RESEARCH METHODOLOGY

OBJECTIVE OF THE STUDY

The purpose of choosing this project is to know:
 Investors’ option for entry into a mutual fund.
a) Lump sum
b) Sip
 Comparative analysis between sip and lump sum.
 Investors delight when investment is through sip.
 Procedure for investment in sip.

SCOPE OF THE STUDY

Since the summer internship training is done in Kanpur, so the universe taken is from Kanpur
only.
This project will help existing/prospective investor to understand what are the various mode
of investment in mutual fund and why systematic investment plan gives better returns than
lump sum. So that investors can do better use of their hard earned money to earn more profit.
TYPES OF DATA
There are two types of data:
1. Primary data
2. Secondary data

Primary data is that data which is collected by the researcher as per his/her needs.
Secondary data is that data which is collected through references as websites, journals,
books, newspapers, magazines etc.

Sources of data collection

The data for research is collected in two ways: -

 Primary source
 Secondary source

Primary data is collected through questionnaire and interviewing the investors directly.
Secondary data which is used just for reference, is collected through magazines, factsheet of
icici PRU AMC namely “the prudent”.
RESEARCH DESIGN
This research is explorative and conclusive in nature because it aims to collect the data about
the behavior of investors in which way they invest in mutual funds. The research approach
used is survey based and the analysis is largely based on the primary data.

RESEARCH INSTRUMENT
Structured questionnaire: open- ended and close- ended.
CONTACT METHOD
Personal interview
RESEARCH APPROACH
Any methodology includes the overall research design, the sampling procedure and data
collection method. The methodology adopted by me for purpose of finding the investment
behavior of investors was direct survey method.

RESEARCH TYPE
Conclusive and explorative approach has been adopted in the study. As here the topic of
research problem has been explored so that hidden facts can come into the light and then the
final conclusion is given.
POPULATION
Kanpur city
SAMPLE SIZE
A sample size of 50 investors was chosen to meet the earlier mentioned objectives. The
Selection of sample was based on the following criteria: -

 People belonging to different strata of society.

 Servicemen working in government organization & private organization.
 Professionals who includes doctors, lawyers, teachers etc.