MILESTONE FILMS | PEPSODENT INDIA 2024 | AGENCY : MULLEN LINTAS | DIRECTOR : SHARMISTA NAG

EXECUTIVE PRODUCER : AJAY VASU | CREATIVE PRODUCER : RAHUL KAPOOR

SHOOT DAY : 28.03.2024

Pre Call Production : 7:00 AM Art : 7:00 AM Director / DOP : 8:00 AM (O/C)
Camera + Track & Dolly : 7:00 AM HMU + Cast : 8:00 AM Roll Ready : 10:00 AM (Rehearsal) /10:30 AM (Shoot)
PA System : 10:00 AM

BREAKFAST : 8:00 AM - 8:30 AM

FILM 1 : PEPSODENT INDIA 2024

ART ACTION PROPS : DENTAL CLINIC SETUP : 1. Segway (Kid to practice the skidding & stopping) ; 2. Dental drill in working condition ; 3. Equipment tray ; 4. Dental
Bib ; 5. Clean Gauze to ll the mouth
PRODUCTION REQUIREMENTS : Pepsodent Pack * 20
COSTUME : Dentist Kid : Shirt and tie with Lab Coat( With Pepsodent Logo ) Accessories : Tooth print on Tie, Surgical mask hanging from the neck.
2. Patient : Shirt, Pant (As per Post PPM deck)
3. Dental Assistants : Scrub jacket with casual clothes inside (to avoid green & light pink colours) + Mask & Surgical Cap + Surgical gloves.
HMU : 1. Dentist Kid : Plain look, Look with specs ; 2. Patient : As per HMU stylist,Eyebrows to be lled.

Dentist Kid : On Location : 9:00 AM ; On Set : 10:30 AM (Rehearsal) ; 11:00 AM (Shoot))

Patient : On Location : 8:00 AM ; On Set : 9:30 AM (Rehearsal) ; 10:00 AM (Shoot)
Featured Dental Assistants (3) : On Location : 8:00 AM ; On Set : 9:30 AM (Rehearsal) ; 10:00 AM (Shoot)

1. DENTIST KID : RITHVIK 2. PATIENT : MARTIN JHISIL

DENTAL CLINIC : 10:00 AM - 1:00 PM

10:00 AM - 10:30 AM

1. The lm opens with a close up of middle aged 2. We pull out and see that he is trying to get of his chair
man sitting on a dentist’s chair in pain. while two assistants hold him and try to put him back on
his seat but he resists .

10:30 AM - 11:00 AM

3a. The uncle who is in pain and not wanting to do 3b. Next uncle puts his left leg up as part of his struggle 3c. We thus see a gradual escalation of this struggle .
any further treatment , removes his dental bib and to get up and the assistant puts the leg down and back on
gets up to leave but one assistant pushes him back his seat. This time the uncle gets up in full force but

We hear the sfx of dishoom We hear the sfx of dishoom

1

fi
fi
fi
 10:30 AM - 11:00 AM 11:00 AM - 11:30 AM

3d. Both assistants put their hand on the uncle’s 6. Uncle eases out , realises his mistake . There is a 6a. (Post End PW) He looks at the pack ,says
shoulder and pushes him back to the seat . change of expression from distress to relief . “pepsodent” (as if he received some good news).
We hear the sfx of dishoom

12:00 PM - 1:00 PM

4. We see Rithvik dressed as a dentist entering frame
on a Segway. The struggle stops as they see Rithvik
entering . He is looking at the uncle in a calm and
composed manner .
5. POV : Rithvik shows the pepsodent pack and says.
Rithvik : Uncle, instead of doing Dishoom Dishoom
here, you should do Dishoom Dishoom with
Pepsodent, daily!
(Tamil) : Uncle indha Dishoom Dishoom laan veetla
pannunga, Daily Pepsodent paste vechu!
(Tamil Option) : Uncle indha Dishoom Dishoom laan
veetla pannunga, Pepsodent vechu!

LUNCH : 1:00 PM - 2:00 PM

FILM 2 : PEPSODENT INDIA 2024

ART ACTION PROPS : DENTAL CLINIC SETUP : 1. TV on a stand.

PRODUCTION REQUIREMENTS : Pepsodent Pack * 20
COSTUME : Dentist Kid : Shirt and tie with Lab Coat( With Pepsodent Logo ) Accessories : Tooth print on Tie, Surgical mask hanging from the neck.
HMU : 1. Dentist Kid : Plain look, Look with specs

Dentist Kid : On Set : 2:00 PM (Rehearsal) ; 2:30 PM (Shoot))

1. DENTIST KID : RITHVIK

DENTAL CLINIC : MASTER AXIS : 2:30 PM - 3:30 PM

1a. Rithvik dressed as a dentist. He is standing in a 1b. Rithvik : Is your toothpaste working even now? No, 1c. He picks the Pepsodent toothpaste in front of him,
dentist’s room . Rithvik knocks the camera ( as if na!
drawing attention to the audience’s screen ) and (Tamil ) - Unga toothpaste ippavum vela seiyudhaa?
says, Illa-la!

2
1d. Shows it to the camera and says, 2a. Pan to Tv screen. 2b. Animation to play on screen.

Rithvik : Only Pepsodent's Germicheck formula

does Dishoom Dishoom...
(Tamil)- Pepsodent Germicheck formula
mattumdhaan Dishoom Dishoom pannum...

AGAINST CHROMA : 4:00 PM - 5:00 PM

End slate of product window. (FILM 1) End slate of product window. (FILM 2)

SHOOT WRAP : 5:00 PM

CREATED BY : Priyanka Pal (Chief AD)