Graphic Design -Level I: Fundamentals of Graphic Design (Photoshop & Page

Maker)

COURSE TITLE
Total Credits: 1 L T P S R O C
Fundamentals of Graphic Design Total Hours : 30
(Photoshop and Pagemaker)
Intake : 30 0 0 2 0 0 0 1

Course Description: Fundamentals of Graphic Design course covers essential principles of design
using Adobe Photoshop and Pagemaker. Explore basic concepts such as layout, color theory, and
typography. Gain hands-on experience in image editing and document creation. Develop skills in
creating visually appealing designs for various media. This course is ideal for beginners seeking a
foundational understanding of graphic design tools and techniques.

COURSE OBJECTIVES:

1. Understand the foundational principles of graphic design, including layout and composition
2. Gain proficiency in using Adobe Photoshop for image editing and enhancement.
3. Develop skills in document creation and layout design using Pagemaker.
4. Explore the principles of color theory, typography, and visual hierarchy in design.
5. Apply acquired knowledge to create effective and aesthetically pleasing graphic designs for
different purposes.

COURSE OUTCOMES:
 Demonstrate proficiency in utilizing Adobe Photoshop for image editing, retouching, and
manipulation.
 Apply principles of layout and composition learned in Pagemaker to create visually engaging
designs.
 Develop a strong foundation in color theory, enabling the creation of harmonious and impactful
designs.
 Showcase competency in typography, understanding how to effectively use fonts and text
layout in graphic design.
 Produce a portfolio of diverse graphic designs, reflecting the ability to apply learned concepts
to real-world projects and challenges.
 Lecture/ Topic to be Covered Contact
Practical No. Hrs
Introduction to Graphic Design: Fundamentals, Graphic Design
L-1 2
Software and Tools, Application, Ethical and Legal Considerations
Fundamentals of Adobe Photoshop: Introduction, Basic Image
L-2 Editing Techniques, Advanced Editing Tools and Features, 2
Working with Text and Typography.
Pagemaker Basics: Adobe PageMaker, Document Setup and Page
L-3 Layout, Text Formatting and Typography, Graphics and Images in 2
PageMaker.
Layout and Composition: Principles, Typography in Layout Design,
L-4 Grid Systems and Structures, Color and Visual Harmony 2
Color Theory: Color Basics and Color Models, Color Harmony and
L-5 Schemes, Psychology of Color, Color in Digital Design. 2

Typography Essentials: Font Selection and Pairing, Typography

L-6 Hierarchy and Emphasis, Layout and Alignment, Web Typography
2
Graphic Design for Print: Print Design Fundamentals, Typography
L-7 2
in Print Design, Color Management for Print
Digital Media Design : User Interface (UI) and User Experience
L-8 (UX) Design, Web Design and Responsive Design, Interactive 2
Design and Animation
Logo Design Principles: Simplicity and Memorability, Versatility
L-9 2
and Scalability, Relevance to Brand Identity
Poster and Brochure Design: Layout and Composition in Poster and
L-10 Brochure Design, Visual Elements and Graphic Integration, 2
Typography and Text Considerations
Visual Identity and Branding: Brand Strategy and Positioning,
L-11 Visual Elements of Branding, Brand Communication and 2
Consistency.
Designing for Social Media : Visual Consistency Optimizing
L-12 Designs, Adhering to Trends and Platform Updates 2
Infographics and Data Visualization : Choosing the Right
L-13 Visualization Techniques, Designing Engaging 2
Portfolio Development: Project Selection and Curation, Visual
L-14 Presentation and Design, Project Descriptions 2
Real-world Challenges in Designing: Keeping Up with Design
L-15 Trends and Technology, Managing Creative Blocks 2

TOTAL HOURS 30 HRS