canara HSBC Life Insurance maintains a robust financial position. The company's financial stability
underscores its ability to fulfil its commitments to policyholders and stakeholders.
Regulatory Compliance:
Canara HSBC Life Insurance adheres rigorously to regulatory standards set by the Insurance
Regulatory and Development Authority of India (IRDAI). The company's operations align with
industry guidelines, ensuring transparency and compliance in all aspects of its business.
Leadership Team:
The leadership team at Canara HSBC Life Insurance comprises seasoned professionals who play
pivotal roles in steering the company towards success. Each bringing a wealth of experience and
expertise to their respective roles.
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Chapter 2. Business Activity and Products / Services Portfolio
Canara HSBC Life Insurance engages in a diverse range of business activities aimed at providing
comprehensive life insurance solutions to its customers. This section delves into the core business
activities of the company and provides an in-depth overview of its products and services portfolio.
b. Endowment Plans:
Combine life insurance coverage with savings and investment components.
Policyholders receive a lump sum amount on maturity or in case of death.
d. Pension Plans:
Offer long-term financial security by providing a regular income post-retirement.
Allow policyholders to build a retirement corpus through systematic contributions.
e. Child Plans:
Ensure financial protection and support for the education and future needs of children.
Provide a combination of insurance and savings benefits.
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3. Innovations and Customization:
Canara HSBC Life Insurance continually innovates its product offerings to adapt to evolving
customer needs and market dynamics. The company emphasizes customization, allowing
policyholders to tailor their insurance plans based on individual requirements, risk appetite, and
financial goals.
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Chapter 3. External Analysis and Organisational Analysis
External Analysis:
In order to understand the external environment that Canara HSBC Life Insurance operates in, a
thorough analysis of the industry, market trends, and macroeconomic factors is essential. This
section aims to provide a comprehensive view of the external factors influencing the organization.
Industry Overview:
Canara HSBC Life Insurance operates in the life insurance sector, a vital component of the broader
financial services industry. The life insurance industry is subject to regulatory changes, evolving
customer preferences, and economic fluctuations. Understanding these dynamics is crucial for the
organization's strategic planning.
Market Trends:
Identification of current market trends is imperative for anticipating shifts in consumer behavior
and preferences. Canara HSBC Life Insurance should continuously monitor factors such as
technological advancements, regulatory changes, and emerging customer needs to stay
competitive in the market.
Competitive Analysis:
A detailed examination of the competitive landscape enables Canara HSBC Life Insurance to
benchmark its performance against industry peers. This analysis includes evaluating the market
share, product offerings, and unique selling propositions of key competitors.
Organisational Analysis:
This section delves into an in-depth analysis of Canara HSBC Life Insurance, providing insights into
its internal structure, culture, and operational processes.
Company Overview:
Canara HSBC Life Insurance, a joint venture between Canara Bank, HSBC Insurance (Asia Pacific)
Holdings Limited, and Oriental Bank of Commerce, was established to offer a wide range of life
insurance products. A detailed company profile, including its history, mission, and vision, sets the
foundation for the subsequent analysis.
Organisational Structure:
Examining the organizational structure helps in understanding the hierarchy, reporting lines, and
communication channels within Canara HSBC Life Insurance. This insight is vital for efficient
decision-making and coordination.
Corporate Culture:
Exploring the corporate culture sheds light on the values, beliefs, and behaviors prevalent within
the organization. This knowledge is crucial for ensuring alignment with the overall strategic
objectives.
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Financial Performance:
Analysing key financial metrics such as revenue, profit margins, and return on investment provides
a quantitative overview of Canara HSBC Life Insurance's performance. Financial statements and
ratios offer insights into the company's financial health.
SWOT Analysis:
Strengths:
• Established brand with a strong reputation.
• Robust distribution network leveraging Canara Bank's extensive branch network.
• Diverse and innovative product portfolio.
• Strategic alliances and collaborations for market expansion.
Weaknesses:
• Dependency on economic conditions for policy sales.
• Limited international presence compared to some competitors.
• Potential challenges in adapting to rapidly changing technological landscapes.
Opportunities:
• Growing demand for insurance in emerging markets.
• Technological advancements for improved customer engagement.
• Expansion of product offerings to cater to evolving customer needs.
Threats:
• Regulatory changes impacting the insurance industry.
• Intense competition from both traditional and digital insurers.
• Economic downturns affecting consumer spending and investment.
PESTLE Analysis:
P - Political:
• Favorable:
• Government initiatives promoting life insurance penetration, especially in rural
areas.
• Regulatory environment encouraging foreign investment in the insurance sector.
• Increased focus on financial inclusion can boost accessibility for Canara HSBC.
• Unfavorable:
• Potential changes in tax policies affecting the life insurance industry.
• Political instability and economic slowdown impacting consumer spending.
• Regulatory reforms with stricter compliance requirements increasing operational
costs.
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E - Economic:
• Favorable:
• Growing middle class and disposable income in India creating a larger pool of
potential customers.
• Rising awareness of financial planning and risk management driving demand for life
insurance.
• Increasing internet penetration and digital adoption facilitating online insurance
sales.
• Unfavorable:
• Inflationary pressures leading to higher operational costs and reduced affordability
for some consumers.
• Economic slowdown impacting corporate investments and group insurance sales.
• Fluctuations in foreign exchange rates affecting profitability for Canara HSBC.
S - Social:
• Favorable:
• Changing socio-cultural dynamics, including nuclear families and increased life
expectancy, increasing the need for life insurance.
• Growing urbanization and aspirations for a secure future fueling demand for
protection and wealth creation products.
• Rising health consciousness and awareness of life-threatening diseases emphasizing
the importance of life insurance.
• Unfavorable:
• Low financial literacy and awareness about life insurance, especially in rural areas.
• Skepticism towards insurance companies due to past mis-selling practices.
• Societal pressures and traditional preferences for physical investments like gold or
real estate.
T - Technological:
• Favorable:
• Digital platforms and online portals increasing convenience and accessibility for
customers.
• Insurtech advancements like big data and AI enabling personalized products and
risk assessment.
• Mobile technology and chatbots improving customer service and engagement.
• Unfavorable:
• Cyber security threats and data breaches damaging brand reputation and customer
trust.
• Reliance on technology can lead to operational and service disruptions.
• Digital divide and lack of infrastructure access in rural areas limiting technological
reach.
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L - Legal:
• Favorable:
• Streamlined regulations for mergers and acquisitions, allowing for consolidation
and expansion.
• Introduction of new products and distribution channels through regulatory
innovation sandboxes.
• Data privacy regulations like GDPR offering increased control and transparency for
policyholders.
• Unfavorable:
• Stringent anti-money laundering and KYC norms increasing compliance costs.
• Potential litigation and legal disputes impacting company finances and reputation.
• Regulatory uncertainty surrounding new technologies and product offerings.
E - Environmental:
• Favorable:
• Growing focus on green investments and ESG principles attracting environmentally
conscious consumers.
• Development of new products like weather-related insurance, adapting to climate
change risks.
• Responsible investment practices and community engagement enhancing brand
image.
• Unfavorable:
• Natural disasters and extreme weather events impacting claim payouts and
profitability.
• Regulatory compliance for sustainable business practices adding costs and
administrative burden.
• Negative publicity from environmentally damaging projects or investments.
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Chapter 4. Organisation Structure
Canara HSBC Life Insurance, as a joint venture between Canara Bank and HSBC Insurance (Asia
Pacific) Holdings Limited, has established a robust organizational structure to efficiently manage
its operations. The structure reflects the collaborative efforts of the two parent organizations and
is designed to facilitate effective decision-making, streamline communication, and achieve the
company's strategic objectives.
1. Board of Directors:
The highest governing body, the Board of Directors, consists of representatives from both Canara
Bank and HSBC Insurance (Asia Pacific) Holdings Limited.
Responsibilities include setting the company's overall strategic direction, approving major policies,
and overseeing financial performance.
3. Business Divisions:
c. Product Development:
The Product Development division, often led by a Chief Product Officer, focuses on creating and
enhancing life insurance products tailored to customer needs.
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5. Support Functions:
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Chapter 5. Functional Areas of the Business, their inter-relationships and
Operational Activities
2. Product Development:
Role:
Designs and enhances life insurance products to meet customer needs and market trends.
Inter-relationships:
Collaborates with Distribution and Sales to align product features with market demand.
Works closely with Underwriting and Risk Management to ensure product viability.
Operational Activities:
Market research to identify customer preferences and emerging trends.
Designing new insurance products and modifying existing ones.
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4. Operations and Customer Service:
Role:
Ensures the smooth functioning of policy administration, claims processing, and customer service
functions.
Inter-relationships:
Collaborates with Underwriting and Risk Management to enhance claims processing efficiency.
Works closely with Technology and Digital Innovation to implement digital solutions for customer
service.
Operational Activities:
Policy issuance and administration.
Claims processing and settlement.
Customer query resolution and support.
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8. Marketing and Communications:
Role:
Manages brand, advertising, and communication strategies.
Inter-relationships:
Collaborates with Distribution and Sales for marketing campaigns.
Works closely with Technology and Digital Innovation for online marketing initiatives.
Operational Activities:
Designing and executing marketing campaigns.
Managing public relations and communication strategies.
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Chapter 6. My Internship Work – work taken up and output by way of
results / accomplishments
Accomplishments:
Conducted a thorough analysis of insurance policies, identifying areas for improvement in risk
assessment procedures.
Developed a comprehensive report outlining key insights and recommendations for enhancing
policy underwriting efficiency.
Presented findings to the team, resulting in the adoption of streamlined underwriting processes
and reduction in processing time.
Accomplishments:
Implemented a customer feedback system, leading to a increase in positive customer reviews.
Proposed and executed a training program for customer service representatives, resulting in
improved query resolution times.
Contributed to the development of a customer-centric communication strategy, leading to
increased customer satisfaction.
Accomplishments:
Conducted a comprehensive competitor analysis, providing valuable insights into competitor
product offerings and market positioning.
Developed a market research report outlining opportunities for product innovation, contributing
to the planning of new insurance products.
Presented findings to the marketing team, influencing the development of targeted marketing
campaigns.
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Chapter 7. Knowledge and Skills developed, Learning and Takeaways
Knowledge Gained
Insurance Industry Insights:
Overview of the foundational knowledge gained about the life insurance industry.
Key concepts, market trends, and regulatory frameworks explored.
Organizational Dynamics:
Understanding of the organizational structure and dynamics of Canara HSBC Life Insurance.
Familiarity with the company's mission, vision, and values.
Skills Developed
Policy Analysis and Underwriting:
Proficiency in analysing insurance policies.
Skills developed in the underwriting process and risk assessment.
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Learning and Takeaways
Holistic Business Understanding:
Integration of knowledge across different functional areas.
Understanding interdependencies within the insurance business.
Effective Communication:
Improved communication skills in a professional setting.
Successful communication with colleagues, management, and external stakeholders.
Problem-Solving Skills:
Development of strong problem-solving skills.
Addressing challenges in various aspects of insurance operations.
Strategic Thinking:
Insight into strategic planning processes.
Linking market research insights to future business strategies.
Professional Networking:
Establishing connections with professionals in the insurance industry.
Networking experiences and their impact on personal and professional growth.
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Chapter 8. Relevance of Internship to Programme and to Occupation /
Career
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6. Overall Professional Growth
The internship facilitated significant professional growth by providing opportunities for leadership
and collaboration. Engaging in collaborative projects and assuming leadership responsibilities in
certain instances has enhanced my ability to work in diverse team environments.
Moreover, the exposure to dynamic business environments and innovative projects has
strengthened my adaptability and innovation skills, which I believe are critical for success in my
future career.
7. Conclusion
In conclusion, the internship at Canara HSBC Life Insurance has been an integral part of my MBA
journey, offering a harmonious blend of academic knowledge application, skill development, and
alignment with my career aspirations. The experiences gained during the internship have fortified
my foundation in finance and analytics, setting the stage for a successful transition from academia
to a rewarding career in the field.
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Chapter 9. Conclusions
In the culmination of my internship at Canara HSBC Life Insurance, I find myself enriched with a
myriad of experiences, skills, and knowledge that have significantly contributed to both my
academic and professional growth. The internship served as a bridge between theoretical learning
and practical application, providing invaluable insights into the intricacies of the insurance
industry, particularly in the realms of finance and analytics.
Key Takeaways
Integration of Academic Learning:
The internship afforded me the opportunity to seamlessly integrate theoretical concepts learned
during my MBA program into real-world business scenarios. Tasks related to financial analysis, risk
assessment, and product evaluation were tangible applications of my academic learning.
Skill Development:
The hands-on experiences at Canara HSBC Life Insurance played a pivotal role in my skill
development. From honing analytical skills to mastering technical tools, the internship provided a
platform for continuous learning and practical skill enhancement.
Industry-Specific Insights:
The exposure to the insurance industry provided invaluable insights into its nuances.
Understanding insurance products, risk assessment methodologies, and financial planning
strategies within the organizational context has broadened my perspective on the financial
services landscape.
Career Clarity:
The internship has significantly contributed to shaping my career aspirations. The alignment of
tasks with my MBA specialization in Finance and Analytics, coupled with exposure to industry-
specific operations, has provided clarity on the specific roles and industries I aim to pursue in my
future career.
Acknowledgments
I would like to express my sincere gratitude to the entire team at Canara HSBC Life Insurance for
providing a nurturing and challenging environment conducive to learning. The guidance,
mentorship, and collaborative spirit demonstrated by the professionals at the organization have
been instrumental in my internship experience.
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Future Implications
As I reflect on the conclusions drawn from my internship, it is evident that the knowledge, skills,
and experiences gained will serve as a solid foundation for my future endeavors. The insights into
operational finance, risk management, and the strategic application of analytics will undoubtedly
shape my decision-making processes and contribute to my success in the evolving landscape of
finance and analytics.
In conclusion, the internship at Canara HSBC Life Insurance has been a transformative journey. I
look forward to carrying forward the lessons learned and leveraging the experiences gained as I
embark on the next phase of my academic and professional endeavors.
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Chapter 10. Suggestions for future internship work in the organisation
Technology Integration
Explore possibilities for incorporating advanced technologies or upgrading existing systems to stay
competitive in the insurance industry. This may involve implementing data analytics, machine
learning, or blockchain solutions.
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Chapter 11. References
The following references were consulted and utilized during the preparation of this internship
report at Canara HSBC Life Insurance:
3. Online Resources
Official Canara HSBC Life Insurance Website: https://www.canarahsbclife.com/
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