TOPIC OVERVIEW

• Social Responsibility Definitions

• CSR- Corporate Social Responsibility
• The Role of Ethics
SOCIAL RESPONSIBILITY:
Social responsibility is an ethical theory that an entity,
be it an organization or individual, has an obligation
to act to benefit society at large. Social
responsibility is a duty every individual or organization
has to perform so as to maintain a balance between the
economy and the ecosystem.

Source Wikipedia.org
What is CSR?
Corporate social responsibility (CSR), also
called corporate conscience, corporate
citizenship, social performance, or
sustainable responsible business. CSR is a
form of corporate self-regulation integrated
into a business model.

The term “corporate social

responsibility” came into use in the
1960’s and has continued to gain
popularity.
CSR:
is a practice of business organizations
that accounts for the social and
environmental impacts that the
business operation creates.
POSITIVE or NEVATIVE?
HOW WE CAN PRACTICE CSR?
developing policies and business
practices that ensure the sustainability
of environmental resources, ethical
treatment of employees, and protection
of community welfare, among others.
“Corporate Social Responsibility has become
much more important to large and small
organizations because consumers and
employees are demanding it.”
-William Marre Published 11.23.13
Award Winning Author &
Expert on CSR
ETHICS:
The expression of the standards of
right and wrong based on conduct
and morals in particular society.
-Minor, Lamberton Human Relations 4th Edition
MORALITY:
A system of conduct that covers all
broadly based, mostly unwritten
standards of how people should behave
and generally conform to cultural ideals
of right and wrong.
-Minor, Lamberton Human Relations 4th Edition
 Ethics and Morals
both relate to “right” and “wrong” conduct.

However, Ethics refer to the series of rules provided to

an individual by an external source, e.g. their profession.

On the other hand, Morals refer to an individuals own

principles regarding right and wrong.
 ETHICS vs. MORALITY
ETHICS
Where do they come from? • Social system
• External
Why we do it? • Because society says it is
the right thing to do
What if we don’t do it? • We may face peer/social
disapproval of even being
fired from our job.
MORALITY
• Individual
• Internal
• Because we believe in
something being right or
wrong.
• Doing something against
one’s morals and principles
may affect individuals
differently
• Uncomfortable, remorseful,
depressed, etc.
 3 LEVELS OF
BUSINESS
RESPONSIBILITY
 3 LEVELS OF BUSINESS
RESPONSIBILITY

1. Duty Not to Cause Harm

2. Responsibility to Prevent Harm

3. Responsibility to Do Good
 1. Duty Not to Cause Harm

A business organization must not

cause harm, even if an action
that may result in avoidable harm
is not explicitly prohibited by law.
2. Responsibility to Prevent Harm
There are instances when a
company does not cause harm
but has the potential or the
capability to prevent harm from
occurring.
Example: Responsibility to Prevent Harm
One of the biggest and oldest
pharmaceutical companies in the
Philippines created a subsidiary
company to market and to distribute
generic medicines that are sold at
cheaper prices to cater to the poor.
Example: Responsibility to Prevent Harm

The main benefit of the people from this

initiative is the availability of cheaper
medicine, especially for the poor who
cannot afford to buy the more expensive
branded medicines.
Example: Responsibility to Prevent Harm

Thus, the company practices its

responsibility to prevent harm by
ensuring that affordable medicine is
available to the poor.
 3. Responsibility to Do Good

social responsibility to do
good things and make
society a better place.
 3. Responsibility to Do Good
Providing solutions to social issues and
giving support to education, arts, and
culture are some examples of activities
or programs that business organizations
can do in line with this responsibility.
Example: Responsibility to Do Good
Example: Responsibility to Do Good
 The Benefits of
Strong Employment
Relations
The Benefits of Strong Employment Relations

Maintaining a strong employer

and employee relationship can
be the key to the ultimate
success of an organization, the
results are advantageous.
What may be the possible
benefits if you maintained
strong employment
relationship?
The Benefits of Strong Employment Relations

1. Productivity
2. Employee Loyalty

3. Conflict Reduction
1. PRODUCTIVITY
It measures how efficiently
production inputs, such as labor
and capital, are being used in an
economy to produce a given level
of output.
1. PRODUCTIVITY
Companies that have invested in
employee relations programs have
experienced productivity, and therefore
the increased productivity leads to
increases in profits for the business.
2. Employee Loyalty
Employees who are devoted to the
success of their organization and
believe that being an employee of
this organization is in their best
interest.
2. Employee Loyalty
Creating a productive and pleasant
work environment has a drastic
effect on an employee’s loyalty to
the business, it encourages a loyal
workforce.
3. Conflict Reduction
Conflict may occur between co-
workers, between supervisors and
subordinates, or between service
providers and their clients or
customers.
3. Conflict Reduction

When a work environment is

efficient and friendly the extent of
conflict within the workplace is
reduced.
Group Activity: Think of ways on how to achieve
Strong Employment Relations:

1. Productivity
2. Employee Loyalty
3. Conflict Reduction
Thank You!