Professional Documents
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Business Plan Mr. Bantuas
Business Plan Mr. Bantuas
TITLE PAGE
Submitted by:
Mohaimen A. Bantuas
May 2023
ACKNOWLEDGMENT
this business plan possible. The success and completion of this undertaking could not
be possible and attainable without the presence and participation of many people.
Therefore, the proponent of this business plan would like to express his gratitude and
instructor, for the help and the guidance in the improvement and revision of the
proponent’s paper.
To Angelina and Jamal Bantuas, the parents of the proponent, for unending
financial and emotional support, for always providing the needs and wants of the
proponents, and for motivating the proponents when things become overwhelming.
To the proponent’s friends, who are always there to support, motivate, and give
for providing quality education and knowledge and for the development of students’
Most importantly, to the Divine Being for the gift of life and for giving the
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TABLE OF CONTENTS
TITLE PAGE
ACKNOWLEDGMENT i
TABLE OF CONTENTS ii
CHAPTER I
Executive Summary 1
A. Type of Business 1
B. Name and Address of the Business 1
C. Name and Addresses of Enterprise Proponents 1
D. Product or Service 1
E. Objectives 2
F. Background 2
CHAPTER II
Marketing Plan 4
A. Products and Services 4
B. Market Research 5
C. Target Market 6
D. Demand and Supply Analysis 6
E. Projected Sales 7
F. Marketing Programs/Strategies 7
G. Marketing/Selling Expenses 8
CHAPTER III
Production and Operations Plan 9
A. Technical Production Description 9
B. Production or Operations Process 10
C. Labor Requirement 11
D. Production Schedule 17
E. Machinery or Equipment Requirement 18
F. Materials and Supplies Requirement 19
G. Plant or Factory Location 20
H. Utilities Requirement 21
I. Plant Layout 21
J. Waste Disposal System 22
K. Quality Control System 23
L. Production Cost 23
CHAPTER IV
Organizational Plan 24
A. Legal Form of Business 24
B. Organizational Structure 24
C. Qualification of Supervisor 25
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D. Office Equipment/Furnitures and Fixtures 25
E. Administrative Expenses 26
CHAPTER V
Financial Plan 31
A. Total Project Cost 31
B. Source of Financing 31
C. Project Financial Statement 31
C.1 Projected Income Statement 32
C.2 Cash Flow Projection 32
C.3 Pro Format Balance Sheet 33
D. Profitability Index 34
D.1 Return of Investment 34
D.2 Payback Period 34
D.3 Net Income: Sales Ration 35
E. List of Assumptions Used 35
CHAPTER VI
Supporting Attachment (Annexes) 37
A. Legal Documents 37
A.1 DTI Permit 37
A.2. BIR Registration Form 38
B. Price List from Suppliers 38
C. Commitment Letters, if any. 38
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CHAPTER I
Executive Summary
This chapter tackles the executive part of the business. It talks about the type of
business, the name and its address, the product or services offered, the objectives, and
the background that the entrepreneur has in mind for the business.
A. Type of Business
manufacture its own product that will be sold to the consumers. The product of the
The name of the business, Habhab, originated from the cebuano word which
means to gobble out, to eat hastily, or to pig out. Though the definition of the word
itself connotes something negative, the reason behind it is that, it is alright to pig out
or to eat hastily as long as you are eating nutritious food. The business will be
are no stakeholders involved. The address of the proprietor of the business is Road
D. Product or Service
The business will offer products and services. The products in this business
are different nutritious foods that will promote a healthy lifestyle in order to prevent
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occurrence of diseases such as Diabetes Mellitus, Hypertension, and many more.
Example of products are chopsuey, pinakbet, Caesar salad, Kani salad, and
cleansing juice.
On the other hand, services that will be offered are provision of calorie count
and identification of the macronutrients on each of the dishes in the menu, this
service will help health conscious individuals track and monitor all their nutrient
intake. Another service includes online food delivery in partnership with the grocery
and food delivery enterprises such as Food Pand or Grab, in the service consumers
will still be able to experience eating nutritious food at the comfort of their own home
E. Objectives
The company's goal is to offer and supply the most authentic, delicious,
cost-effective, and nutritious foods and beverages to all of the city's consumers.
some of the diseases that are common in our society because of an unhealthy
health-conscious or not.
F. Background
This business idea came into fruition due to the entrepreneur’s motivation to
help and raise awareness regarding health issues to the citizens at all ages within
the community. Lifestyle related diseases are still very rampant amidst the current
crisis the world is facing; hence, proper nutrition and diet contributes a big role in
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solving these health issues. Through this store, the entrepreneur wants to provide
healthy, nutritious, delicious, and affordable dishes in town. The restaurant may also
cooking which was acquired from his mother who is also fond of cooking. The
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CHAPTER II
Marketing Plan
This chapter consists of the marketing plans and strategies that the entrepreneur
has in mind. The chapter discusses the products and services that will be offered in the
business, market research, the target market, the analysis of demand and supply, the
Nutritious foods and beverages will be served everyday with a different menu
each day. One of the distinctive features of this restaurant is that it provides calorie
count and breakdown of macronutrient of each dish that the customer will order. For
protein, and carbohydrates will be provided. This strategy makes it easy for
health-conscious individuals to track their food intake every day. We make sure that
the calorie count and breakdown of macronutrients are precise and accurate by
Every Monday, Wednesday, and Friday foods in the menu include Caesar
Salad, Chopsuey. Grilled Chicken Sandwich, Beef Broccoli and Mushroom, and
Potato Wedges. On the other hand, dishes in the menu every Tuesday, Thursday,
and Saturday are Kani Salad, Pinakbet, Chicken Buffalo Wings, Beef Salpicao with
Potato, and Loaded Guacamole Nachos. As for the drinks and beverages Cleansing
Juice, Lemon Juice with Mint, Cucumber Juice, Apple Juice, Guyabano Smoothie,
Mango Shake, and Matcha Green Tea Shake will be offered. The beverages are the
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The business will not only serve dine-in customers, but also take-out and
delivery orders through Food Panda, Grab, and other delivery services.
B. Market Research
preferences. Forty-five (45) individuals have answered the survey. When asked
answered carinderia, 24.7% answered fast food chain, and 10.5% answered fast
food chain. 78.6% of the respondents answered yes if a healthy food hub will be
menu, and based on trend, respectively. 71.4% of the respondents answered ₱50-
₱100 when asked about the usual cost they spend on buying meals. It was followed
In terms of the frequency when buying food, 35.7% answered twice a day,
28.6% answered thrice a day, 21.4% answered once a day, 7.2% answered four
satisfied, and 7.1% answered dissatisfied. With regards to the taste of the foods or
answered dissatisfied, and 7.1% answered dissatisfied. Lastly, when asked about
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the menu variation by the existing restaurant, 53.6% answered neutral, 41.1%
C. Target Market
Subdivision, Brgy. Dadiangas West, General Santos City. The target market of the
business are the faculty, staff and students of General Santos Doctors’ Medical
well as the citizens of General Santos City and its neighboring city who commute
daily through the GSC Bulaong Terminal. Furthermore, the proposed business is
minute-walk from its target market so that consumers may not need to travel long
distances. The establishment's location is advantageous for both the business and
the clients.
The predicted population of clients that the firm will expect is around two
population of GSDMSFI, GFI, and average number of residents who commute daily
through GSC Bulaong Terminal. The entrepreneur anticipates possible and potential
issues that may arise in the future. Challenges with management flow, customer
service, expansion, and various setup and machinery issues are all predicted
ineffective Internal and external security measures, and lack of automation are also
possible issues that the proposed business may face in the future. Potential
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alternatives have been identified as a result of these concerns being foreseen and
projected.
E. Projected Sales
The projected sales every month will be approximately four hundred eighty
thousand pesos (₱480,000.00). The quota sales of the business per week is at one
F. Marketing Programs/Strategies
The primary rivals at this time are the numerous fast-food restaurants that
are well known in the area of General Santos City, including Jollibee, McDonalds,
KFC, Chowking, Mang Inasal, Ribshack, and many others. A restaurant that sells
Pastil, which is very convenient for the target customer, is also one of the main
Disadvantages of these fast-food chains mentioned above is that they are not
serving healthy meals that may affect consumers’ health which is linked to a higher
risk of obesity, digestive issues, heart diseases, type 2 diabetes, cancer, and early
death. The main goal of the proposed restaurant is to provide nutritious yet
utilized for advertisement. Local food bloggers will also be invited to spread the
information about the restaurant over the internet. Promotion and discount vouchers
during special events or holidays such as Valentine’s Day will also be used to attract
the customers.
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Moreover, another strategy that will be implemented by the proposed
business includes giving frequency cards to the customers. Frequency cards allow
customers to always come back to the restaurant because the more they return, the
more they enjoy benefits and discounts. Furthermore, there will be discounts given
especially to those who belong to senior citizens, and persons with disability (PWD).
G. Marketing/Selling Expenses
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CHAPTER III
Requirement, Plant Layout, Waste Disposal System, Quality Control System, and
Production Cost.
health-conscious individuals. Dishes in the menu vary from snack, appetizers, rice
meals, to main dishes. Moreover, the proposed restaurant will also offer a wide
range of drinks. The signature drink of Habhab is the Cleansing Juice which helps
Habhab menu.
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● The Green Meal- one of the combo meals in the menu which consist of one
serving of Caesar Salad and the signature Cleansing Juice. The Caesar Salad is
composed of romaine lettuce, parmesan cheese, raw eggs, virgin olive oil,
croutons, and lemon juice. Meanwhile, the cleansing juice is composed of lemon
● Most of the foods in the menu are rich in fiber for easy digestion and absorption.
This will also allow consumers to feel full easily in order to avoid
overconsumption.
In the process of production, the dish that will be prepared is based on the
supplies needed will be ordered or requested from local suppliers which will be
delivered directly in the restaurant. Once the ingredients are complete, the main
cook will start cooking the dish with the help of the assistant cook.
restaurant, the staff will greet them by saying, “Good day, have a healthy meal!”.
The customer can sit in any available seat they want. The waiter/waitress will hand
them the menu and they will be given ample time to decide. They can clap twice or
raise their hand to get the attention of the waiter/waitress and then they will just
enumerate their order. The usual waiting time is 10-15 minutes before their food will
be served. While waiting, the customers can watch entertaining videos that will be
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played on the television. They may also ask for the password of the Wi-Fi if they
wish to connect.
Once the food is served, they can enjoy eating it. The customer can clap their
hand twice or raise their hand again to get their bill. They can proceed to the
counter which is just near the entrance if they want to pay their bill. As they are
C. Labor Requirement
The staff needed to man the business is a total of ten (10) staff. The
Main Cook
Qualification:
Requirements:
● Curriculum Vitae
● Transcript of Records
● NBI Clearance
● Diploma
● 2 valid ID’s
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● Drug test
● PRC ID
Nutritionist/ Dietitian
Qualification:
course.
Requirements:
● Curriculum Vitae
● Transcript of Records
● NBI Clearance
● Diploma
● 2 valid ID’s
● Drug test
● PRC ID
Assistant Cook
Qualifications:
● Willing to be trained
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● At least graduate from senior high school and finish or have a NC II Cookery or
Requirements:
● Resume
● NBI clearance
● 2 valid ID’s
● Drug test
Dishwasher
Qualifications:
● Flexible
Requirements:
● Resume
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● NBI clearance
● Diploma
● 2 valid ID’s
● Drug test
Cashier
Qualifications:
● Willing to be trained
Requirements:
● Resume
● NBI clearance
● Diploma
● 2 valid ID’s
● Drug test
Waiter/Waitress
Qualifications:
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● Any gender is accepted and must have integrity
● Must have good physical health as they spend most of their working hours on
their feet
● Must be attentive
Requirements:
● Resume
● NBI clearance
● Diploma
● 2 valid ID’s
● Drug test
Janitor/Janitress
Qualifications:
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● Must be attentive
● Handle basic maintenance, building repairs, cleaning, and other janitorial work
Requirements:
● Resume
● NBI clearance
● Diploma
● 2 valid ID’s
● Drug test
Security Guard
Qualifications:
● Customer-oriented
Requirements:
● Resume
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● NBI clearance
● Diploma
● 2 valid ID
● Drug Test
D. Production Schedule
1 2 3 4 5 6
Monthly Inventory
Meeting of sales
and
stocks for
the week.
7 8 9 10 11 12 13
Requesting Inventory
ingredients of sales
and and
supplies stocks for
the week
14 15 16 17 18 19 20
21 22 23 24 25 26 27
Requesting Inventory
ingredients of sales
and and
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supplies stocks for
the week
28 29 30 31
and workplace efficiency; monitoring compliance with health and safety policies
and procedures.
● Flat Screen Television- to entertain customers while waiting for their food to be
served.
● Computer Set- for both internal and external communications via email,
messenger systems, conferencing and word processing. Also, this will be used
electronically.
restaurant.
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● Fryer- cooks foods extremely efficiently and quickly, and are often used for
● Griller- used for grilling meats such as grilled chicken or beef steak.
● Kitchen Utensils- could help the cook chop, slice, and neatly mince raw
ingredients.
● Cutleries- to serve and eat food without getting our hands dirty and messy. Basic
● Bowls/Plates- hold foods that will be served in the customer. This also helps set
the mood by complementing both the visual aspects of the food and also the
● Pan/Wok/Pots- used in cooking foods that apply high heat to produce browning,
● Glasses/Cups- hold drinks and beverages that will be served in the customer
● Blender/Juicer- extract natural juices within the fruits and also to smoothen or
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● Chicken- used in cooking dishes in the menu that requires chicken such as
● Beef- used in cooking dishes in the menu that requires beef such as beef
salpicao
Santos City. Barangay Dadiangas West with an area of 3.2443 square kilometers is
one of the urban barangays in General Santos City, was created by virtue of
Commonwealth Act No. 4413 dated February 27, 1939. The name Dadiangas
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derived from a thorny tree called by the B’laan tongue as “Dadiangas trees” which is
H. Utilities Requirement
● Electricity- to supply power to all machinery and equipment that will be used in
● Light- light creates the overall mood of the establishment, while allowing
customers and employees to move easily and comfortably around the space.
● Water- for washing and cleaning all the equipment that have been used and also
● Internet Connectivity (WiFi)- allows customers and the crew to have access to
I. Plant Layout
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2
The proposed business will be built in a 300𝑚 land. The proposed restaurant
has 21 tables built in it with a maximum capacity of 90 people. It has a kitchen, storage,
restaurants with trash and recycling pick up, composting and organics recycling.
Meanwhile, the waste disposal system was adapted from the Department of
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Segregation- all waste materials produced in the proposed business will be segregated
Collection- takes place when the LGU’s garbage collector track collects the waste that
Transportation- takes place when the LGU’s garbage collector track transports the
collected waste.
L. Production Cost
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CHAPTER IV
Organizational Plan
This chapter includes all that is needed to form an Organizational Plan. This
chapter consists of what Legal Form of Business is the business that the entrepreneur
wanted to have, Organizational Structure of the business, what are the Qualifications of
Proprietorship is owned and run by an individual. Since the restaurant is just being
B. Organizational Structure
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C. Qualification of Supervisor
● Computer Literate
● Laptop- used for editing advertisement materials and to prepare monthly reports
● Biometric- for attendance purposes such as the time in and time out of the
employees.
● Computer Set- to save the attendance of the employees or crew through the
botmetrics.
● Printer- to print all the report, payslip, and other important documents in the
business.
● Table & Chair- makes the office environment comfortable, pleasant and attractive
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● Cabinets/Shelves- to keep and hold all the pertinent data and documents in
scenarios or dilemmas.
● Record book- to record all the transactions that happened in the proposed
business.
● Ball pens and markers- essential for drafting documents, jotting down notes and
● Stationery- preparing documents and for decorating the interior of the restaurant
● Internet connection- to have an easy access to the internet and also for
communication purposes
● Office waste and recycling tools- to keep all the trash produced inside the office.
E. Administrative Expenses
Particulars Amount
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- Promotional Voucher
Contribution and Benefits ₱26, 861.08
- SSS
- PHIC
- PAG-IBIG
Contingency Fund ₱10, 000.00
hundred fifty-seven point eight pesos (₱175, 157.08). For the salaries, seven (7)
employees will be receiving an average minimum wage of ₱347.00 (Wage Order No.
XII-22 effective last July 09, 2022) per day for eight (8) hours multiplied by 24 working
days which is ₱8, 328.00 for each regular wage earner. Two (2) employees will be
receiving ₱15, 000.00 monthly and one (1) will receive ₱20, 000 salary every month.
The total wages combined will be ₱58, 296.00 + ₱30, 000.00 + ₱20 ,000.00 = ₱108,
296.00
start and end of 2023, the premium contribution of PhilHealth is 4.5% of the employee’s
basic monthly salary and will be shared equally by both employer and employee.
Whereas, the contribution for SSS is 9.5% for Employers and 4.5% for Employees
monthly salary. On the other hand, the contribution for PAG-IBIG is 3% from the
employees salary and also 3% for the employers if the employee is earning ₱5, 000.00
above. The total number expense of the contribution and benefits are, ₱15, 490.00 +
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Other administrative expenses include the payment for utilities such as
payment for water, electricity, and internet connection, office supplies, marketing and
promotion which includes the frequency card and promotional voucher which was
6 4 24
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Main Cook ₱15, 000.00 1 ₱15, 000.00
Regular Program ER EE
EE 382.50 -
EE 675 -
EE 900 -
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PAG-IBIG
1, 000-1, 500 1% 2% 3%
1, 500- 4, 999 2% 2% 4%
₱1,455.00 2 ₱2,910.00
₱1,930.00 1 ₱1,930.00
₱337.5 2 ₱657.00
₱450.00 1 ₱450.00
₱450.00 2 ₱900.00
₱600.00 1 ₱600.00
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CHAPTER V
Financial Plan
This chapter tackles the financial aspect of the business plan. This includes the
The total estimated project cost is ₱2,000,000.00. This includes the land,
B. Source of Financing
The source of financing the establishment of the business will be the owner’s
personal investment
HABHAB
Projected Income Statement
Year 2023
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Marketing Expenses 366, 000
The approximate yearly net income of Happy Foodie is ₱1, 092, 115.04. The total
operating expenses is ₱2, 167. 884.96 subtracted to the gross income of ₱3, 260, 000
HABHAB
Projected Cash Flow Statement
Year 2023
Cash Inflows
Investment 2, 000,000
Cash Outflows
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Payroll 1, 299, 552
HABHAB
Projected Balance Sheet
Year 2023
Assets
Non-current Assets
Current Assets
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Cash 1, 092, 115. 04
Liabilities
Owner’s Equity
D. Profitability Index
multiplied by 100.
The payback period can be calculated using the capital divided by its earnings.
The length of the payback period will be after 1 year and 10 months.
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(2,000,000.00/1, 092, 115. 04) = 1.83
The total net income that the entrepreneur can receive per year is approximately
₱1, 092, 115. 04. To get the sales ration, simply divide the annual gross sales by the net
income
● Financial & Resources - the funds and assets that finance an organization’s
● Schedules - a plan of things to be done and the time when they will be done.
business.
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terms, purchasing items, receiving and inspecting goods as necessary and
● Interest Rate - the amount charged over and above the principal amount by the
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CHAPTER VI
included when opening a business. This chapter includes the Lease Contracts, Price
A. Legal Documents
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A.2. BIR Registration Form
suppliers in order to help local businesses. With that, price lists from suppliers
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