SS 24

WOMEN’S
TRENDS
Preview Guide

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FASHION SNOOPS
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 INTRO
ABOUT THIS GUIDE

SS 24 is a season that attempts a much-needed course correction in a world full of imbalance and excess distractions. From
finding solace through refocusing on time-honored craft and humble refinement, and embracing quirky flamboyance and
playfulness, to working towards a grounded future where technology is human-centric, and seeking flexibility and freedom in our
personal style, SS 24 is as much about innovation as it is time-honored tradition.

Informa Markets Fashion has partnered with creative futures agency FS (Fashion Snoops) to lead the way with an inspiring and
informed look at what is happening for SS 24 in womenswear, from advanced to young contemporary markets. This guide is part
of a larger program, including a digital session which will explore these concepts in more depth, as well as onsite presentat ions at
IMF events.

As a compliment to the upcoming trend events, this guide identifies the four overarching Design Aesthetics that will frame the
season. Finding a way to align newness in design with consumer culture, these edited takeaways are meant to inspire and
examine how each theme will influence color, silhouette, materials, print and pattern, and key items for the season ahead.

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 SS 24 DESIGN AESTHETICS

1 2 3 4
DIVINE CURIOSITY FLUID EVOLVE

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SS 24 DESIGN AESTHETIC

DIVINE
We find sacred solutions through modern monastic shapes, a focus on mastering a time-honored craft, and enjoying the indulgent abundance of what
Mother Nature offers. There’s a heightened awareness of humble refinement, or things that are just naturally splendid without trying too hard. Here, we
honor the traditions of not only our cultural and ancestral past, but also the sophisticated poise of the Earth, and lessons and lore of beauty.

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DIVINE
1
ENLIGHTENED BEING
As people are increasingly seeking guidance
from spiritual teachers and healers, the
destigmatizing of previously fringe wellness
discourse is introducing these channels of
healing to new generations.
Tobi Schnorpfei
A search for greater
meaning facilitates a desire
for spiritually resonant
experiences
SS 24 CULTURAL TAKEAWAYS
CULTURAL SIGNALS
2
NEWFOUND HERITAGE
3
“REVENGE TRAVEL”
In search of a broader identity beyond their individual lives, International tourism is expected to surpass pre-pandemic
people honor overlooked heritage and cultivate more authentic numbers for the first time by 2024 according to recent
cultural representation. Nostalgia for heritage proliferates as projections. The Global South is capturing the travellers’
people look to be rooted in the constancy of the past amidst a gaze, as recent travel data has shown that Latin American
combination of precarious economic and political conditions. and Caribbean destinations have led the travel resurgence.
The Six Bells Loewe
Objects and spaces worn by Consumers crave a
time ground consumers in a connection with traditions
sense of stability and that bind them to a heritage
continuity
CONSUMER NEEDS
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DIVINE
SS 24 COLOR PALETTE

The colors in Divine are a heavenly expression of the sublime—a prismatic manifestation of “cloud nine.” Immaculate neutrals like Rose, Pearlite, Dough, Tea Leaf and Buff provide
quiet sanctuary in a chaotic world, while drenched shades of blue like Stillwater, Undercurrent, Indigo, and Mussel exhibit t he importance of traditional processes handed down from
generation to generation. Sultry, earthen shades like Shiso, Maple Rock, Tiger Eye, Toast, Grape Vine, and Pulp inject a natu ral grounded warmth into a palette that’s otherwise ethereal.

Undercurrent
Maple Rock

Grape Vine

Stillwater
Tiger Eye

Tea Leaf
Pearlite

Mussel
Dough

Indigo
Toast

Grain
Shiso

Rose
Pulp

Buff

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DIVINE
SS 24 DESIGN PREVIEW

Speaking to slow craft and sustainability initiatives, Divine offers trend-driven novelty pieces in addition to
wardrobe staples. A new bohemian aesthetic incorporates lively patterns on fluid silhouettes which encourage
CROCHET
curated layering. Indigo base hues mimic everyday denim essentials. Subtle deconstruction lands on core shirting CRAFT
and tailoring with techniques like ties, while crochet knits are a must and artisan details are highlighted.

NOUVEAU BOHEME ARTISAN DETAILS

Khanbogd
Cashmere
Wijnants

Altuzarra
MARKN Yuzefi
Chloé

EVERYDAY INDIGO

Stella Blu

Jacuqmeus

Séfr DECONSTRUCTED
STAPLES
Ulla Johnson
STAPLES
DECONSTRUCTED

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CURIOSITY
SS 24 DESIGN AESTHETICS

There’s a remarkable new normal we’re learning to embrace: one in which the offbeat is present but refined; the everyday feel s weird and wondrous; and
hedonism comes out in humorous, playful ways. We strive to bring down the barriers of fantasy and whimsy, and create an off k ilter reality for ourselves
that puts the focus on things like textures that tickle our fancy and trompe l'oeil that tricks the mind. The result is a marvelous mix of natural surrealism,
feminine flamboyance, and playhouse peculiarity.

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CURIOSITY
SS 24 CULTURAL TAKEAWAYS

CULTURAL SIGNALS

1
GENDERFUL EXPRESSION
Rollbacks on LGBTQIA+ and women’s rights are
sparking discourse surrounding identity politics
prompting a reclamation of self-expression that
pushes back on repression by leaning into
creative displays of gender and sexuality.
2
SURREAL ESCAPE
As unrest and uncertainty continue to mount around
the world, people are being drawn to surreal
expressions that allow them to transcend far above
the burdens of reality over a century since the
founding of the Surrealist art movement.
3
UNFILTERED INDULGENCE
A rebellion against the mounting pressures of social media
manifests in exaggerated displays of disaffection and
detachment. A collective fatigue is being cited, as people
experience constant pressures to respond to competing
social issues and maintain a well-polished digital identity.

Gabriel Moses Atlanta Ayromloo Design

Averse to antiquated Consumers will find

Consumers are going through
categorizations, people seek emotional retreat through
great lengths to find escape
bold displays of instances of lighthearted
from harsh realities
individuality detachment

CONSUMER NEEDS

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CURIOSITY
SS 24 COLOR PALETTE

The colors in Curiosity are a literal cabinet of oddities and quirks, with a full gamut of bizarre brights and pleasing pastels, and everything in between. Dimension-defying midtones
like Pulp, Saffron, and Sumo Citrus look like something out of a surreal summer day, while Searing, Tart, and Pulse energize our everyday with childlike splendor. Java, Solemn,
Pearlite, Breathless, Tile, Praline, Agril, and French Vanilla are balanced neutrals and pastels that make up most of the palette, but are also quieter in their influe nce than the extreme
ends of the spectrum, helping to ground us to a new world that’s equal parts remarkable and real.

French Vanilla

Sumo CItrus
New Dawn

Beetroot

Pressure
Pearlite
Solemn
Searing

Saffron
Praline

Pulse
Pulp

Agril
Java

Tart
Tile

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CURIOSITY
SS 24 DESIGN PREVIEW

Giving made-you-look vibes, Curiosity sparks interest with extreme body con silhouettes that reveal a flash of skin
with details like cutouts and new surreal shapes. Bright color strategies are also a win for both fashion apparel and Jil Sander
COLOR
accessories. Y2K drives the return of low rise waists on pants and skirts, which are often paired with cropped tops.
STRATEGY
Corset shapes are applied to unexpected materials like denim or jersey as a forward update.

ULTRA LOW-RISE EXTREME CUTOUTS

Valentino
Minuit

Mugler
Laquan Smith

CORSETRY REDEFINED

Loewe

APOC Store Stella McCartney Christopher SURREAL SHAPES

SURREAL SHAPES
Prabal Gurung Esber

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SS 24 DESIGN AESTHETICS

FLUID
We seek flexibility to change our personal narrative, prioritizing things like optimized movement, meditative surfaces, enhan ced performance, and
reframing what it means to be strong or easygoing. This freedom introduces us to a refreshing transformation in not only ligh tness and weightlessness, and
shifting stylistic roles, but also being more intimately engaged with nature, which continues to heal us as we dive deeper in to its vitality and nourishment.

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 FLUID
SS 24 CULTURAL TAKEAWAYS

CULTURAL SIGNALS

1
SOFT LIVING
The harsh, frantic pace of the outside world leads
people to seek softness in their own lives,
prioritizing emotional care and meaningful
experiences. Intentional focus is placed on moments
of joy and ease as opposed to glorifying hardship.
2
ADAPTIVE IDENTITY
The notion that identity must be defined by binaries and
hierarchies has faded, as people increasingly reject
standardization in favor of fluidity. Tapping into the plethora
of aesthetic trends available online serves as a form of
escapism and offers endless new expressions.
3
EARTH ENLIVENED
A deepening appreciation for nature inspires us to explore
a vibrant side of environmentalism, in which stewardship
becomes a joyous act of mutual care. Through movement,
textiles, and activity, we seek to build a more playful
relationship with nature based on reciprocity.

Benjamin Askinas Stavros Kastrinakis Marjan van Aubel

Consumers are turning The post-pandemic need to Jaded by a world of

inward and nurturing their reorient and stretch beyond pessimism, consumers turn
emotional and physical antiquated boundaries to nature to restore a sense
health continues of wonder

CONSUMER NEEDS

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FLUID
SS 24 COLOR PALETTE

Fluid’s color palette is a lively, spirited expression of 21st century life—an experiment in surprising movement, high energy, and rule breaking. It’s full of sun-soaked, prism-inspired
hues like Fresh, Solaria, Apricot, Sumo Citrus, and Saccharine that seem to sparkle in their softened intensity, and delicate tones like Celery, French Vanilla, Gossamer, and Sea Salt
personify what sunlight and breezes would be as colors. There’s also a small, radiant grouping of aquatic brights like Pressure, Float, and Hyper Mint that amplify our daily dynamic,
while neutrals like Breathless, Mussel, and Solemn are perfectly tweaked from their traditional form to acknowledge changing lifestyles.

French Vanilla

Sumo Citrus
Hyper Mint

Saccharine

Breathless
Gossamer
Pressure

Sea Salt

Solemn
Apricot

Mussel
Solaria
Celery

Fresh
Float

Tart

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FLUID
SS 24 DESIGN PREVIEW

The influence of intimate apparel in womenswear is displayed by transparent fabrics and delicate exposure. Sheer
dressing influences most categories from dresses and bottoms to tops, while occasion loungewear reinvents the
matched set in flowy silhouettes. Details like exposed bras or straps offer an 'undressed' take on deconstruction. MERMAIDCORE
EMBELLISHMENT
Hazy dyes illuminate pastels, while #mermaidcore embellishment glimmers for special occasions.

Kiko Kostadinov
TRANSPARENT OCCASION
LAYERS LOUNGEWEAR

16Arlington

Tory Burch
Rocky Barnes
One DNA

HAZY DYES

Cult Gaia

INTIMATE
EXPOSURE
Simkhai Tanner Fletcher
EXPOSURE
INTIMATE
Jonathan Simkhai Rejina Pyo

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SS 24 DESIGN AESTHETICS
EVOLVE
We work to integrate technology and goodness–to bridge our most valuable lessons with prototypes of progress. We strive for a “betterverse” where the
impact of innovation is somehow softened, in keeping with our wish to be rooted to our heritage. We also attempt to reinterpr et tradition in a way that feels
comfortable, soulful, and infused with necessary novelty. When it comes to design, new uses will emerge, smarter ways to do t hings unfold, and more
meaningful ways to relate to our surroundings surface. It all manifests in a dreamy expression of the future that’s closer to the present than we realize.

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 EVOLVE
SS 24 CULTURAL TAKEAWAYS

CULTURAL SIGNALS

1
INFORMATION CLEANSE
Awareness around fake news and greenwashing is
sparking an information revolution that demands higher
accuracy and clarity in language. Critical thinking skills
are being emphasized in a growing number of
curriculums that tackle disinformation in the digital age.
2
FAMILIAR FUTURE
In this time of accelerated change on all fronts, consumers are
seeking a stabilizing force and for progress to be tempered
with a human touch. Consumers are experiencing “future
shock,” a term coined to describe the feeling of disorientation
that comes with rapid change in a short period.
3
ANCIENT MODALITIES
We filter ancient wisdom through new tools to create
healing rituals unique to contemporary needs and
lifestyles. Traditional practices, such as aromatherapy,
sound healing, and breathwork are reconsidered in a
scientific lens and augmented through sensory technology.

Off White Zhang Ahuei Dreamachine

As the role of tech grows, We turn towards ancient

Lacking trust in institutions,
conversely to trust, consumers technologies that can deepen
consumers expect claims to
will need a more human- our awareness of body and
be backed by real evidence
centered approach soul

CONSUMER NEEDS

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EVOLVE
SS 24 COLOR PALETTE

The colors in Evolve could be viewed through both a futuristic or a nostalgic lens—all with a common connection to the best parts of being human. These soulful hues are equal parts
engaging and innovative, a mix of nature-inspired, everyday hues and optimistic brights. While shades like Java, Undercurrent, Praline, Tea Leaf, and Croissant expand upon traditional
neutrals, there are also energetic colors like Apricot, Basil and Heat that help us reconsider the impact of seasonal accents.

French Vanilla
Undercurrent

Maple Rock

Croissant
Tea Leaf

Golden
Apricot

Pewter
Praline

Dough

Toast
Grain

Black
Heat
Basil
Java

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EVOLVE
SS 24 DESIGN PREVIEW

Rooted in practicality, Evolve silhouettes elevate the way "basics" are perceived, while advanced surface
techniques and earthy dyes are often applied. Both from an apparel and accessories standpoint, function and FUNCTIONAL
simplicity is paramount, with utility factoring in. Alternatively, knitwear embraces novelty openwork BASICS
techniques, and elsewhere surfaces embrace "faux" impressions that look like denim or leather.

FAUX SURFACES Ottolinger UTILITY DRESSING

Auralee

Bite Studios

Sacai
Ottolinger

EARTHY DYES

Off-White

NUANCED
KNITWEAR
1Knwls Jil Sander
KNITWEAR
NUANCED
Dion Lee Ottolinger

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 UNPACK THE TRENDS
Join us at our digital discovery sessions where FS (Fashion Snoops) experts will dive further into the season with an
in depth overview of the key items, colors, patterns and materials.

Thursday, July 13 Thursday, July 27 Wednesday, August 2

10 a.m. PST / 1 p.m. EST​ 10 a.m. PST / 1 p.m. EST​ 10 a.m. PST / 1 p.m. EST​

SS 24 SS 24 FW 24/25
Men’s Trends Women’s Trends Apparel Sourcing
Trends

Michael Fisher Melissa Moylan Nia Silva

Vice President, Men’s Vice President, Women’s Director, Materials

Fashion Snoops Fashion Snoops Fashion Snoops

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 SHOP THE TRENDS
Shop SS 24 trends at upcoming Informa Markets Fashion’s live events

PROJECT New York MAGIC Las Vegas PROJECT Las Vegas SOURCING at MAGIC
Men’s + Gender Fluid Men’s + Women’s Trend & Men’s + Women’s Las Vegas
Contemporary Young Contemporary Contemporary Sourcing
July 17-19, 2023 August 7-9, 2023 August 7-9, 2023 August 7-9, 2023

PROJECT Tokyo SOURCING at MAGIC COTERIE New York MAGIC New York
New York
Men’s + Women’s Women’s Elevated Women’s Trend & Young
Contemporary Sourcing Contemporary Contemporary
September 13-14, 2023 September 19-21, 2023 September 19-21, 2023 September 19-21, 2023

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