1.

Revenue forecast

Sale revenue forecast 2024

Number of clothes sold 300.000

Average price per unit 600.000 VND

Total sales of goods 180.000.000.000 VND

Cost of Sale

Cost per unit 250.000 VND

Unit sold 300.000

Total 75.000.000.000 VND

Gross Profit 105.000.000.000 VND

Expense

Marketing

Promotion coupons 25.000.000.000 VND

OOH (Posters, Billboard, Transit …) 20.000.000.000 VND

Website 50.000.000VND

Brand Ambassador 3.000.000.000 VND

Total 48.050.000.000 VND

General and Administrative

Rent expense 30.000.000.000 VND

Payroll 15.000.000.000 VND

Others 1.000.000.000 VND

Total 46.000.000.000 VND

Total Expense 94.050.000.000 VND

Profit 10.950.000.000 VND

2. Break–even
Uniqlo Vietnam's first-year sales revenue projection for Da Nang is 180 billion VND with
an average price of 600.000 VND per unit and a variable cost of 250.000 VND per unit.
The estimated profit for the first year is 10 billion VND.