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Enterprise Plan Manual
Enterprise Plan Manual
Enterprise Plan Manual
Prepared by:
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Rationale
Enterprise
production is called enterprises. For the manager/farmer to have a guide what to do,
recommended. The enterprise plan is generally prepared after the project feasibility
study has shown the viability or feasibility of the enterprise. It focuses on the most
promising scenario presented in the feasibility study. It can be revised during the
Objectives
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The enterprise plan is sometimes called business plan. It differs from
feasibility study because the feasibility study is conducted to evaluate if the chosen
conduct only the screening process because deciding what product to offer in the
market is the most difficult one. Now, try to think of possible business or enterprise
you would like to engage. You can get ideas from your friends, environment, and
opportunities it’s the time for you to go into screening process to narrow down your
The screening process involves macro and micro screening stages. In macro
screening, similarly called personal level screening, there are five criteria namely,
family support. After macro screening, micro screening or firm level screening will
follow using the criteria like market demand, technology, availability of labor/skills,
government support. Once you have decided which business to go into, subject it to
resources (7Ms) analysis for the money, materials, machines, methods, manpower,
management, and moment(time). The resource analysis identifies the strengths and
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are those factors that contribute to the success of the prospective business.
Weaknesses refer to factors which may cause the business to fail. Opportunities
gives you an indication whether the business can survive or not. Therefore, the
shown its viability. If the proponent will just undergo screening process, it should be
indicated that the strengths is greater than weaknesses and more opportunities than
There are four major parts of an enterprise plan. These are marketing,
I. Marketing plan
focuses on the marketing mix which includes the brief description of the product,
place of distribution or the target market, promotion, and price of the product to be
a. The product
specify the weight, size, dimensions, brand name, and various uses.
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State also the present market situation like similar products offered in
their capacity to offer the product in the market and the estimated
This emphasizes the place where the farmer sells his/her end
product. This indicates on how the farmers would bring the product to
c. Promotion
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newspapers, radio or tv? Or will you use posters, flyers, signboards,
etc? Will you have promotional gimmicks like free taste, Buena mano,
etc? How much will you spend for these promotional efforts?
cucumber of the other farmer, other factors being equal. So, if the
your product.
d. Price
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cannot dictate his price unless he will differentiate his product through
and unit pricing are also important to attract buyers. Price lining is
such as table egg’s prices vary from small, medium, and large sizes.
Unit pricing is pricing product in two or more units like 3 whole durian
e. Location
The proponent has to draw also the location of the project. It will be
This part of the enterprise plan discusses the costs of producing a product or
providing a service from planning to actual operations. This includes the production
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process, field/building lay-out, waste disposal, raw materials and labor
requirements.
a. Production Process
like in the field. Building lay-out may be done to those who would want
the animal production like poultry and selling area lay-out for those
c. Waste Disposal
How are you going to dispose your wastes? How much will it
cost? Can you recycle them? Or can you utilize them as other income
sources?
have to answer questions like : What equipment will you need for your
business? How much does each one cost? How many do you need
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annual depreciation charges. This is necessary because properties
and equipment costs are not expenses but are considered assets as
asset due to use, wear, tear, age & technical obsolescence. The most
depreciation is the same for each full year of an item’s life. It can be
Where:
Cost is the price paid for the asset, including taxes, delivery
fees, installation, & any other expenses directly related to placing the
asset into use. Useful Life is the number years the asset is expected
value of the asset at the end of its assigned useful life generally
expenses & estimate profit and can be a calendar year or fiscal year.
considered while fiscal year is any twelve (12) months that begins on
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some date other January. You can also prepare financial statements
Table 2.1 Fixed Investment and Depreciation schedule for property and equipment
Particulars Acquisition Quantity Total Life Annual Depreciation charges
Cost Cost span(in Year1 Year 2 Year 3
years)
Land*
Building
Machineries
* It will only depreciate in terms of soil fertility though generally it will not.
e. Production Schedule
firm.
Example:
Table 2.2 Production schedule for cucumber production (0.1 ha) 1st cropping
Class B 2,000 kg
Class C 1680 kg
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f. Direct and Indirect Raw Material Requirements
Direct raw materials are those materials that will be used for the
production while indirect are those materials that would still exist even
without the production but indirectly part of the activities. What raw
material requirements? For each type of direct material, how much will
Examples:
Fertilizers 9 kg 19 171.00
This reflects the number of direct labors required for the operation.
How long does it take to complete the step or activity? How many people will
you need to complete each step or activity? How much are you going to pay
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your employees? Are you going to give any salary increases in the next three
years?
h. Administrative expenses
include salaries and wages for the hired labors and management,
office supplies, rent for land, buildings, machineries, utilities for water
Example:
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III. Organization Plan
This section discusses the legal form of business. This also includes
a. Form of Ownership
corporation.
b. Organizational Structure
tasks associated with these functions. In marketing, who will sell your
c. Personnel Functions
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IV. Financial Plan
This focuses on the viability of the business. This includes fund source, total
production cost, financial statements like income, balance sheet and cash flow to
a. Source of Funds
the owner.
Total project cost should include all the costs of resources used for the
to its opportunity cost. It may refer to the value of the land if such will be rented
by somebody with the same purpose. If the owner will be the manager/farmer
then he should also consider his cost. If at the same time, the owner could have
the same value should be considered as part of his management fees. In the
same manner, the capital to be used in the business will also have its
opportunity cost which is the interest in the banks. If the bank offered an interest
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rate of 10% per annum and the capital is intended to be used for less than a
Land Preparation
Plowing 230 MAD 2 460.00
Harrowing 230 MAD 1 230.00
Drainage
Drainage canal 150 MD 2 300.00
Establishment and
Maintenance
Staking 75 half day 2 150.00
Planting 150 MD 1 150.00
Watering 38 Application 5 190.00
Thinning 75 half day 1 75.00
Trellising 150 MD 2 300.00
Weeding 75 half day 3 225.00
Pruning 75 half day 1 75.00
Fertilizer Application 75 application 2 150.00
Spraying 75 application 3 225.00
Harvesting 38 cycle 32 1, 216.00
Total 3, 746.00
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Table 4.3.Details of Supplies and Materials
Total 1,894.00
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c. Projected Income Statement
and the net income. Revenues are the total value of your product before
Expenses are the total cost of producing the product. If the enterprise
difference between total Revenues and total Expenses. The heading of the
income statement contains the name of the enterprise, name of the financial
statement being prepared, and the accounting period or the period covered
Revenues/ Sales
Class A Php44, 299.00
Class B 11, 504.00
Class C 2,211.00
Expenses
Labor 3, 746.00
Supplies and Materials 1, 894.00
Tools, Equipment and other Investment cost 17, 597.50
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d. Projected Cash Flow Statement
inflows and cash outflows transaction of the enterprise. Cash inflows like the
initial investment, net income, etc. Cash outflows are those transactions like
loans, and others. These are taken from the three major farming activities ,
that is, production, investment, and financing activities. The heading of the
example.
Cash Inflows
Revenues Php58,014.00
Investment by owner 3, 237.50
Loans 20, 000.00
Cash Outflows
Purchases of Raw materials 1, 894.00
Purchases machineries 0.00
Purchases of equipment, tools&others 17, 597.50
Withdrawals 0.00
Payments of Loans 10,000.00
Payments of Labors 3, 746.00
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e. Projected Balance Sheet
of time. Its purpose is to estimate net worth or owner equity by valuing & organizing
requirement that the ledger be in balance through the basic accounting equation of:
If assets are not greater than liabilities, the business is insolvent & a
as they come due w/o disrupting the normal operation of the business.
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It is also imperative to familiarize the three major parts of a balance sheet.
2. It can be used to produce other goods that in turn can be sold for cash at
a. liquid assets—goods that have already been produced such as grain, can
b. Current assets—the more liquid assets, w/c will either be used up or sold
d. Intermediate assets—defined as less liquid than current assets and with a life
e. Fixed assets—are the least liquid and have a life greater than 10 years
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a. current liabilities—are financial obligations that will become due & payable
within one year form the date of the balance sheet, and will therefore cash
be available in those amounts within the next year. ex.: accounts payable
Ex.: loans where the money was used to purchase machinery & breeding
livestock
C. Owner Equity—represents the amount of money left for the owner of the
business should the assets be sold and all liabilities paid as of the date of the
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CBB Cucumber Enterprise
Projected Balance Sheet
For the 1st cropping ended February, 2009
ASSETS
Cash -------------------------------------- Php48, 014.00
Noncurrent assets ------------------------------------- 0.00
LIABILITIES
Current Loan Payable ----------------------------------------- 10,000.00
OWNER’S EQUITY
Initial Investment -------------------------------------------- 3, 237.50
Net Income --------------------------------------------- 34, 776.50
f. Financial analysis
1. Return on Investment(ROI)
owner’s investment or the amount earned per 100 peso invested. ROI acceptable
value is equal or greater than the lending rate of the banks. If the average lending
rate of banks 24% per month, then ROI should be equal or greater than this value in
1 year period. It means that the higher the ROI the better. It is computed using the
following formula:
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Example:
= 149.66 %
This means that in every 100 peso invested by the owner, the
return is almost 150 pesos This implies that owner’s investment earns
nearly doubled.
2. Liquidity Analysis
a. Working capital
= Php38, 014.00
3. Solvency Analysis
equity. It is a way to analyze the business debt & to see if all liabilities
could be paid off by the sale of all assets. There are three ways we
equity ratio. For simplicity, we will just use debt to asset ratio( D/A).
D/A ratio measures what part of total assets is owed to lenders and
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should have a value of less than 1.0 and even smaller values are
preferred. Thus,
= 0.21
This means that only 21% of the total assets will be owed to
lenders and 79% will be owned by the proponent at the end of the
cropping.
g. Break-Even Analysis
The BEP measures the output price needed to just cover all
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Example:
= P9.89/kg
This means that the enterprise can have the break-even at a price of
P9.89/ kg. At a given price, the business is in ―no gain, no loss‖ condition. This
does not mean that the business owner will cease his production if break-even
exists. Instead, this sends signal to the farmer that if the price is P9.89/kg, he
must have an output of 2350kg. This implies further that for him to earn profit at
a given price, his production must be higher than the expected yield.
costs at a given output price or market price. It is computed by dividing the total
Example:
= 1,549.16 kg*
This means that the volume of production where ―no gain, no loss‖ condition
exists is 1, 549.16 kg. If the BEP sends signal to the farmers at what price he is
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at break-even, the BEV also tells the farmer at what volume he is at break-even.
This also dictates the farmer to produce higher than the break-even volume for
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WORKPLAN
This section indicates the schedule of activities to be done when the enterprise is to
be implemented. This could be daily, weekly, or monthly. If you will use short-term
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SOURCES/ REFERENCES
Costales et al. (2000), Economics: Principles and Applications. JMC Press, Inc.
Quezon City Philippines
Jones, G.R. and George, J.M. (2003), Contemporary Management ,3rd edition by
McGraw-Hill.
Kay, R.D. and Edwards, M.E.(1999), Farm Management , 4th edition, Mcgraw-Hill.
Unpublished Report
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ENTERPRISE PLAN OUTLINE
I. Executive Summary
Project Title: _________________________________
Name of the Proponent: _______________________
Location: ___________________________________
Total project Cost: ___________________________
Source of Fund: _____________________________
Project Duration: ____________________________
II. Marketing Plan
A. Product
B. Place of Distribution
C. Promotion
D. Price
E. Location
V. Financial Plan
A. Source of Funds
B. Total Production Cost
C. Projected Income Statement
D. Projected Cash Flow Statement
E. Financial Analysis
a. Return on Investment
b. Liquidity Analysis
c. Solvency Analysis
F. Break-Even Analysis
a. Break-Even Price
b. Break-Even Volume
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VI. Appendices
A. Work Plan
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