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Lenovo Laptop Project
Lenovo Laptop Project
Lenovo has operations in more than 60 countries and sells its products in
around 160 countries. Lenovo's principal facilities are in Beijing, Morrisville
and Singapore, with research centres in those locations, as well as Shanghai,
Shenzhen, Xiamen, and Chengdu in China, and Yamato in Kanagawa
Prefecture, Japan. It operates a joint venture with EMC, LenovoEMC, which
sells network-attached storage solutions. It also has a joint venture with NEC,
Lenovo NEC Holdings, which produces personal computers for the Japanese
market.
1
and service to Smartphones, idea products, think products, and tablets. We are
one of the leading PC companies in India and have a large retail presence, with
more than 1,000 retail stores across the country.
2
COMPANY PROFILE
Liu Chuanzhi along with a group of ten engineers (all in their middle age)
founded Lenovo on 1 November 1984 in Beijing with 200,000 yuan. The
Chinese government approved Lenovo's incorporation on the same day. Jiǎ
Xùfú, one of the founders of Lenovo, indicates the first meeting in preparation
for starting the company was held on 17 October of the same year. Eleven
people, the entirety of the initial staff, attended. Each of the founders was a
member of the Institute of Computing Technology attached to the Chinese
Academy of Sciences. The 200,000 yuan used as start-up capital was approved
by Zēng Màocháo. The name for the company agreed upon at this meeting was
the Chinese Academy of Sciences Computer Technology Research Institute
New Technology Development Company.
3
In May 1988, Lenovo placed its first recruitment advertisement. The ad
was placed on the front page of the China Youth News. Such ads were quite
rare in China then. Out of the 500 respondents, 280 were selected to take a
written employment exam. 120 of these candidates were interviewed in person.
Although interviewers initially only had authority to hire 16 people, 58 were
given offers. The new staff included 18 people with graduate degrees, 37 with
undergraduate degrees, and three students with no university-level education.
Their average age was 26. Yang Yuanqing, the current CEO of Lenovo, was
among that group.
4
PRODUCT PROFILE
Lenovo markets the ThinkPad line of notebook computers, IdeaPad,
Yoga and Legion lines of notebook laptops, and the Idea Centre and Think
Centre lines of desktops. It expanded significantly in 2005 through its
acquisition of IBM's personal computer business, including its ThinkPad and
Think Centre lines. As of January 2013, shipments of THINK-
branded computers have doubled since Lenovo's takeover of the brand, with
profit margins thought to be above 5%. Lenovo aggressively expanded the
THINK brand away from traditional laptop computers in favor of tablets and
hybrid devices such as the ThinkPad Tablet 2, ThinkPad Yoga, ThinkPad
8, ThinkPad Helix, and ThinkPad Twist; the shift came as a response to the
growing popularity of mobile devices, and the release of Windows 8 in October
2012. Lenovo has achieved significant success with this high-value strategy and
it now controls more than 40% of the market for Windows computers priced
above $900 in the United States.
ThinkPad
ThinkServer
The ThinkServer product line began with the TS100 from Lenovo.
[67] The server was developed under agreement with IBM, by which Lenovo
would produce single-socket and dual-socket servers based on IBM's xSeries
technology. An additional feature of the server design was a support package
aimed at small businesses. The focus of this support package was to provide
small businesses with software tools to ease the process of server management
and reduce dependence on IT support.
ThinkStation
Lenovo ThinkStations are workstations designed for high-end computing.
In 2008, Lenovo expanded the focus of its THINK brand to include
workstations, with the ThinkStation S10 being the first model released.
ThinkVision Displays
High-end monitors are marketed under the ThinkVision name.
ThinkVision displays share a common design language with other THINK
devices such as the ThinkPad line of notebook computers
and ThinkCentre desktops. At the 2014 International CES, Lenovo announced
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the ThinkVision Pro2840m, a 28-inch 4K display aimed at professionals.
Lenovo also announced another 28-inch 4K touch-enabled device running
Android that can function as an all-in-one PC or an external display for other
devices.
At the 2016 International CES, Lenovo announced two displays with both
USB-C and DisplayPort connectivity. The ThinkVision X24 Pro monitor is a
24-inch 1920 by 1080 pixel thin-bezel display that uses an IPS LCD panel. The
ThinkVision X1 is a 27-inch 3840 by 2160 pixel thin-bezel display that uses a
10-bit panel with 99% coverage of the sRGB color gamut. The X24 includes a
wireless charging base for mobile phones. The X1 is the first monitor to receive
the TUV Eye-Comfort certification. Both monitors have HDMI 2.0 ports,
support charging laptops, mobile phones, and other devices, and have Intel
RealSense 3D cameras in order to support facial recognition. Both displays have
dual-array microphones and 3-watt stereo speakers.
IdeaPad
The IdeaPad line of consumer-oriented laptop computers was introduced
in January 2008. The IdeaPad is the result of Lenovo's own research and
development; Unlike the ThinkPad line, its design and branding were not
inherited from IBM. The IdeaPad's design language differs markedly from
the ThinkPad and has a more consumer-focused look and feel.
On September 21, 2016, Lenovo confirmed that their Yoga series is not
meant to be compatible with Linux operating systems, that they know it is
impossible to install Linux on some models, and that it is not supported. This
came in the wake of media coverage of problems that users were having while
trying to install Ubuntu on several Yoga models, including the 900 ISK2, 900
ISK For Business, 900S, and 710, which were traced back to Lenovo disabling
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and removing support for the AHCI storage mode for the device's Solid State
Drive in the computer's BIOS, in favor of a RAID mode that is only supported
by Windows 10 drivers that come with the system. Lenovo has since released an
alternative firmware that has restored the AHCI mode to the drive controller to
allow installation of Linux operating systems.
IdeaCentre
All IdeaCentres are all-in-one machines, combining processor and
monitor into a single unit. The desktops were described by HotHardware as
being "uniquely designed". The first IdeaCentre desktop, the IdeaCentre K210,
was announced by Lenovo on 30 June 2008. While the IdeaCentre line consists
only of desktops, it shares design elements and features with
the IdeaPad line. One such feature was Veriface facial recognition technology.
At CES 2011, Lenovo announced the launch of four IdeaCentre desktops: the
A320, B520, B320, and C205. In the autumn of 2012, the firm introduced the
more powerful IdeaCentre A720, with a 27-inch touchscreen display and
running Windows 8. With a TV tuner and HDMI in, the A720 can also serve as
a multimedia hub or home theater PC.
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OBJECTIVES OF THE STUDY
9
RESEARCH METHODOLOGY
Sources of Data
The data were collected from both primary and secondary sources. The
primary data were collected from the sample respondents with questionnaire.
Secondary data were collected from magazines, and periodicals.
Collection of Data
The study uses both primary and secondary data collection of data is the
first step in the satiation treatment of a problem. The data regarding the price,
quality, satisfaction etc., before collecting the data pilot study was conducted
and the necessary corrections were made in schedule. After identifying and
designing the research problem and determining the specific information for the
research can collect through primary data and secondary data.
Primary Data
10
Secondary data
Secondary data those data which are collected from some earlier research
work I are in printed booklets and company websites.
Sampling
Sampling means where only a few units of population under study are
considered for analysis is called sampling.
Sample Unit
Sample Size
Sample Technique
11
DATA ANALYSIS AND INTERPRETATION
Data Analysis
No. Of Respondents
Percentage = ———————————— x 100
Total respondents
Research design
12
TABLE-1
No. of
S.No. Particulars Percentage
Respondents
1. Yes 64 80
2. No 16 20
Total 80 100%
13
CHART-1
90
80
80
70
60
50
40
Percentage
30
20
20
10
0
Yes No
Particulars
14
TABLE-2
No. of
S.No. Particulars Percentage
Respondents
1. Desktop 10 13
2. Laptop 40 50
3. Smart-Phone 30 37
Total 80 100%
15
CHART-2
60
50
50
40 37
Percentage
30
20
13
10
0
Desktop Laptop Smart-Phone
Particulars
16
TABLE-3
No. of
S.No. Particulars Percentage
Respondents
1 Samsung 10 13
2 Lenovo 40 50
3 Sony 10 13
4 HCL 20 26
Total 80 100%
Among 80 Respondents
13% of respondents prefer in Samsung.
50% of respondents prefer in Lenovo.
13% of respondents prefer in Sony.
26% of respondents prefer in HCL.
17
CHART-3
100
90
80
70
60
Percentage
50
50
40
30 26
20
13 13
10
0
Samsung Lenovo Sony HCL
Particulars
18
TABLE-4
No. of
S.No. Particulars Percentage
Respondents
1 Good Stylish 20 25
2 Advanced Model 20 25
3 Reasonable Price 10 12
4 Good Quality 30 38
Total 80 100%
Among 80 Respondents
25% of respondents preference the Lenovo Laptop for good stylish.
25% of respondents preference the Lenovo Laptop for advanced model.
12% of respondents preference the Lenovo Laptop for reasonable price.
38% of respondents preference the Lenovo Laptop for good quality.
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CHART-4
90
80
70
Percentage
60
50
40 38
30 25 25
20
12
10
0
Good Stylish Advanced Model Reasonable Price Good Quality
Particulars
20
TABLE - 5
1 18.5 Inches 50 62
2 14.5 Inches 10 12
3 20 Inches 20 26
Total 80 100%
21
CHART - 5
100
90
80
Percentage
70
62
60
50
40
30 26
20
12
10
0
18.5 Inches 14.5 Inches 20 Inches
Particulars
22
TABLE - 6
1 Business Use 30 37
2 Home Use 10 13
3 Educational Use 40 50
Total 80 100%
23
CHART - 6
100
90
80
Percentage
70
60
50
50
40 37
30
20
13
10
0
Business Use Home Use Educational Use
Particulars
24
TABLE - 7
No. of
S. No Particulars Percentage
Respondents
1 Cash 20 25
2 Credit Instalment 20 25
3 EMI 40 50
Total 80 100%
25
CHART - 7
100
90
80
Percentage
70
60
50
50
40
30 25 25
20
10
0
Cash Credit Instalment EMI
Particulars
26
TABLE - 8
No. of
S. No Particulars Percentage
Respondents
1 Black 40 50
2 Red 10 12
3 Gray 30 38
Total 80 100%
27
CHART - 8
100
90
80
Percentage
70
60
50
50
40 38
30
20
12
10
0
Black Red Gray
Particulars
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TABLE - 9
No. of
S. No Particulars Percentage
Respondents
1 Showroom 40 50
2 Online 30 38
3 Wholesaler 10 12
Total 80 100%
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CHART - 9
100
90
80
Percentage
70
60
50
50
40 38
30
20
12
10
0
Showroom Online Wholesaler
Particulars
30
TABLE – 10
2 Newspaper 15 37
3 Magazine 5 13
4 Other Media 5 13
Total 60 100%
Among 40 Respondents
37% of respondents are getting knowledge from television.
37% of respondents are getting knowledge from newspaper.
13% of respondents are getting knowledge from magazine.
13% of respondents are getting knowledge from other media.
31
CHART – 10
100
90
80
70
60
50
40 37 37
30
20
13 13
10
0
Television Newspaper Magazine Other Media
Percentage
Particulars
32
TABLE-11
2 Reasonable 50 62
3 High 20 25
Total 80 100%
Among 80 Respondents
13% of respondents say that the Lenovo price is low.
62% of respondents say that the Lenovo price is reasonable.
25% of respondents say that the Lenovo price is high.
33
CHART-11
100
90
80
70
62
60
50
40
30 25
20
13
10
0
Low Reasonable High
Percentage
Particulars
34
TABLE-12
2 Optimum 20 25
3 Rare 0 0
Total 80 100%
35
CHART-12
100
90
80 75
70
60
50
Percentage
40
30 25
20
10
0
0
Easily available Optimum Rare
Particulars
36
TABLE-13
2 Satisfied 30 38
3 Better 10 12
Total 80 100%
Among 80 Respondents
50% of respondents say that the Lenovo quality is highly satisfied.
38% of respondents say that the Lenovo quality is satisfied.
12% of respondents say that the Lenovo quality is better.
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CHART-13
LENOVO LAPTOP
38
100
90
80
70
60
50
50
40 38
30
20
12
10
0
Highly Satisfied Satisfied Better
TABLE-14
Percentage
LENOVO LAPTOP
No. of
S.No. Particulars Percentage
Respondents
1 3 Hours 10 12
2 3-5 Hours 30 38
3 5-7 Hours 40 50
Total 80 100%
Among 80 Respondents
12% of respondents say that the battery backup stands for 3 hours.
38% of respondents say that the battery backup stands for 3-5 hours.
50% of respondents say that the battery backup stands for 5-7 hours.
39
40
CHART-14
LENOVO LAPTOP
100
90
80
70
Percentage
60
50
50
40 38
30
20
12
10
0
3 Hours 3-5 Hours 5-7 Hours
Particulars
41
TABLE-15
2 2-5 Years 36 45
3 Above 5 Years 24 30
Total 80 100%
Among 80 Respondents
25% of respondents are using Lenovo Laptop for 2 years.
45% of respondents are using Lenovo Laptop for 2-5 years.
30% of respondents are using Lenovo Laptop for above 5 years.
42
CHART-15
100
90
80
70
Percentage
60
50 45
40
30
30 25
20
10
0
2 Years 2-5 Years Above 5 Years
Particulars
43
TABLE-16
2 Easily Available 40 50
3 Rare 10 13
Total 80 100%
44
CHART-16
100
90
80
70
60
50
50
Percentage
40 37
30
20
13
10
0
Optimum Easily Available Rare
Particulars
45
TABLE-17
2 Excellent clarity 24 30
3 Better clarity 32 40
Total 80 100%
46
CHART-17
100
90
80
70
60
50
40
Percentage
40
30 30
30
20
10
0
Good clarity Excellent clarity Better clarity
Particulars
47
TABLE-18
2 No 60 75
Total 80 100%
Among 80 Respondents
25% of respondents expecting improvement from Lenovo.
75% of respondents not expecting improvement from Lenovo.
48
CHART-18
100
90
80 75
70
60
50
40
30 25
20
10
0
Yes No
Percentage
Particulars
49
TABLE-19
2 Touch Pad 32 40
3 Picture Clarity 24 30
Total 80 100%
Among 80 Respondents
30% of respondents are expecting changes for keyboard quality.
40% of respondents are expecting changes for touch pad.
30% of respondents are expecting changes for picture clarity.
50
CHART-19
100
90
80
70
60
50
40
40
30 30
30
20
10
0
Keyboard Quality Touch Pad Picture Clarity
Percentage
Particulars
51
TABLE-20
1. Satisfied 76 95
2. Not Satisfied 4 5
Total 80 100%
Among 80 Respondents
95% of the respondents are satisfied in the Lenovo Laptop.
5% of the respondents are not satisfied in the Lenovo Laptop.
52
CHART – 20
100 95
90
80
70
60
Percentage
50
40
30
20
10 5
0
Satisfied Not Satisfied
Particulars
53
FINDINGS
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SUGGESTIONS
There are only very few exclusive dealers for Lenovo Laptops in
Cumbum town, therefore having exclusive dealership can be helpful for
the company.
Majority of the Lenovo Laptops dealers depend solely on company
advertisement for making sales which mainly consist of hoardings and
bill boards. Encouraging the dealers to advertise the Lenovo Laptops in
collaboration with the company by word of mouth and Point-of-purchase
displays etc. can make positive differences in the sales.
Dealer meets, trade allowances and push money can be good promotional
techniques to boost the morale of the dealers.
Having a separate website where the Lenovo Laptops dealers can enter
using a separate user name and password thereby creating a platform for
them to interact among each other and the company alike can be a cost
effective way to maintain the dealer‘s morale.
55
LIMITATIONS
The study has been completed during a short period of time so it was not
possible to study the problems well in detail.
The employee has low awareness level about the initiatives and practices
by which there is difficulty in collecting the information from employee.
There are inabilities to gather information from all the hierarchy levels of
organization. Sample size has been taken 100 for trainees.
No response for some of questions.
The scope of analysis was restricted as the questionnaire was distributed
only few departments.
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CONCLUSION
With the help of this project, we reached at the result that for certain
features notebooks are feasible against desktops, while for others, the vice
versa. As far as individual buyers and B-schools are concerned, notebooks are
the first choice; but when it comes to offices, corporate, malls, etc.; desktops are
preferred first.
During our survey, we found that the market penetration of LENOVO is
quite low as compared to its competitors like HCL and HP.
We asked Lenovo employees around the world what makes Lenovo
special to them. This is what they told us.
Lenovo is a company in a constant state of creation. We are the world's
fastest-growing major PC Company with the spirit of a start-up and the pace to
match. Lenovo thrives on entrepreneurs who are ready to grow a company and
your career.
Our world is without borders or limits. Together they are building a great
global technology company unlike any other. Their culture blends the best of
East and West. They serve people in more than 160 countries. And as the world
grows smaller, their opportunity grows bigger.
They have a dynamic culture of making tools for those who do. At
Lenovo, communication is open and knowledge is shared. Roles are fluid and
rapid change is reality. And with change comes opportunity. To learn from each
other. To grow. To help those who do.
Lenovo is shaping the PC+ era. They will work with smart people on
world-changing technology. They willpioneer new ideas and master new skills.
Lenovo is for leaders.
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BIBLIOGRAPHY
Ackerman, D. and Gerard J. Tellis, (2001) “Can culture affect price? A
cross-cultural study of shopping and retail prices,” Journal of Retailing,
77, 57-82.
Hofstede, G. (1980) Culture’s Consequences. CA: Sage Publications.
Hofstede, Geert, (1984) “Cultural dimensions in management and
planning,” Asia Pacific Journal of Management, 1 (2), 81-99.
Kale, Sudhir and Jawn Barnes, (1992) “Understanding the domain of
cross-national buyer-seller interactions,” Journal of International
Business Studies, 23, 101-132.
Kotler, P. (1997) Marketing management: analysis, planning,
implementation, and control, London: Prentice Hall.
Websites used
1. www.thehindu.com
2. www.google.com
4. www.wikipedia.com
5. www.newsindia.com
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A MARKET SURVEY ON CONSUMER USAGE AND SATISFACTION
REGARDING LENOVO LAPTOP IN CUMBUM TOWN
QUESTIONNAIRE
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12. What is the opinion about the availability of the Lenovo laptop?
A) Easily Available B) Optimum C) Rare
13. What is your opinion about the quality of the Lenovo laptop?
A) Highly Satisfied B) Satisfied C) Better
14. How much time battery stands backup in your laptop?
A) 3 Hours B) 3-5 Hours C) 5-7 Hours
15. How many years do you use this Lenovo laptop?
A) 2 years B) 2-5 years C) About 5 years
16. What is the preference about the availability of the spares in your Lenovo
laptop?
A) Optimum B) Easily Available C) Rare
17. How do you feel about the clarity of the Lenovo laptop?
A) Good clarity B) Excellent clarity C) Better clarity
18. Do you want any improvement of this Lenovo laptop?
A) Yes B) No
19. If yes what any kind of change in Lenovo laptop?
A) Keyboard quality B) Touch pad C) Picture clarity
20. Are you satisfied the overall of Lenovo laptop?
A) Yes B) No
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