1. SBC Co. needs to decide whether they will launch their new facial wash product.

Their
R&D department has already conducted a survey and other tests to forecast the demand
for the product.

 SBC Co. can use a qualitative forecasting method called the MARKET SURVEY. This
method, a forecasting method that gathers information related to the market from
customers or potential customers regarding future purchasing plans, can help prepare a
forecast, improve product design, and plan for new products. In this case, the R&D
department has already conducted surveys and other tests to gather data on the potential
demand for the facial wash product. By using this method, SBC Co. can make a more
informed decision about whether or not to launch the new product.

2. Mae Cruz went to Overload Fries Corporation to apply for a cart franchise. She
proposed for the cart to be placed in a mall near Makati.

 When Mae Cruz is proposing to place an Overload Fries Corporation cart in a mall near
Makati, she can use a qualitative forecasting method called the DELPHI METHOD.
This method involves gathering data and opinions from a group of experts through a
series of rounds of questionnaires. The first round of questionnaires would gather basic
information about the potential location, such as foot traffic, competition, and potential
customer demographics. The results of the first round would then be shared with the
experts, who would then have the opportunity to revise their initial responses based on
the feedback from the group. This process will be repeated until a consensus is reached.
By using this method, Mae Cruz can gather more accurate and reliable data on the
potential success of the cart in that location.

3. For the last five (5) years, Lazy Sundae grew from one (1) store in Pasig to 50 stores
throughout the Philippines. Lea, the founder of Lazy Sundae, wanted to know which
products sell the most to make it the brand’s flagship product.

 To determine which products sell the most at Lazy Sundae, Lea can use a qualitative
forecasting method called the SALES FORCE COMPOSITE METHOD. Each
salesperson provides their sales estimate. These forecasts are reviewed to ensure that they
are realistic. They are then combined at the district and national levels to obtain an
overall forecast. By using this method, Lea can gather more accurate and reliable data on
which products are most popular among customers, and use that information to make
informed decisions about which products to promote.
4. Board members of Lazy Sundae cannot decide whether they will pursue collaborating
with Overload Fries Corporation. Lea sees this as an opportunity to connect with
millennials due to the advertisement of a fast-food chain (a couple dipping the fries into the
ice cream).

 When considering a collaboration with Overload Fries Corporation, the board members
of Lazy Sundae can use a qualitative forecasting method called the JURY OF
EXECUTIVE METHOD. This method involves a forecasting method in which one or
more managers' opinions, experience, and technical expertise are summarized to arrive at
a single forecast. By using this method, the board members can gather more accurate and
reliable data on the potential benefits and drawbacks of collaboration, and use that
information to make an informed decision about whether to pursue it.