KOLEJ YAYASAN PELAJARAN JOHOR

( AUGUST / SEPTEMBER 2023 )

DHR 1033 BUSINESS ECTHICS

GROUP ASSIGNMENT

TITLE :

MALAYAN BANKING BERHAD

PREPARED BY :

BIL NAMA NO MATRIK

1 NUR ALEEYA BINTI YUSRI DSM2023/060186

2 NURALLEYSA AISHAH BINTI YUNUS DSM2023/060306

3 NUR AMANI BINTI MOHD SHUKOR DSM2023/060125

4 JERRY BLESSA ANAK STEVEN DSM2023/060106

5 AHMAD HAZIQ HAIQAL BIN AHMAD NIZAM DSM2023/060097

6 PREETHI SHERLINA A/P PHILIP ANDERSON DSM2023/060168

PREPARED FOR :

MADAM SITI LIYANA AMALINA BINTI ZULKIFLE

DATE SUBMISSION :

3 DECEMBER 2023

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 ACKNOWLEDGMENT

We would like to thank all of the people who helped us with this project, without their support and
guidance it wouldn’t have been possible. We appreciate Madam Siti Liyana for his guidance and
supervision which has provided a lot of resources needed in completing our project.

Our parents as well as friends were constantly encouraging us throughout the process when we
felt discouraged or became frustrated because they knew how much work went into this venture
so that is why we want to extend them thanks too!

We are grateful to our colleagues in developing the project, for their willingness and assistance.
They helped us with this project, which we appreciate dearly.

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 CONTENTS

NO. MATTER PAGE

1.0 INTRODUCTION 4-7
1.1 MALAYAN BANKING BERHAD BACKGROUND
1.1.1 BRIEF HISTORY OF ESTABLISHMENT
1.1.2 VISION AND MISSION MAYBANK
1.1.3 TYPES OF MAYBANK BUSINESS PRODUCT
2.0 FINDING 8-11
2.1 THE ETHICAL BUSINESS PRACTICES
2.2 THE CORPORATE SOCIAL RESPONSIBILITY
(CSR)
2.3 A NEW CSR PROGRAM PROPOSAL FOR THE
ORGANIZATION
2.4 IMPORTANCE OF CSR PROGRAM TOWARDS
COMPANY REPUTATION
3.0 CONCLUSION 12
4.0 APPENDIX 13

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1.0 INTRODUCTION

1.1 MALYAN BANKING BERHAD BACKGROUND

Malayan Banking Berhad (doing business as Maybank) is a Malaysian universal bank, with key
operating "home markets" of Malaysia, Singapore, and Indonesia. According to the 2020 Brand
Finance report, Maybank is Malaysia's most valuable bank brand, the fourth-top brand amongst
the Asean countries and ranked 70th among the world’s most valuable bank brands.

Maybank is Malaysia's largest bank by market capitalisation and total assets and one of the
largest banks in Southeast Asia, with total assets exceeding US$203 billion and a net profit of
US$1.98 billion for 2019.

Maybank is also ranked 106th in The Banker's 2020 Top 1000 World Banks (as of July 2020) and
349th in the Forbes Global 2000 Leading Companies (as of May 2020).

Maybank is the largest public listed company on Bursa Malaysia, the Malaysian stock exchange,
with a market capitalisation of US$23.7 billion as of 31 December 2019.

Maybank's network spans across all 10 ASEAN nations as well as key Asian countries and global
financial centres, with a network of 2,600 retail banking branches worldwide and more than 43,000
employees.

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1.1.1 BRIEF HISTORY OF ESTABLISHMENT

First Maybank Banch. Since 1960 at Jalan Tun H.S.Lee Kuala Lumpur

Maybank was founded by Singaporean business tycoon Tan Sri Khoo Teck Puat (who died in
2004) & Oei Tjong Ie. The company was led by President and CEO Tan Sri Amirsham Abdul Aziz
from 1994 until March 2008 after which he was appointed Minister in the Prime Minister's
Department in-charge of the Economic Planning Unit, a post he held until April 2009. Tan Sri
Abdul Wahid Omar was President & CEO of Maybank Group from May 2008 to June 2013. On 1
May 2022, Dato' Khairussaleh Ramli was appointed as President & CEO of Maybank Group.

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1.1.2 VIVION MISSION MAYBANK

Humanising Financial Services

Sustainability is not new to us.

Maybank's foundation as a community bank, over 60 years ago, grew out of a need to bring
equitable financial opportunity to Malaysian communities. In that sense, sustainability is an
essential part of our DNA. Today, our mission of Humanising Financial Services includes actively
challenging obstacles to equitable growth and sustainability for all of ASEAN's communities.

Do the Right Thing Leave No One Behind Serve as a Force for

Good
Humanising Financial Services

As community leaders, Inclusivity plays an We continue to invest in

we understand our important role in elevating a sustainable future for
responsibility when it society as it reduces our communities with
comes to profits for poverty. Our role is to initiatives and innovative
today along with the bridge the gap by making solutions that elevate
resilience for the it possible for everyone to society towards a
future. It is a balancing easily access intuitive brighter future, one that
act that requires full financial facilities and is inclusive and
understanding of the solutions, as we believe prosperous for all
ecological and societal accessibility is crucial segments of society.
impact of our actions. when it comes to financial
This core principle independence.
drives us to constantly
aim for a greater
tomorrow not just for
us, but future
generations.

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1.1.3 TYPE OF MAYBANK BUSINESS PRODUCT

 Insurance & Takaful

We provide you with the best options to suit your needs in safe guarding what matters most
to you.

 Asset Management

We provide a diverse range of conventional, Islamic and ESG investment solutions across
multiple asset classes for the local, regional and global markets.

 Investment Banking

With our boots on the ground in ASEAN and in-depth local expertise, we provide our clients
from institutional and corporates, to family offices and individuals, with a comprehensive
range of services, solutions, products and trading platforms

 Wealth Management

You can count on us for a wealth of solutions to turn your aspirations into reality and protect
your financial legacy for generations to come.

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2.0 FINDING
2.1 THE ETHICAL BUSINESS PRACTICES

As a responsible financial institution, we strive to ensure that all our business dealings are
conducted in an ethical manner. This includes, but is not limited to, our dealings with our
customers, business partners, employees and members of the public.

1. Commitment to ethical business conduct.

Being honest, professional and fair in our business dealings is central to our Core Values.
We strive to embed this in our culture and expect this to be practiced in our business
conduct. This includes businesses conducted and decisions made by our employees,
representatives or through artificial intelligence.

2. Commitment to courtesy and respect.

We strive to conduct our business dealings with our customers and business partners
respectfully and expect our employees/representatives to be equally treated as such.

3. Commitment to prevent conflict of interest.

In all our dealings, we strive to manage, mitigate, prevent or eliminate any situation that
may give rise to actual or potential conflict of interest.

4. Commitment to transparency, clarity and suitability of products and services.

We strive to ensure that our customers are provided with clear, relevant, and current
information on all our products and services so that they can make informed decisions
regarding our products and services most suited to their needs.

5. Commitment to privacy.
We will do our utmost to protect the privacy and confidentiality of the personal data of our
customers, business partners and employees.

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2.2 THE CORPORATE SOCIAL RESPONSIBILITY (CSR)

Maybank has a long history of being at the heart of the community. Right from the start, we aimed
to be a bank for all Malaysians, and Maybank branches have become a nucleus of many small
towns throughout the country. In line with our humanising mission, we are now extending this
community-based approach across the region.

 Maybank BII Scholarships

In November 2012, Bank Internasional Indonesia (BII) launched a local and overseas
scholarship award programme. In 2013, over 8,400 students from all over Indonesia applied
for local scholarships, and 28 received awards. Meanwhile, 300 students applied for
overseas scholarships, and five have now been granted awards to study in Malaysia and
Singapore

 Maybank Foundation Scholarships

In 2013, the Maybank Foundation allocated RM30 million to fund scholarships that cover
tuition fees, living allowances, laptops and training. We also run development programmes
such as internship and mentorship to prepare scholars for a rewarding career with the
Maybank Group.

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2.3 A NEW CSR PROGRAM PROPOSAL FOR THE ORGANIZATION
 Blood Donation

Maybank Marketing has been organising annual Blood Donation Drives as part of its corporate
social responsibility initiative since 2014. Organised in collaboration with the National Blood Centre
this donation drive is aimed at raising awareness on the benefits of blood donation and increasing
the national blood supply required for emergency medical conditions, blood diseases and post-
childbirth blood loss, among others.

 Raising Environment Awareness During Earth Day

Maybank Marketing Malaysia together with Maybank Malaysia supported the Selangor Earth Day
Celebration organized by the Department of Environment Malaysia. With the objective of raising
environmental awareness among students, talks regarding plastic pollution, issues with Municipal
Solid Waste as well as methods to reduce, reuse and recycle were conducted during the event.
Students from secondary schools in Selangor came together to take part in environmental
activities which included tree planting, environmental related quiz, e-waste recycling competition,
choral speaking and sketch.

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2.4 IMPORTANCE OF CSR PROGRAM TOWARDS COMPANY REPUTATION

1. Sustainability: CSR helps businesses to adopt sustainable practices that have a positive
impact on the environment. This includes reducing carbon emissions, promoting energy
efficiency, sustainable sourcing, and responsible supply chain management.

2. Social Impact: CSR allows businesses to create a positive impact on society by engaging in
philanthropic activities, supporting social causes, and giving back to the community. This
includes community outreach programs, employee volunteerism, and charitable donations.

3. Stakeholder Engagement: CSR helps businesses to engage with their stakeholders,

including customers, employees, suppliers, and communities. This creates a sense of trust
and loyalty, which is beneficial for the business in the long run.

4. Brand Reputation: CSR helps to enhance the brand reputation of the business. By being
socially responsible, businesses can differentiate themselves from their competitors and build
a positive brand image. This can result in increased customer loyalty and improved financial
performance.

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3.0 CONCLUSION

This report aimed to provide an analysis of a banking company, Maybank. In the first part of the
essay, the history of Maybank and the services it provides have been explained alongside with the
vision and mission statements. Subsequently, a SWOT analysis have been done whereby the
strength, weakness, opportunities, and threats facing the company are outlined. Based on this, it
has been discovered that Maybank has the largest number of branches in Malaysia but has limited
global penetration. Despite that, it has the opportunities to expand its business in the ASEAN
region.However, the current macroeconomic scenario across the globe may cause a threat to the
company as it aims to grow Islamic business in markets like Indonesia and Singapore. To add on,
the CSR activities conducted by Maybank have been listed as well. Some of Maybank's
contributions are donating over RM5 million to the Liver Transplant Centre in Hospital Selayang.
Other than that, Maybank has also provided opportunities to talented individual to ensure that they
receive proper education to reach their full potential, in conclusion, Maybank benefits the society
and nation in abundance with its contributions, strengths and opportunities it gets despite having
faced a few threats involving its competitors, banking safety issues, and so on.

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4.0 APPENDIX

 https://www.linkedin.com/pulse/importance-corporate-social-responsibility-creating-
impact-magazine
 https://www.coursehero.com/file/70543938/CONCLUSION-MAYBANKdocx/
 https://images.app.goo.gl/WfS7XFTwcMPagGVx6
 https://www.maybank.com/MaybankAR13/pdf/cr.pdf
 https://www.maybank2u.com.my/iwov-resources/pdf/client_charter/business-ethics-
charter.pdf
 https://www.maybank2u.com.my/maybank2u/malaysia/en/business/deposits/deposit_ac
count/sme_first_account.page
 https://www.maybank.com/investment-banking/sustainability/our_mission/index.html
 https://en.wikipedia.org/wiki/Maybank
 https://en.wikipedia.org/wiki/File:Maybank_first_Branch.jpg

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