BUSINESS AND INVESTMENT

Business investment refers to accounting assets that are purchased in the hope of making
money on their own.

Steps to Start Successful Business

1. Conduct market research
This tells if there’s an opportunity to turn your idea into a
successful business.

2. Write your business plan

This is a roadmap for how to structure, run, and grow your new
business.

3. Fund your business

To figure out how much money you’ll need to start your business.

4. Pick your business location

It’s the most important decisions you’ll make and this could
affect your taxes, legal requirements, and revenue.

5. Choose a business structure

This will impact your business registration requirements, how
much you pay in taxes, and your personal liability.

6. Choose your business name

You may need one that reflects your brand and captures your
spirit.

7. Register your business with the federal

government, and maybe your state government for security.
 8. Get federal and state tax IDs
Use your employer identification number (EIN) to start and grow
your business, like opening a bank account and paying taxes.

9. Apply for licenses and permits.

10. Open a business bank account. To handle
legal, tax, and day-to-day issues.

Choose The Right Business Idea

1. Budget. It's important to plan out your budget upfront to ensure you're able to
properly fund your business idea.
2. Available time and resources.
3. Scalability.
4. Market size and demand.
5. Your industry expertise.
6. Your passion and interest.

Business Plan Essentials

 Executive summary.
 Business description.
 Market analysis and strategy.
 Marketing and sales plan.
 Management and organization description.
 Products and services description.
 Competitive analysis.
 Operating plan

Tips for small Business Owners

1. Stay organized.
2. Learn to be flexible.
3. Atomate as many things as possible.
4. Maintain a personal touch.
5. Protect your intellectual property.
6. Have a great website.
7. Create unique contents.
8. Don’t be afraid of data analytics.
9. Cut costs as needed.
10. Prioritize customer support.
 11. Deliver unforgettable experience.
12. Study your competitors.
13. Find your niche.
14. Provide outstanding customer service.
15. Build a strong team.
16. Be personate about your business.
17. Have fun.

Investment Opportunities in Kenya

Agriculture
Property
Stocks
Bonds
Branding and PR industry
Index funds
Momentum investing
Money and Banking system
Sacco investment
Urban logistics and transport
Heath
Mutual friends
Technology

Diversifying Your Investments Portfolio

This is the spreading of your investments both among and within different asset classes.

Understanding The Stock Market

This involves buying and selling stocks frequently in an attempt to time
the market
Importance of Financial Planning
Achieving financial goals.
Defining and setting goals.
Diversify your investments
Need and importance of financial planning.
Better tax planning.
Budget for emergencies.
Improved finances
Determining your present financial status.

Managing Business Finances

1. Stay on top of deadlines.
2. Monitor spending.
3. Don't forget about accounts receivable.
4. Separate business and personal funds.
5. Time your purchases.
6. Create a budge.t
7. Manage inventory.
8. Cut costs and increase revenue.