Service Marketing

The Seven P's of the financial services industry typically refer to:

1. Product: The financial products and services offered by the institution, such as loans, mortgages,
savings accounts, investment opportunities, etc.

2. Price: The cost associated with the financial products or services, including interest rates, fees,
charges, and any other expenses incurred by the customer.

3. Place: The channels through which the financial products and services are delivered to customers,
including physical branches, online platforms, mobile apps, ATMs, etc.

4. Promotion: The marketing and advertising efforts employed to attract customers and promote the
financial products and services, including advertising campaigns, promotions, and sales tactics.

5. People: The employees and staff members who interact with customers and provide them with
financial advice, assistance, and support.

6. Process: The procedures and systems in place for delivering financial products and services, including
application processes, approval procedures, and customer service protocols.

7. Physical evidence: The tangible elements that represent the financial institution and its services, such
as the appearance of branches, the design of promotional materials, and the quality of digital interfaces.