UNIT: I, II

DEPARTMENT OF COMPUTER SCIENCE & ENGINEERING

INTERNAL ASSESSMENT TEST - I
Subject Code & Title: CCW332 & DIGITAL MARKETING
Sem / Year / Branch: VI / III / CSE Time: 2 Hours
Answer ALL questions
PART-A-(10x2=20 marks)
1. What are the key components of a digital marketing strategy?
2. What are the essential elements of a brand website?
3. What is the need for content marketing?
4. Give any two advantages of digital marketing.
5. How can search engine optimization be integrated into content marketing?
6. What is search engine?
7. List the types of SEO.
8. What are long tail keywords?
9. What is cost per click?
10.What is URL optimization?
PART B-(2x10=20 marks)
11.a) Describe the content marketing and its types in detail. (10)
Or
b) Illustrate in detail the opportunities for building brand website. (10)
12.a) Illustrate the working of search engine and its types. (10)
Or
b) Explain in detail the SEM components. (10)
PART C-(1x10=10 marks)
13. a) Explain the components of digital marketing. (10)
Or
b) Explain in detail the on-page techniques. (10)