EXECUTIVE SUMMARY/BUSINESS PLAN SYPNOPSIS

Sweet & Savoury Street is running business of cake or pastries. We sell various types of
cakes and pastries. Our main objectives is to become market leader in the production and also
as a source of reference, inspiration to entrepreneurs who wants to start up business.

Our company plans to produce different flavours of pastries and cakes in the market with an
affordable price. Our company also wants to satisfy our customers with best service and
quality product. We start up this business to continue pursuing our interest in culinary
industry and to open our own bakery. We are also specialized in customize orders for cakes
during special occasions and celebrations.

We plan to take full advantage to expand our business location near Behrang 2020 area like
Tanjung Malim and Slim River. We decide to open branches in other states when our
business is financially stable. Our company is headed by our Chairman Herasiny a/p
Pushpanathan. The business is by Chairman, Administration Manager, Marketing Manager,
Operating Manager and Financial Manager. This structure is suitable for Sweet & Savoury as
this organisation emphasizes the expertise to produce high quality of products. Hence, pricing
will be set based on the objectives to get reasonable profit.