A STUDY ON SALES PROMOTION METHODS

FOLLOWED TO INCREASE THE SALES IN MUSQUITO

NETLON PHIFER INDIA PRIVATE LIMITED.

project work submitted to the

University of Madras

In partial fulfillment of the requirement for

the award of the degree of

MASTER OF COMMERCE
Submitted by

K. JEGAN

REGISTER NO: 532200185

Under the Supervision and guidance of

DR. THIAGARAJAN. V. N., M.Com., M.Phil., MBA., (FINANCE), MBA., (HR),

PGDCA., CIP., Ph.D., Associate Professor, PG Department of Commerce

POST GRADUATE DEPARTMENT OF COMMERCE

SINDHI COLLEGE
No.146, Poonamallee High Road,
Numbal, Chennai-600 077.

MARCH 2024
 CERTIFICATE

This is to certify that the project entitled ” A STUDY ON SALES PROMOTION

METHODS FOLLOWED TO INCREASE THE SALES IN MUSQUITO
NETLON PHIFER INDIA PRIVATE LIMITED.” is a bonafide work done and
submitted by K. JEGAN (Reg.No. 532200185) in partial fulfilment of the requirement
for the award
of the degree of MASTER OF COMMERCE is based on the result of research work
carried out by him under my guidance and supervision. This is the original work of
the candidate. In my opinion the work is fit for the award of the degree of MASTER
OF COMMERCE by University of Madras, Chennai during the 2022-2024

HEAD OF THE DEPARTMENT SIGNATURE OF THE GUIDE

EXTERNAL EXAMINER PRINCIPAL i/c

Date of VIVA-VOCE Examination:

 DECLARATION

This is to certify that the project work titled “A STUDY ON SALES PROMOTION
METHODS FOLLOWED TO INCREASE THE SALES IN MUSQUITO
NETLON PHIFER INDIA PRIVATE LIMITED.” submitted for the award of
degree of Master of Commerce, University of Madras in the outcome of my personal
and original research work done by me under the guidance of DR. THIAGARAJAN.
V. N., M.Com., M.Phil., MBA., (FINANCE), MBA., (HR), PGDCA., CIP., Ph.D.,
and no part of this subject work has been submitted for any other Degree, Diploma
and fellowship of other academic courses.

DATE:
PLACE: CHENNAI SIGNATURE OF THE CANDIDATE
 ACKNOWLEDGEMENT

First and foremost, I Thank God Almighty for giving me good health and
well-being to carry out this Project Work successfully

I acknowledge my profound gratitude to our principal(I/c) Dr.T. Prahalathan,

M. A (Tamil), M. A (English), M.Phil , B.Ed., D.J., Ph.D., NET, Sindhi College,
Poonamallee High Road, Numbal, Chennai -600 077 for permitting me to carry out my

project work successfully in the right positive direction.

I am extremely grateful to Dr.V. Hemalatha, M.com, M.Phil., Ph.D.,

SLST, Head, PG Department of Commerce and my research supervision for
providing effective initiative and valuable suggestions to do and complete this
project. Her advice on both project work as well as on my career has been
priceless.

I would like to express my special thanks to my Guide Dr. S.

ARUMUGAM, M.Com., M.Phil., M.B.A., NET (Com.), NET(Mgt.), Ph.D.,
Associate Professor, PG Department of Commerce for being a tremendous mentor
for my research work. His advises on each project works as well as on my career
have been priceless Grateful for all the support throughout.

I express my sincere thanks to all the faculty members of PG Department of

Commerce for their guidance which helped me in completing the project
successfully.

I owe my thanks to the University of Madras for creating this invaluable

opportunity for the students of PG Department of commerce for having included
the project study in this curriculum.

Finally, I express my thanks to my parents and friends and all my well-

wishers who had extended their support to me toward performing this project study
in a successful manner.
K. JEGAN