Lesson 3 Module 1 (5 Forces of Competition)

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Republic of the Philippines

Department of Education (DepEd)


Region VIII (Eastern Visayas)
Division of Leyte

ATTY. ROQUE A. MARCOS MEMORIAL SCHOOL


SCHOOL ID: 303342
LESSON PLAN
Teacher KRISTINE T. ESTABILLO Learning Area ENTREPRENEURSHIP
Teaching Date February 7, 2023 Grade Level 11
Teaching Time Quarter III
I. Learning
Targets/Specific
Objectives
A. Content Standards The learner demonstrates understanding of concepts, underlying principles, and processes of
developing a business plan.
B. Performance The learner independently or with his/her classmates presents an acceptable detailed business
Standards plan.
C. Learning Students shall be able to…
Competencies/ Recognize a potential market (TLE_ICTAN11/12PC-Ia-1)
Objectives
Specific (Daily) Provide the series of learning activities the Grade 11 learners are expected to do the
Objective/s following 80% accuracy;
Discuss the forces of Competition Model
II. Learning Content
A. Topic The Entrepreneurial Process of Creating New Venture
B. Concept It is also known as the “five forces of competition,” An industry environment is
a competitive environment. Regardless of what product or services you have, competition is
always present.
Competition – it is the act or process of trying to get or win something.
For example, the prices are lower when there is a competition among the stores.
These are the five forces competing within the industry:
1.Buyers
2. Potential New Entrants
3. Rivalry among Existing Firms
4. Substitute Products
5. Suppliers

C. Integration to other Entrepreneurship to English


Learning Areas
D. Values Formation: Recognize potential market in one’s locality/town.

E. Local Heritage Theme:


F. Philosophy: Progressivism
G. Code of Ethics: (Cite Article II. Section 4
specific Article Section) Every teacher shall possess and actualize a full commitment and devotion to duty.
III. Learning Resources
A. References
1. Teacher’s Guide Pages
2. Learner’s Material Learners Worksheet
3. Textbook Pp. None
4. Additional Materials Entrepreneural Modules
from LR portal
B. Other Learning www.scrib.com
Resources www.coursehero.com
IV. Procedure:
A. Reviewing previous Drill: Spelling Bee
lesson Review:
The teacher will ask the following questions.
What have you learned from our previous lessons?
B. Establishing a purpose Guided Question:
for the lesson
What is the weather today?

How can we apply the weather for a great opportunity in a business ?

C. Presenting Presentation of the New Lesson/Objectives of the New Lesson:


examples/instances of the The teacher will reveal the objective for today.
new lesson Objectives:
Discuss Entrepreneurial Ideas and Essentials in Entrepreneurial Seeking

D. Discussing new Students will give their ideas about the words/terms below
concepts & practicing
1. Competition
new skills # 1
2. Buyers
3. Substitute
4. Potential New Entrants
5. Rivalry
E. Discussing new Students will make a concept on how these words connected to one another.
concepts & practicing
new skills # 2

F. Developing mastery It is also known as the “five forces of competition,” An industry environment is
a competitive environment. Regardless of what product or services you have, competition is
always present.
Competition – it is the act or process of trying to get or win something.
For example, the prices are lower when there is a competition among the stores.
These are the five forces competing within the industry:
1.Buyers
The buyers are the one that pays cash in exchange to your goods and services. For
example, the influenced of the price or in the bargaining strategy. The buyer has a strong and
magnified bargaining power. The threat of its bargaining power will be less if the following
factors notice:
2. Potential New Entrants
defined as the one who enters something. For example, the level of capital
requirements, if the business requires huge capital, new entrants should decline to join the
business. This gives a threat to the business. This can be notice if there is the presence of the
following factors:
3. Rivalry among Existing Firms
Rivalry is a state or situation in which people or groups are competing with each
other. For example it depends on the Marketing strategy of your competitor, like giving
freebies and special offers. The intensity of rivalry among existing firms is characterized to
the following factors:
4. Substitute Products
Substitute means anything that takes the place or function of another. For example,
the consumers decide to use margarine as a substitute for butter. In case the price of butter
increases, preferably the consumer will gradually switch to margarine.
5. Suppliers
The Suppliers are the one that provide something that is needed or wanted. For example, if
the supply and services being offered is unstable or keep. The intensity of the threat is strong
in this kind of the competitive force in the industry.

G. Generalization The teacher will ask students the following questions:


1.What are the sources of Opportunities in Entrepreneurship?
2.
To give equal opportunities to learners, the teacher calls the learner/s who are not yet reciting
to sum up the lesson using the listed (HOTS) questions above.
H. Finding Practical
Application of concepts COMPLETE ME
and skills in daily living Complete the table below by supplying it with products that you consider similar. Write the
product and not the brand in their respective columns. Then describe and differentiate its
characteristics and uses.
Primary Substitute
Product Product
No.
( Product ( Product
name ) name )
Example Butter - expensive price Margarine – lesser price also used
used as bread spread. as bread spread
1.
2.
3.
4.
5.

I. Evaluation Assessment
In their wide/quiz notebook, students will answer 15 items of the lesson
today.
J. Additional activities for
application and
remediation

V. Remarks
VI. Reflection:
A. No. of learners who
earned 80% on the
formative assessment
B. No. of learner’s whop
require additional
activities for remediation
C. Did the remedial
lesson work? No of
learners who have caught
up with the lesson.
D. No. of learners who
continue to require
remediation
E. Which of my teaching
strategies worked well?
Why did these works?
F. What difficulties did I
encounter which my
principal or supervisor
can help me solve?
G. What innovation of
localized materials did I
use/discover which I
wish to share with other
teachers.

Prepared by: Checked by:

KRISTINE T. ESTABILLO SEVERIANA L. ALBESA


Subject Teacher MT-1

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