DEPARTMENT OF SCIENCE LABORATORY TECHNOLOGY

SCHOOL OF APPLIED SCIENCE

NUHU BAMALLY POLYTECHNIC, ZARIA

ASSIGNMENT

ON

ENTREPRENEURSHIP

BY

MARYAM IBRAHIM

NSLT/22/05846

QUESTION:

As a potential entrepreneur what do you understand by personation and

networking and how can you used it to achieve maximum result in your
business operations.

(HOBBY: BAKERY AND HAIR MAKING)

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INTRODUCTION
As a budding entrepreneur in the fields of bakery and hair making, understanding the
concepts of personation and networking is crucial for achieving success in your
business operations. Personation involves the ability to understand and embody the
perspectives, needs, and desires of your target customers, while networking is the art
of building and maintaining relationships that can benefit your business.
PERSONATION IN BAKERY AND HAIR MAKING
Personation in the context of your bakery and hair making hobbies entails deeply
understanding the preferences, tastes, and needs of your target customers. In the
bakery industry, this could involve creating products that cater to specific dietary
requirements, flavor preferences, or cultural traditions. For instance, if you notice a
growing demand for gluten-free pastries or vegan cakes in your community,
personation would involve adapting your offerings to meet these needs.
Similarly, in the realm of hair making, personation could mean staying abreast of the
latest trends, styles, and techniques that resonate with your clientele. Understanding
the diverse hair textures, skin tones, and style preferences of your customers is
essential for delivering personalized and exceptional service.
NETWORKING STRATEGIES FOR BUSINESS GROWTH
Networking plays a pivotal role in expanding your reach, fostering collaborations, and
unlocking new opportunities for your bakery and hair making businesses. Building a
strong network of contacts within your industries can lead to partnerships with
suppliers, collaborations with other businesses, and exposure to new markets. Here are
some strategies to leverage networking effectively:
1. Attend Industry Events: Participate in trade shows, conferences, and workshops
related to baking and hair styling to connect with industry professionals, suppliers,
and potential clients.
2. Join Professional Associations: Become a member of associations such as the
American Bakers Association or the Professional Beauty Association to access
resources, training, and networking opportunities within your fields.

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3. Utilize Social Media: Engage with your audience on platforms like Instagram,
Facebook, and LinkedIn to showcase your work, connect with potential customers,
and collaborate with influencers or brands.
4. Collaborate with Complementary Businesses: Partner with local cafes,
boutiques, or salons to cross-promote your products and services, expanding your
reach and attracting new customers.
MAXIMIZING RESULTS THROUGH PERSONATION AND NETWORKING
By integrating personation and networking into your business operations, you can
achieve maximum results in your bakery and hair making ventures. Here's how:
1. Personalized Customer Experiences: Use your personation skills to tailor
your products and services to meet the unique needs and preferences of your
customers, fostering loyalty and repeat business.
2. Strategic Partnerships: Through networking, forge strategic partnerships with
suppliers, influencers, and complementary businesses to amplify your brand
visibility and reach new markets.
3. Market Expansion: Leverage your network to explore new market
opportunities, whether through pop-up events, collaborations with local
businesses, or online promotions targeting specific demographics.
4. Continuous Learning and Adaptation: Stay attuned to industry trends,
customer feedback, and networking opportunities to continuously evolve your
offerings and stay ahead of the competition.

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CONCLUSION
Personation and networking are indispensable tools for any aspiring entrepreneur
looking to succeed in the competitive landscapes of bakery and hair making. By
understanding your customers deeply, forging meaningful connections within your
industries, and leveraging these insights and relationships strategically, you can
unlock new growth opportunities, enhance customer satisfaction, and propel your
businesses to success.