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LECTURER’S NAME: BABY ANUSHA NUR M. THAHEER

CONTACT NUM: 012-2879182 (OFFICE HOURS)
EMAIL: academicfkpm@gmail.com
CLASS: THURSDAY, 2.00 PM – 6.00 PM (DKA 2 FKPM)
INTERNATIONAL PUBLIC RELATIONS (PRO653)
LESSON PLAN (MAC-AUG 2024)

LESSON PLAN WEEK DATES

NO CLASS
Week 1
21 Mac 2024 (Microsoft Teams)

 Introduction to Course Week 2 28 Mac 2024

 Briefing on assignments (Microsoft Teams)

 Lecture: CHAPTER 1 Week 3 4 April 2024

o Introduction to International (Microsoft Teams)
Public Relations

MID SEMESTER BREAK

CUTI KHAS PERAYAAN
8 – 13 April 2024

 Lecture: CHAPTER 2 Week 4 18 April 2024

o Cultural Values and Worldviews (DKA 2)

 Lecture: CHAPTER 3 25 April 2024

o Theoretical Framework: Approaches Week 5 (DKA 2)
to IPR (Theory and Concepts)

 Lecture: CHAPTER 4 Week 6 2 May 2024

o Theoretical Framework: Approaches to (DKA 2)
IPR (ROSTE)

 Lecture: CHAPTER 5 Week 7 9 May 2024

o Trust and Ethics (DKA 2)

INDIVIDUAL ASSIGNMENT SUBMISSION (20%) Week 8 16 May 2024

(DKA 2)
 Lecture: CHAPTER 6
o Multicultural PR activities

 Lecture: CHAPTER 7 Week 9 23 May 2024

o International Corporations (DKA 2)
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CUTI KHAS PERAYAAN (GAWAI)

25 MAY – 2 JUNE 2024

 Lecture: CHAPTER 8 Week 10 6 June 2024

o International Political Public Relations (DKA 2)

 Lecture: CHAPTER 9 Week 11 13 June 2024

o Working with International and (DKA 2)
Multicultural Activist Group

 Lecture: Chapter 10 Week 12 20 June 2024

o Gender Issues in the international (DKA 2)
environment

GROUP ASSIGNMENT SUBMISSON (50%) Week 13 27 June 2024

 Group Presentation: Chapter 11 (DKA 2)
 Group Presentation: Chapter 12

GROUP ASSIGNMENT SUBMISSON (50%) Week 14 4 July 2024

 Group Presentation: Chapter 13 (DKA 2)
 Group Presentation: Chapter 14

(REVISION WEEK 15 – 14 July 2024)

FINAL TEST (30%) Week 16 TBC

Assessment
1. Group Assignment 50%
2. Individual Assignment 20%
3. Final Test 30%
TOTAL 100%