Management Marketing II

Product Sound
like a
s

plan

Great
idea!
Line
Discussion
On it!

Let's get
started
 Agenda

Key Features Sales

Competitive
Overview & &
Analysis
Benefits Marketing Strategy
Members
Yash Agrawal
Aarav Mathur
Amaan Ahmed
Vairtvi Singh
Let's get
started
 Product A
The Ultimate
Productivity Hub
Overview Features
Seamlessly integrates with
various devices, providing a
centralized platform for
efficient task management,
of
collaboration, and data
synchronization.
Product Line
Streamlines workflows,
enhances communication
among teams, and boosts
Benefits
productivity through intuitive
interfaces and intelligent
automation.
Product B Product C
Next-Generation
Creative Power Unleashed
Connectivity
Employs state-of-the-art
technologies to deliver
unparalleled performance
Utilizes cutting-edge
connectivity
technologies such as 5G
for graphic design, video and IoT integration to
editing, and content creation create a seamlessly
tasks. connected ecosystem.
Enables professionals and
Facilitates real-time data
enthusiasts alike to unleash
exchange, remote
their creativity with fast
monitoring, and smart
rendering speeds, advanced
device management,
editing tools, and seamless
ushering in a new era of
project management
efficiency, reliability, and
capabilities.
connectivity.
Key Features & Benefits
Innovative Design : Advanced Technology :

Our product line features a Incorporates the latest benefits

unique product features and advancements in technology to
benefits and innovative design deliver exceptional
that sets it apart from performance.
competitors.

Durability & Reliability : Customizable Options :

Built to last, our products are Offers a wide range of

known for their durability and customizable options to meet
reliability. the unique needs of each
customer.
Target Market Analysis
How to Identify & Analyze your Target Market

Our product line is

targeted towards
tech - savvy
individuals in the age
range of 18 - 35. They
are typically urban
dwellers who value
convenience and are
early adopters of new
technology.
 Customer Segments

Students and young professionals

who are always on the go and need
products that fit their busy lifestyle.

Social media enthusiasts who enjoy

sharing their experiences with friends
and followers.

Fitness enthusiasts who prioritize

health and
wellness in their daily lives.
 Competitor A Competitor B Competitor C

Similar product line with a Premium product line with a

Competitive
Emphasizes affordability
focus on quality and focus on luxury and
and value for money
durability exclusivity

Analysis Offers a wide range of

options to cater to different
customer preferences
Targets price sensitive
customers with budget
friendly options
Offers unique and high end
features not found in other
offerings
Before we go, let's list down our
action points.
Limited product range but
Strong brand presence and Targets affluent customers
strong customer
loyal customer base who value luxury and status
satisfaction
 Sales & Marketing Strategy

Target Channels Messaging

Online Platforms Retail Partnerships

Create a
Highlight the compelling
unique features brand story that
Utilize social media Collaborate with
and benefits of Emphasize the resonates with
platforms, online established retailers to the product line. the target
marketplaces, and the showcase and sell the value
proposition and audience
company website to product line in physical
how it solves
reach a wide audience. stores customer pain
points.