The ways of resolving the pain:

As we discussed previously that company has two main pains which are the competition
between the different companies & the increasing in prices of the used technological methods,
Therefore, our company used the below ways to resolve the mentioned pains:
a) Competition:

Know the Customers: Our marketers know their customers’ purchasing patterns, which is certainly
helpful to track. But there is so much more information they can be using to continue refining your
marketing plans such as Facebook analytics, it helps us to better understand what ultimately
triggers the customer to make a purchase.

 Highlight the Difference: We can use the differences to learn how to handle competition in
business such as our partnership with the most leading companies like Cisco, Nokia &
Samsung and working with them in different business fields like: Wireless communication
systems, Telephony system & Data networking FTTx in addition to developing internal art
of technology such as working on initiating the big data analytics dashboard solution
.

Target New Markets: When you have one market locked down, feel free to expand to new
markets, this is our company marketing strategy as we take the responsibility of introducing
every new in the field of telecommunications, for examples:

E-learning: 3alemny is an e-learning solution for high school programs . It aims to bring
private tutors closer to their students & broaden their student database , while improving the
quality of education attained by students. 3alemny is the first of it's kind in the Arab world .

Video Surveillance and CCTV: Public and private CCTV deployed for Monitoring public areas

those used for surveillance that may need monitoring such as banks, airports, military

installations, and convenience stores to detect incidents and to coordinate responses ,Also

Recording events for use as evidence and to inform investigations

CCTV control rooms may deal with information from many cameras. 'Smart' technologies with

variety of quality and performance options and extra features (such as motion-detection and
 email alerts) that can alert operators to pre-determined people, registration numbers or

incidents.

A geographic information system (GIS) integrates

GIS and Fleet control :
hardware, software, and data for capturing, managing, analyzing, and displaying all forms of geographically

referenced information. GIS also provides a platform for integrating data from existing workforce , fleet, and

customer management systems so you can get the most out of your IT investment.

B) increasing in prices:
 - Simply raising prices amid inflation has
the potential to hurt customer
relationships and Opportunity exists to
forge a new partnership with
customers, helping address their pain
points while preserving margins
 There are five key ways for our
company did in order to ADAPT to
sales-led pricing while
maintaining long-term value.
 1. Adjust discounting and promotions for all services & products
that offered.

2. Adding and creating complementary products & services & offering them with the same
price such as the data analytics dashboard technique which has an important impact in
data integration, data visualization & finally business intelligence.
3.