PROJECT PROPOSAL

1. Title of the Project: Workforce Engagement: Examining the relationship between

employee and employer in Google .
2. Organization/Company: Google
Functional Area: Human Resource
Google is a multinational technology company specializing in Internet-related services
and products, including online advertising technologies, search engines, cloud
computing, software, and hardware. It was founded in 1998 by Larry Page and Sergey
Brin while they were Ph.D. students at Stanford University. Google's primary service is
its search engine, which is the most widely used in the world. The company's mission is
to organize the world's information and make it universally accessible and useful.
Google is known for its innovative culture, diverse product portfolio, and significant
influence on the tech industry.
3. Objectives:
 Assessment and Analysis of Current Engagement Levels
 Development and Implementation of Targeted Engagement Strategies
 Measurement and Continuous Improvement

4. Scope: The study on employee engagement at Google assesses current levels,

identifies factors, and develops strategies for improvement. It evaluates leadership,
communication, recognition, and career growth to foster a positive work culture and
enhance engagement.
5. Functional Areas:
 Organizational Culture: This area focuses on the overall culture at Google,
including its values, norms, and practices that shape employee behavior and
engagement.
 Performance Management: Examining the performance management processes,
goal setting, feedback mechanisms, and performance recognition practices at
Google, and their influence on employee engagement.
 Employee Engagement Strategies: Analyzing Google's approaches, initiatives, and
best practices for fostering employee engagement, including employee engagement
surveys, action planning, and continuous improvement efforts.
 Employee Feedback and Recognition: Assessing the effectiveness of feedback
mechanisms, employee recognition programs, and the extent to which employees
feel valued and appreciated at Google.
6. Methodology:
Data Collection:
 Secondary Data: Collecting relevant data from internal reports,
market research, and industry publications.
 Primary Data: Collecting information through a structured
questionnaire method
7. Tools:
 Survey Software: Tools like Google Forms for online survey creation and data
collection.
 Data Visualization Tools: Microsoft Excel to create charts and graphs for
presenting findings.